tree of life
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good523.74avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Price range
Good£3.48–£28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 239K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tree of life is a £78K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tree of life market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.8%
- Avg brand age
- 29 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
45
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
48%
Top 20: 85%
Open market
40%
- Crocon19%
- WEILAOK17%
- Vicloon9%
- ZENFULSTONE7%
- Anima5%
- Nilo Crystals4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -28.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top tree of life search terms
- tree of life77K/yr
- crystal tree60K/yr
- the tree of life13K/yr
- tree of life ornament17K/yr
- tree of life gifts25K/yr
- chakra tree24K/yr
- crystal tree of life14K/yr
- crystal trees5K/yr
- gemstone tree4K/yr
Top tree of life products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crocon The Original 7 Chakra Crystal Tree Birthday Gifts For Women & Men Crystal Tree Of Life Sister Gift Home Decor Healing Crystals Gifts For Mum Positive Energy New Home House Warming Gift Women
Crocon£17.764.7★7,824 rev
WEILAOK Crystal Tree of Life Rose Quartz Crystals Money Tree Gemstone Tree with Ceramic Flower Pot Tree of Life Gifts for Womens Fengshui Ornament for Home Office Room House Gift for Christmas
WEILAOK£9.034.3★79 rev
Vicloon 7 Chakra Crystal Tree Crystal Tree of Life for Women & men Good Luck Birthday Gifts for Her Positive Energy New Home House Warming Gift Spiritual Gifts (Colorful)
Vicloon£10.824.6★179 rev
WEILAOK Crystal Tree of Life 7 Chakra Tree Healing Gemstone Tree with Ceramic Flower Pot Tree of Life Gifts for Womens Fengshui Ornament for Home Office Room House Gift for Christmas
WEILAOK£8.904.3★79 rev
7 Chakra Crystal Tree Birthday Gifts for Women & Men Healing Crystal for Positive Energy Home Decor Gift for Sister Birthday & Mom Crystal Tree of Life Presents for Women Bonsai Tree for Decoration
ZENFULSTONE£17.204.6★741 rev
Newest
by launch date
Emivery Chakra Crystal Tree of Life - Healing Gemstone Money Tree for Positive Energy Birthday Gifts For Women Home Office Desk Decor Crystal Gifts For Women (colorful)
Emivery£14.2111 rev
Nilo Crystals 7 Chakra Crystal Tree of Life | Gemstone Bonsai Tree Gift for Women & Men | Feng Shui Home Decor for Office Desk & Living Room | Housewarming & Birthday Gift | 1012 Inch Crystal Tree
Nilo Crystals£16.6674 rev
Barpre 7 Chakra Crystal Tree of Life - Natural Healing Gemstone Money Tree for Good Luck & Wealth - Hand Woven Feng Shui Reiki Decor with Wooden Base - Spiritual Energy Gifts for Women Mum Meditation
Barpre£11.0016 rev
RIVIEVAL Green Handmade Quartz Crystal Tree Home/Office Healing Decor Chakra-Theme Good Luck Gift for Womens Birthday
RIVIEVAL£10.7364 rev
Nilo Crystals Clear Quartz Crystal Tree of Life Home Decor for Women
Nilo Crystals£16.4874 rev
Trending
90-day click momentumRIVIEVAL Green Handmade Quartz Crystal Tree Home/Office Healing Decor Chakra-Theme Good Luck Gift for Womens Birthday
RIVIEVAL£10.733.7★
Barpre 7 Chakra Crystal Tree of Life - Natural Healing Gemstone Money Tree for Good Luck & Wealth - Hand Woven Feng Shui Reiki Decor with Wooden Base - Spiritual Energy Gifts for Women Mum Meditation
Barpre£11.004.7★
JOAASU Amethyst Crystal Tree Healing Healing Crystal Tree with Glass Base Crystals Trees of Life Gemstone Money Trees for Positive Energy Money Good Luck Birthday Gifts for Women Men
JOAASU£9.445.0★
Emivery Chakra Crystal Tree of Life - Healing Gemstone Money Tree for Positive Energy Birthday Gifts For Women Home Office Desk Decor Crystal Gifts For Women (colorful)
Emivery£14.214.9★
Nilo Crystals Clear Quartz Crystal Tree of Life Home Decor for Women
Nilo Crystals£16.484.7★
What buyers say about tree of life
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“Beautifully made”
“Good value”
“Lovely colour very pretty”
“good size”
“Lovely design”
“As described”
“very sturdy”
“it brightened her day”
“Real wooden coasters just as described thank you”
What buyers complain about
“its taller than expected”
“there really small quality its rubbish”
“Does not look like the picture”
“Wobbly wobbly”
“The smell was awful”
“for the price not really worth it”
“As it was intended for a gift. which I imagine most are”
“therefore doesn't balance too well”
“so many times now has got knocked over”
“the gems arent as bright in colour”
Top return reasons
Common questions
- Is tree of life profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 34 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the tree of life niche?
- 28 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in tree of life?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for tree of life peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the tree of life niche?
- Listings span £3.48–£28.87; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.