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Tudca

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -3.9% this quarter, so Tudca is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£279K/yr150K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 33 sellers

Flapen Score

Tudca against its category

The dotted line is the Health & Personal Care average. Past it, Tudca is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tudca market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tudca 150K times last year and spent an estimated £279K. The top 5 brands take 66% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
12.5%
Market size, estimated
£279Ka year
Peak month
April1.4× the quietest month
Top search term
tudca109K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £8.81 to £26.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £14.91 that is £11K to £15K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£8.81–£26.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #403 within Diet & Nutrition. It carries 303 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#403in Diet & Nutrition
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tudca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

33

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

  • NUTRINATION20%
  • Vinco Supplements18%
  • Aoruilia11%
  • Nutri-things9%
  • Applied Nutrition8%
  • Nutri Peak7%

Demand

Tudca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tudca search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tudca109K/yr
  • tudca supplement34K/yr
  • tudca 500mg3K/yr
  • ursodeoxycholic acid3K/yr

Reviews and returns

What reviews say buyers love and hate about Tudca

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall18%−0.10

Does NOT contain Milk Thistle

Combining them in one product makes it impossible to follow the optimal dosing guidelines for both ingredients

I wouldn't recommend buying supplements from Amazon as the active ingredients aren't independently verified

Value For Money13%−0.08

it is a very expensive product

At £21.99, this product is not cheap, nor is it the cheapest option available on Amazon -

Advertised Vs Actual Product13%−0.07

they hadn't updated the description or pictures

This is highly misleading

I believe there are other misleading claims in the products marketing materials as well

Dosage12%−0.08

Implying 1000mg TUDCA per capsule

Serving weighs 1000mg not 2000mg as claimed on the Box

The 2000mg dose feels substantive — this isn't a token amount included to justify a health claim on the label

Functionality-Overall5%−0.03

found this not as effective

Love

Quality-Overall18%+1.46

The capsules are designed to be easy to take, and the product is made in controlled environments with attention to consistency and quality

High quality and lasts approximately one month so good value - I will update this review if this changes

Excellent product

Regulates Digestion14%+1.02

Ive noticed less bloating

It's also great for helping digestion

Digestion does genuinely feel smoother since starting

Value For Money8%−0.08

worth the money

I think they are good value for money

Good value for the price

Ease Of Chewing/Swallowing5%

easy to swallow

Just what my liver needs x easy to swallow also

Average sized and easy to swallow capsules

Acid Regulator/Stomach Ache Relief5%+0.38

I got myself at relief from stomach ache

A friend recommended these to me when I was having some stomach issues, and honestly, I'm so glad they did

it has helped me with my digestion

FAQ

Common Tudca questions

Answered from the same tracked data.