Is trying for a baby profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 7 tracked products. 90-day search growth is -30.6%. Flapen's verdict: Skip it (28/100).

How competitive is the trying for a baby niche?

4 brands and 164 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in trying for a baby?

Top complaints mined from reviews: Side Effects, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for trying for a baby peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the trying for a baby niche?

Listings span £5.43–£15.92; the average listing price is £11.03 (sweet spot $15–$100). The average incumbent carries 3,917 reviews — the moat a new listing must climb.

trying for a baby

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.03

avg listing price — sweet spot $15–$100

Review moat

Okay3,917

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 84K searches

Price range

Bad£5.43–£15.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, trying for a baby is a £38K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 28/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

trying for a baby market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £44K–£55K; units × avg price
Conversion rate: 4.1%
Avg BSR: #16
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 5.8%
Avg brand age: 64 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Sevenseas53%
SEVEN SEAS30%
Pregnacare14%
CONCEIVE PLUS3%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -30.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top trying for a baby search terms

trying for a baby20K/yr -2.8%4.3% conv.
seven seas trying for a baby8K/yr -18.3%10.9% conv.
seven seas pregnancy vitamins8K/yr -15.9%6.7% conv.
seven seas pregnancy10K/yr -49.0%3.7% conv.
seven seas omega 3 pregnancy5K/yr -40.3%0.3% conv.
seven seas conception supplements5K/yr -44.1%1.8% conv.
seven seas pregnancy supplements5K/yr -43.2%0.3% conv.
pregnancy supplements seven seas5K/yr -44.7%0.0% conv.
seven seas pregnancy care5K/yr -43.5%0.2% conv.
seven seas conceiving supplements5K/yr -43.8%0.3% conv.

All search terms

Top trying for a baby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks

Sevenseas£5.974.6★2,870 rev

Seven Seas Pregnancy Pregnancy Vitamins With Omega-3 DHA And Advanced* Folic Acid Iron Vitamins B6 And B12 28 Capsules plus 28 Tablets 4-Week Supply

SEVEN SEAS£10.784.6★65 rev

Pregnacare Conception Support During Conception for Women

Pregnacare£5.434.5★8,563 rev

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation

Pregnacare£15.924.3★333 rev

Seven Seas Trying for a Baby 28 one-a-day pills

SEVEN SEAS£13.764.4★5,288 rev

Newest

by launch date

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks

Sevenseas£5.972,870 rev

2y ago

Seven Seas Pregnancy Pregnancy Vitamins With Omega-3 DHA And Advanced* Folic Acid Iron Vitamins B6 And B12 28 Capsules plus 28 Tablets 4-Week Supply

SEVEN SEAS£10.7865 rev

2y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation

Pregnacare£15.92333 rev

4y ago

Seven Seas Trying for a Baby 28 one-a-day pills

SEVEN SEAS£13.765,288 rev

13y ago

Concieve Plus Fertility Lubricant in Pre-Filled Applicators - Fertility Friendly Lube for Couples Trying for a Baby - Water Based Lubrification Gel Lubricant - One Month Supply - 8 x 4g Applicators

CONCEIVE PLUS£15.093,911 rev

15y ago

What buyers say about trying for a baby

What buyers praise and complain about, mined from review topics.

What buyers love

Fertility/Conception25%

“hopefully I can have a successful pregnancy”

Quality-Overall15%

“Despite that, they're easy to take and we're pleased with the product overall”

Vitamin11%

“Multivitamin”

Value For Money11%

“Worth the money”

Ease Of Use9%

“It is easy to use”

Ease Of Chewing/Swallowing9%

“Easy to swallow”

Side Effects3%

“no side effects”

Iron3%

“her iron levels are definitely getting better”

Hair Growth3%

“Good for hair growth”

Energy Level3%

“More energy and strength”

What buyers complain about

Side Effects17%

“I have no idea if these have helped or its just time healing my body”

Functionality-Overall13%

“Didn't work for me”

Size-Overall11%

“The tablets are quite large”

Vitamin10%

“This supplement didn't agree with me”

Satisfaction/Pleasure7%

“the excitement was short lived”

Dosage7%

“My cycle this mount was very werd when I take this supplement”

Value For Money5%

“they cost more than Amazon”

Thickness3%

“lining of womb was said to be thin”

Color3%

“Absolute rubbish dont do anything for me other than turn my wee bright yellow”

Ease Of Use3%

“so its been an inconvenience”

Common questions

Is trying for a baby profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 7 tracked products. 90-day search growth is -30.6%. Flapen's verdict: Skip it (28/100).
How competitive is the trying for a baby niche?: 4 brands and 164 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in trying for a baby?: Top complaints mined from reviews: Side Effects, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for trying for a baby peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the trying for a baby niche?: Listings span £5.43–£15.92; the average listing price is £11.03 (sweet spot $15–$100). The average incumbent carries 3,917 reviews — the moat a new listing must climb.