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Turmeric

prices mostly outside the sweet spot ($4.13–$13.21) — Turmeric doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 95Growth 19Conversion 100Competition 6Returns 100Price range 0Avg price 21Brand share 12Review moat 22Quality gap 32
This niche Category average

Is Turmeric profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turmeric is a £2.0M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Turmeric: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.0% over the last 90 days and 19.7% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr300K
Search volume / yr-12.0%1.4M
Conversion rate19.7%
Avg price£7.49

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers6 · 9
Top-5 product click share92%
Open market5%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews8,955

Top Turmeric products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£409K£818K£1.2M£1.6M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Nutrition Geeks61%
  • SS Sport Supplies14%
  • NEW LEAF PRODUCTS8%
  • Right Choice Supplements7%
  • PH PROWISE Healthcare5%
  • WeightWorld5%

Turmeric demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR19.7%Products7Brands6Top 5 Brands95%OOS Rate2.2%Rating4.6★Reviews8,955Avg BSR#6
45K35KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Top Turmeric search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turmeric and black pepper capsules462K/yr
  • turmeric326K/yr
  • turmeric tablets107K/yr
  • tumeric curcumin with organic ginger and organic black pepper67K/yr
  • tumeric91K/yr
  • turmeric capsules48K/yr
  • nutrition geeks turmeric40K/yr
  • tumeric supplements for inflammation with black pepper and ginger23K/yr
  • turmeric supplement122K/yr
  • turmeric and black pepper17K/yr

What reviews say buyers love and hate about Turmeric

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money19%

Great value

Quality-Overall18%

Very effective product

Joint Pain14%

Helps joint pain

Ease Of Chewing/Swallowing10%

Im ok swallowing

Advertised Vs Actual Product7%

Arrived as described

What buyers complain about

55% of reviews
Size-Overall9%

The tablets are small

Dosage9%

Misleading dosage information

Joint Pain7%

had no effect at all on my arthritic joints

Functionality-Overall7%

Did not find it effective

Value For Money5%

a little bit pricey

Turmeric return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dosage
100%

Common Turmeric questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turmeric 45/100 on Amazon United Kingdom — Skip it. The niche generates £2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.0% over the last 90 days.
Search demand for Turmeric on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.6× the quietest.