travel toothpaste
Launch itA $3.6M/yr market growing +3.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.6M£3.6M/yr · 4.6M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,609.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£0.78–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, travel toothpaste is a £3.6M/yr Amazon United Kingdom market (4.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
travel toothpaste market data
- Units sold / yr
- 800K–1.0M
- avg 20,000–25,000/product
- Revenue / yr
- £3.8M–£4.8M
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 2.9%
- Avg brand age
- 53 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
191
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- Colgate68%
- Sensodyne11%
- Oral-B10%
- SENSODYNE PRONAMEL3%
- Arm & Hammer2%
- Gutology1%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 8.7×
Top travel toothpaste search terms
- toothpaste3.2M/yr
- colgate toothpaste546K/yr
- travel toothpaste190K/yr
- colgate134K/yr
- toothpaste colgate116K/yr
- tooth paste95K/yr
- mini toothpaste67K/yr
- fluoride toothpaste73K/yr
- travel size toothpaste50K/yr
- toothpastes58K/yr
Top travel toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour
Colgate£1.214.6★4,344 rev
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
Colgate£1.904.6★8,104 rev
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
Sensodyne£0.864.7★1,016 rev
Colgate Cavity Protection Toothpaste 100ml Pump
Colgate£1.514.6★2,201 rev
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£9.384.7★1,030 rev
Newest
by launch date
Colgate Triple Action Toothpaste 75ml
Colgate£1.332 rev
Colgate Total Decay + Erosion Defence Toothpaste 75ml
Colgate£3.0391 rev
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
Sensodyne£0.861,016 rev
Colgate Total Advanced Deep Clean Toothpaste 75ml (Pack of 3)
Colgate£6.39354 rev
Colgate Total Active Prevention Original Toothpaste 125ml
Colgate£2.77297 rev
Trending
90-day click momentumColgate Triple Action Toothpaste 75ml
Colgate£1.333.5★
Colgate Total Decay + Erosion Defence Toothpaste 75ml
Colgate£3.034.5★
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
Oral-B£2.414.8★
Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
Colgate£10.264.6★
COLGATE TPASTE White & Fresh Breath 75ML (Pack of 1)
Colgate£1.074.4★
What buyers say about travel toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great for gum issues”
“Fair price”
“Whitens teeth well”
“Overall, this multipack offers great value for money and consistent quality”
“Good taste”
“Great for sensitive teeth”
“Squeaky clean”
“The taste is fresh”
“As advertised”
“Effective”
What buyers complain about
“Waste of money”
“Not for sensitive gums”
“taste is nasty”
“Doesnt whiten”
“Ineffective”
“Not as advertised”
“It scubs your teeth”
“Strange smell”
“sores all along the top”
“not more white”
Top return reasons
Common questions
- Is travel toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £3.6M/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (56/100).
- How competitive is the travel toothpaste niche?
- 10 brands and 191 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in travel toothpaste?
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- When does demand for travel toothpaste peak?
- Demand peaks in Jul–Aug; the busiest month runs 8.7× the quietest.
- What does it cost to enter the travel toothpaste niche?
- Listings span £0.78–£13.17; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 4,610 reviews — the moat a new listing must climb.