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Tree of Life

Fail

Demand is soft, at -28.2% this quarter, so Tree of Life is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£78K/yr239K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
48%top-5 click share · 28 brands · 45 sellers

Flapen Score

Tree of Life against its category

The dotted line is the Health & Personal Care average. Past it, Tree of Life is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree of Life market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tree of Life 239K times last year and spent an estimated £78K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.6%
Market size, estimated
£78Ka year
Peak month
December4.7× the quietest month
Top search term
tree of life77K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £3.48 to £28.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.56 that is £1K to £3K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£3.48–£28.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #287 within Alternative Medicine. It carries 524 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#287in Alternative Medicine
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Tree of Life products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

45

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

48%

Top 20: 85%

Open market

40%

  • Crocon19%
  • WEILAOK17%
  • Vicloon9%
  • ZENFULSTONE7%
  • Anima5%
  • Nilo Crystals4%

Demand

Tree of Life search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Tree of Life search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree of life77K/yr
  • crystal tree60K/yr
  • the tree of life13K/yr
  • tree of life ornament17K/yr
  • tree of life gifts25K/yr
  • chakra tree24K/yr
  • crystal tree of life14K/yr
  • crystal trees5K/yr
  • gemstone tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Tree of Life

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.23

its taller than expected

Very small

The stones are tiny

Quality-Overall10%+0.18

there really small quality its rubbish

Looked cheap

Not good quality

Advertised Vs Actual Product8%−0.05

Does not look like the picture

The pictures are completely misleading

Nothing like image

Strength4%−0.03

Wobbly wobbly

It was bent

which makes the whole tree feel a bit unstable

Smell3%−0.02

The smell was awful

the smell was gone after a week

Smells

Love

Gifting Purpose29%+2.26

Beautiful gift

Well received gift

Birthday gift

Quality-Overall20%+0.18

Beautifully made

Great looking item

Amazing quality

Value For Money11%+0.66

Good value

Excellent value for money

well worth the money

Color10%+0.62

Lovely colour very pretty

Gorgeous colour

Beautiful colours

Size-Overall7%−0.23

good size

It's the perfect size for a bedside table

not too big so fits in our office perfectly

Return

1.0% Return rate 59% Fixable by listing

Size-Overall35%▄▅▄▄█▆

its taller than expected

Very small

The stones are tiny

Quality-Overall15%█▇▆▇▄▅

there really small quality its rubbish

Looked cheap

Not good quality

Advertised Vs Actual Product12%█▇▆▄▆▇

Does not look like the picture

The pictures are completely misleading

Nothing like image

Gifting Purpose9%▅▄█▆▂▅

As it was intended for a gift. which I imagine most are

Color6%██▄▂▁▆

the gems arent as bright in colour

FAQ

Common Tree of Life questions

Answered from the same tracked data.