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Turmeric

Fail

Prices span $4.13–$13.21, mostly outside the sweet spot, so Turmeric is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£2.0M/yr1.4M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
92%top-5 click share · 6 brands · 9 sellers

Flapen Score

Turmeric against its category

The dotted line is the Health & Personal Care average. Past it, Turmeric is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turmeric 1.4M times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
19.7%
Market size, estimated
£2.0Ma year
Peak month
September1.6× the quietest month
Top search term
turmeric and black pepper capsules462K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £4.13 to £13.21. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £7.49 that is £225K to £300K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£4.13–£13.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
£225K–£300K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #6 within Herbal Supplements. It carries 8,955 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#6in Herbal Supplements
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,955per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Turmeric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£409K£818K£1.2M£1.6M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Nutrition Geeks61%
  • SS Sport Supplies14%
  • NEW LEAF PRODUCTS8%
  • Right Choice Supplements7%
  • PH PROWISE Healthcare5%
  • WeightWorld5%

Demand

Turmeric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Turmeric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turmeric and black pepper capsules462K/yr
  • turmeric326K/yr
  • turmeric tablets107K/yr
  • tumeric curcumin with organic ginger and organic black pepper67K/yr
  • tumeric91K/yr
  • turmeric capsules48K/yr
  • nutrition geeks turmeric40K/yr
  • tumeric supplements for inflammation with black pepper and ginger23K/yr
  • turmeric supplement122K/yr
  • turmeric and black pepper17K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.02

The tablets are small

Too large to swallow

Very small

Dosage9%−0.04

Misleading dosage information

Very small tablets you need to take 2 daily

High dosage may not suit every person

Joint Pain7%+1.04

had no effect at all on my arthritic joints

didnt notice any difference in my joints

do not make any difference to joint pain

Functionality-Overall7%−0.04

Did not find it effective

Didn't work for me

Ineffective as it's too weak

Value For Money5%+0.98

a little bit pricey

Not worth it

Waste of money

Love

Value For Money19%+0.98

Great value

Amazing value

Fairly priced

Quality-Overall18%+1.37

Very effective product

Good quality capsules

Amazing quality

Joint Pain14%+1.04

Helps joint pain

Ease joint pain

Great for your joints

Ease Of Chewing/Swallowing10%+0.11

Im ok swallowing

Easy to Swallow

Easy to swallow pill

Advertised Vs Actual Product7%

Arrived as described

As advertised

As Described

Return

0.0% Return rate 0% Fixable by listing

Dosage100%▁▁▁▁█▁

Misleading dosage information

Very small tablets you need to take 2 daily

High dosage may not suit every person

FAQ

Common Turmeric questions

Answered from the same tracked data.