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Trying for a Baby

Fail

The top 5 brands take 100% of clicks, so Trying for a Baby is a Fail.

Flapen Score
28
28 / 100
Ranks 2,019 of 2,035 Health & Personal Care niches · −20 vs the category median of 48
Market size
£38K/yr84K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
94%top-5 click share · 4 brands · 164 sellers

Flapen Score

Trying for a Baby against its category

The dotted line is the Health & Personal Care average. Past it, Trying for a Baby is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trying for a Baby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trying for a Baby 84K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
4.1%
Market size, estimated
£38Ka year
Peak month
January2.0× the quietest month
Top search term
trying for a baby20K searches a year

02 · Price

A sale here is worth £11.03.

Listings sell for £11.03 on average, from £5.43 to £15.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.03 that is £6K to £8K a year per listing.

Average price
£11.03under the $15 to $100 sweet spot
Price range
£5.43–£15.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #16 within Vitamins. It carries 3,917 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
5.8%
Average rank
#16in Vitamins
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,917per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Trying for a Baby products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

164

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Sevenseas53%
  • SEVEN SEAS30%
  • Pregnacare14%
  • CONCEIVE PLUS3%

Demand

Trying for a Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Trying for a Baby search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • trying for a baby20K/yr
  • seven seas trying for a baby8K/yr
  • seven seas pregnancy vitamins8K/yr
  • seven seas pregnancy10K/yr
  • seven seas omega 3 pregnancy5K/yr
  • seven seas conception supplements5K/yr
  • seven seas pregnancy supplements5K/yr
  • pregnancy supplements seven seas5K/yr
  • seven seas pregnancy care5K/yr
  • seven seas conceiving supplements5K/yr

Reviews and returns

What reviews say buyers love and hate about Trying for a Baby

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fertility/Conception”
17%of negative reviews mention “Side Effects”
0.1%of orders come back
“I have no idea if these have helped or its just time healing my body”
A buyer, on “Side Effects”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trying for a Baby questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data