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Turkey Tail Mushroom

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -57.8% this quarter, so Turkey Tail Mushroom is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£85K/yr86K searches / yr
90-day growth
-57.8%search demand this quarter
Competition
63%top-5 click share · 16 brands · 17 sellers

Flapen Score

Turkey Tail Mushroom against its category

The dotted line is the Health & Personal Care average. Past it, Turkey Tail Mushroom is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey Tail Mushroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkey Tail Mushroom 86K times last year and spent an estimated £85K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-57.8%
Conversion, latest week
6.0%
Market size, estimated
£85Ka year
Peak month
December2.2× the quietest month
Top search term
turkey tail27K searches a year

02 · Price

A sale here is worth £16.44.

Listings sell for £16.44 on average, from £7.22 to £30.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.44 that is £2K to £4K a year per listing.

Average price
£16.44inside the $15 to $100 sweet spot
Price range
£7.22–£30.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #150 within Herbal Supplements. It carries 159 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
72%
Out of stock, average day
5.0%
Average rank
#150in Herbal Supplements
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
18

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Turkey Tail Mushroom products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

17

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

25%

  • vegishake33%
  • Animal Active11%
  • Natral10%
  • Milo Naturals10%
  • EG PHARMERS ALL IN ONE8%
  • SANTKOL4%

Demand

Turkey Tail Mushroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Turkey Tail Mushroom search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turkey tail27K/yr
  • turkey tail mushroom35K/yr
  • turkey tail mushroom capsules16K/yr
  • turkey tail capsules3K/yr
  • turkey tail mushroom powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey Tail Mushroom

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“don't see or feel any result”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Turkey Tail Mushroom questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data