Travel Toothpaste
MaybeReturns run at only 0.1% of orders. But prices span $0.78–$13.17, mostly outside the sweet spot, so Travel Toothpaste is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £3.6M/yr4.6M searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 44%top-5 click share · 10 brands · 191 sellers
Flapen Score
Travel Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Travel Toothpaste is stronger. Inside it, weaker.
Market
The Travel Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Toothpaste 4.6M times last year and spent an estimated £3.6M. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £3.6Ma year
- Peak month
- July8.7× the quietest month
- Top search term
- toothpaste3.2M searches a year
02 · Price
A sale here is worth £4.75.
Listings sell for £4.75 on average, from £0.78 to £13.17. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At £4.75 that is £95K to £119K a year per listing.
- Average price
- £4.75under the $15 to $100 sweet spot
- Price range
- £0.78–£13.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £95K–£119K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #208 within Dental Care. It carries 4,610 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #208in Dental Care
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,610per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Travel Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 4,344
- Age
- 10y ago
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 8,104
- Age
- 9y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Cavity Protection Toothpaste 100ml Pump
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 2,201
- Age
- 10y ago
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago
Trending
90-day click momentum
Colgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
- Price
- £2.41
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 10y ago
Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 7,607
- Age
- 5y ago
COLGATE TPASTE White & Fresh Breath 75ML (Pack of 1)
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Newest
by launch dateColgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Total Advanced Deep Clean Toothpaste 75ml (Pack of 3)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago
Colgate Total Active Prevention Original Toothpaste 125ml
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
191
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- Colgate68%
- Sensodyne11%
- Oral-B10%
- SENSODYNE PRONAMEL3%
- Arm & Hammer2%
- Gutology1%
- Open — no brand owns it (4 brands, 5%)
Demand
Travel Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 8.7×
Search terms
Top Travel Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothpaste3.2M/yr
- colgate toothpaste546K/yr
- travel toothpaste190K/yr
- colgate134K/yr
- toothpaste colgate116K/yr
- tooth paste95K/yr
- mini toothpaste67K/yr
- fluoride toothpaste73K/yr
- travel size toothpaste50K/yr
- toothpastes58K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
TOO expensive
Expensive
Not for sensitive gums
ended up making my teeth worse
these left gums / lips flaking off
taste is nasty
Not a strong mint taste
Horrible taste
Doesnt whiten
Doesnt whiten teeth at all
Not as good as described that it whitens your teeth Not correct
Ineffective
Doesn't work
Doesn't do anything
Love
Great for gum issues
Great for teeth
Good for your gums
Fair price
Excellent value for money
Great deal
Whitens teeth well
Effective whitening
Teeth whitening
Overall, this multipack offers great value for money and consistent quality
great quality safe product
Brilliant quality
Good taste
Happy with the taste
Refreshing taste
Return
0.1% Return rate 22% Fixable by listing
Waste of money
TOO expensive
Expensive
Not as advertised
Misleading advertisement
Misleading
Ineffective
Doesn't work
Doesn't do anything
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Toothpaste questions
Answered from the same tracked data.