Is turmeric profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (45/100).

How competitive is the turmeric niche?

6 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in turmeric?

Top complaints mined from reviews: Size-Overall, Dosage, Joint Pain. The return rate is 0.0%.

When does demand for turmeric peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the turmeric niche?

Listings span £4.13–£13.21; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 8,955 reviews — the moat a new listing must climb.

turmeric

Skip it

Prices mostly outside the sweet spot ($4.13–$13.21) — this niche doesn't clear our bar today.

Conversion

Incredible19.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible£2.0M

£2.0M/yr · 1.4M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,955.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.49

avg listing price — sweet spot $15–$100

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Price range

Bad£4.13–£13.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, turmeric is a £2.0M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

turmeric market data

Units sold / yr: 250K–300K; avg 30,000–40,000/product
Revenue / yr: £1.9M–£2.2M; units × avg price
Conversion rate: 19.7%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 58 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Nutrition Geeks61%
SS Sport Supplies14%
NEW LEAF PRODUCTS8%
Right Choice Supplements7%
PH PROWISE Healthcare5%
WeightWorld5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top turmeric search terms

turmeric and black pepper capsules462K/yr -18.8%15.7% conv.
turmeric326K/yr -11.4%10.5% conv.
turmeric tablets107K/yr -10.5%11.9% conv.
tumeric curcumin with organic ginger and organic black pepper67K/yr +53.4%22.3% conv.
tumeric91K/yr -16.7%13.5% conv.
turmeric capsules48K/yr +25.4%7.8% conv.
nutrition geeks turmeric40K/yr +40.0%26.2% conv.
tumeric supplements for inflammation with black pepper and ginger23K/yr +8.2%13.8% conv.
turmeric supplement122K/yr -71.8%9.7% conv.
turmeric and black pepper17K/yr -2.9%7.6% conv.

All search terms

Top turmeric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made

Nutrition Geeks£5.624.6★16,054 rev

Organic Turmeric Capsules High Strength and Black Pepper with Active Curcumin with Ginger 1380mg - Advanced Tumeric - Each 120 Veg Capsule is Organic (2 Capsules per Serving)

SS Sport Supplies£7.994.6★13,988 rev

Turmeric Ginger & Black Pepper 4000 mg Tablets (per Serving) High Strength Curcumin Supplements Vegan and Gluten Free UK Made 120 Count

Right Choice Supplements£4.134.5★2,300 rev

Turmeric Tablets 5400mg with Black Pepper Ginger - High Strength Turmeric 95% Curcumin Supplements | 150 Easy Swallow Tablets (Not Capsules or Powder) - Letterbox Friendly - Made in UK - Prowise

PH PROWISE Healthcare£5.634.5★680 rev

Organic Turmeric and Black Pepper Capsules - 365 Capsules - 1 Year Supply

WeightWorld£13.214.6★17,562 rev

Newest

by launch date

Turmeric Tablets 5400mg with Black Pepper Ginger - High Strength Turmeric 95% Curcumin Supplements | 150 Easy Swallow Tablets (Not Capsules or Powder) - Letterbox Friendly - Made in UK - Prowise

PH PROWISE Healthcare£5.63680 rev

11mo ago

Turmeric 5-in-1 Complex - 5000mg Turmeric Capsules High Strength Enriched with Magnesium & Glucosamine Sulphate - Added Ginger Capsules + Black Pepper 95% Curcumin Supplement - Vegan Supplement

NEW LEAF PRODUCTS£7.91765 rev

1y ago

Turmeric Ginger & Black Pepper 4000 mg Tablets (per Serving) High Strength Curcumin Supplements Vegan and Gluten Free UK Made 120 Count

Right Choice Supplements£4.132,300 rev

2y ago

Turmeric Tablets 2600mg with Black Pepper & Ginger - 95% Curcumin Extract -180 Turmerics and Black Pepper Tablets (3 Months) High Strength Active Turmeric Supplements Not Capsules By New Leaf

NEW LEAF PRODUCTS£7.9711,337 rev

4y ago

Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made

Nutrition Geeks£5.6216,054 rev

6y ago

What buyers say about turmeric

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great value”

Quality-Overall18%

“Very effective product”

Joint Pain14%

“Helps joint pain”

Ease Of Chewing/Swallowing10%

“Im ok swallowing”

Advertised Vs Actual Product7%

“Arrived as described”

Ease Of Use4%

“Easy to use”

Inflammation3%

“Reduced inflammation for me”

Vitamin3%

“Vitamins, easy to swallow good amount of supply”

Efficiency2%

“Seems effective”

Dosage2%

“I have been happy with the dose”

What buyers complain about

Size-Overall9%

“The tablets are small”

Dosage9%

“Misleading dosage information”

Joint Pain7%

“had no effect at all on my arthritic joints”

Functionality-Overall7%

“Did not find it effective”

Value For Money5%

“a little bit pricey”

Advertised Vs Actual Product5%

“false advertising”

Pain Relief-Overall4%

“the pain was quite intense”

Ingredients-Overall4%

“Insufficient Curcumin/Tumeric”

Taste-Overall4%

“at first the taste of black pepper wasnt great”

Quality-Overall3%

“Not as good as the real thing”

Top return reasons

Dosage100%

Common questions

Is turmeric profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (45/100).
How competitive is the turmeric niche?: 6 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in turmeric?: Top complaints mined from reviews: Size-Overall, Dosage, Joint Pain. The return rate is 0.0%.
When does demand for turmeric peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the turmeric niche?: Listings span £4.13–£13.21; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 8,955 reviews — the moat a new listing must climb.