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Tree of Life

Fail

Demand is soft, at -28.2% this quarter, so Tree of Life is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£78K/yr239K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
48%top-5 click share · 28 brands · 45 sellers

Flapen Score

Tree of Life against its category

The dotted line is the Health & Personal Care average. Past it, Tree of Life is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree of Life market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tree of Life 239K times last year and spent an estimated £78K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.6%
Market size, estimated
£78Ka year
Peak month
December4.7× the quietest month
Top search term
tree of life77K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £3.48 to £28.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.56 that is £1K to £3K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£3.48–£28.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #287 within Alternative Medicine. It carries 524 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#287in Alternative Medicine
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
34

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Tree of Life products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

45

Est. top-5 brand share

56%

Top 20: 92%

Est. top-5 click share

48%

Top 20: 85%

Open market

40%

  • Crocon19%
  • WEILAOK17%
  • Vicloon9%
  • ZENFULSTONE7%
  • Anima5%
  • Nilo Crystals4%

Demand

Tree of Life search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Tree of Life search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tree of life77K/yr
  • crystal tree60K/yr
  • the tree of life13K/yr
  • tree of life ornament17K/yr
  • tree of life gifts25K/yr
  • chakra tree24K/yr
  • crystal tree of life14K/yr
  • crystal trees5K/yr
  • gemstone tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Tree of Life

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
48%of negative reviews mention “Size-Overall”
1.0%of orders come back
“its taller than expected”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tree of Life questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data