Travel Toothpaste
Travel Toothpaste clears our launch bar: a $3.6M/yr market growing +3.3% this quarter with returns at 0.1%.
Flapen Score
Is Travel Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Toothpaste is a £3.6M/yr Amazon United Kingdom market (4.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 56/100.
Travel Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.3% over the last 90 days and 16.6% of searches end in a purchase.
£3.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Travel Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 4,344
- Age
- 10y ago
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 8,104
- Age
- 9y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Cavity Protection Toothpaste 100ml Pump
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 2,201
- Age
- 10y ago
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago
Trending
90-day click momentum
Colgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
- Price
- £2.41
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 10y ago
Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 7,607
- Age
- 5y ago
COLGATE TPASTE White & Fresh Breath 75ML (Pack of 1)
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Newest
by launch dateColgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Total Advanced Deep Clean Toothpaste 75ml (Pack of 3)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago
Colgate Total Active Prevention Original Toothpaste 125ml
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
191
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- Colgate68%
- Sensodyne11%
- Oral-B10%
- SENSODYNE PRONAMEL3%
- Arm & Hammer2%
- Gutology1%
- Open — no brand owns it (4 brands, 5%)
Travel Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 8.7×
Top Travel Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toothpaste3.2M/yr
- colgate toothpaste546K/yr
- travel toothpaste190K/yr
- colgate134K/yr
- toothpaste colgate116K/yr
- tooth paste95K/yr
- mini toothpaste67K/yr
- fluoride toothpaste73K/yr
- travel size toothpaste50K/yr
- toothpastes58K/yr
What reviews say buyers love and hate about Travel Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great for gum issues”
“Fair price”
“Whitens teeth well”
“Overall, this multipack offers great value for money and consistent quality”
“Good taste”
What buyers complain about
55% of reviews“Waste of money”
“Not for sensitive gums”
“taste is nasty”
“Doesnt whiten”
“Ineffective”
Travel Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
