Travel Toothbrush
MaybeReturns run at only 0.2% of orders. But products sell for $6.60 on average, outside the sweet spot, so Travel Toothbrush is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £295K/yr467K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 48%top-5 click share · 25 brands · 78 sellers
Flapen Score
Travel Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Travel Toothbrush is stronger. Inside it, weaker.
Market
The Travel Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Toothbrush 467K times last year and spent an estimated £295K. The top 5 brands take 59% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £295Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- travel toothbrush270K searches a year
02 · Price
A sale here is worth £6.60.
Listings sell for £6.60 on average, from £2.81 to £26.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.60 that is £7K to £8K a year per listing.
- Average price
- £6.60under the $15 to $100 sweet spot
- Price range
- £2.81–£26.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #141 within Dental Care. It carries 1,184 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #141in Dental Care
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Travel Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2Pcs Folding Toothbrush Portable Soft Travel Size Hiking Camping Travel Set
- Price
- £3.28
- Rating
- 4.3/5
- Reviews
- 315
- Age
- 1y ago

Colgate Portable Adult Manual Toothbrush 4 Pack
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 3y ago

Xinzistar 4-Piece Portable Soft Toothbrush Set - Folding Travel Toothbrush for Adults & Children
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 4y ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago

Colgate Travel Toothbrush Set of 3 by VistaHome - Foldable Toothbrush - Portable Toothbrush Set with Toothpaste - Orthodontic Toothbrush Set - Compact Toothbrush Set with Mini Toothpaste - Travel Size
- Price
- £8.17
- Rating
- 4.1/5
- Reviews
- 222
- Age
- 2y ago
Trending
90-day click momentum
2Pcs Folding Toothbrush Portable Travel Toothbrush Set Lightweight Soft Tooth Brush for Travel Camping Hiking Office (Pink & Blue)
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 3mo ago

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Mini Travel Toothbrush and Toothpaste Set 4 Folding Compact Toothbrushes with 4 Mini 5g Toothpaste Tubes and Travel Bag Portable Oral Care Kit for Flights Work Camping and Short Trips
- Price
- £9.04
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5mo ago

Curaprox Travel Kit - CS 5460 Toothbrush with Be You Toothpaste | 2 CPS Prime Interdental Brushes 07 and 09 | Dental Care Kit 9.5 cm x 6 cm |Orange| Made in Switzerland
- Price
- £9.00
- Rating
- 4.7/5
- Reviews
- 1,458
- Age
- 4y ago

hommova 6PCS Portable Travel Toothbrush Set Folding Toothbrush with 6 Toothpaste and Storage Bag
- Price
- £7.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2w ago
Newest
by launch date
hommova 6PCS Portable Travel Toothbrush Set Folding Toothbrush with 6 Toothpaste and Storage Bag
- Price
- £7.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2w ago

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

2Pcs Folding Toothbrush Portable Travel Toothbrush Set Lightweight Soft Tooth Brush for Travel Camping Hiking Office (Pink & Blue)
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 3mo ago

Mini Travel Toothbrush and Toothpaste Set 4 Folding Compact Toothbrushes with 4 Mini 5g Toothpaste Tubes and Travel Bag Portable Oral Care Kit for Flights Work Camping and Short Trips
- Price
- £9.04
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5mo ago

Travel Toothbrush Set of 4 Including TDY Store Toothbrush Care & Cleaning Guide - Foldable Toothbrush - Portable Toothbrush Set with Toothpaste - Compact Toothbrush Set with Mini Toothpaste
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 flat
Sellers
78
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
48%
Top 20: 91%
Open market
36%
- Colgate20%
- Aeaocvo15%
- Xinzistar9%
- Wilosc7%
- Generic7%
- LFCFBH6%
Demand
Travel Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Travel Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel toothbrush270K/yr
- travel toothbrush set64K/yr
- travel toothbrush and toothpaste17K/yr
- toothbrush travel16K/yr
- portable toothbrush16K/yr
- folding toothbrush13K/yr
- foldable toothbrush11K/yr
- mini toothbrush and toothpaste set10K/yr
- travel tooth brush7K/yr
- travel size toothbrush8K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This toothbrush is awful
the toothbrush is very hard
Tooth brush snapped on first use
The bristles are incredibly small and weak
The head is quite small
Very small
Waste of money
Love these little things, expensive
Expensive for what it is
Fragile
Not very Sturdy
Not firm enough for me
Not as good as I thought they would be
Rubbish
Poor quality
Love
Super handy
Easy to use
handy for on the go
The set is very portable
Handy for on the go
Simple to carry
Clean teeth
work well as a temporary tooth brush
Brilliant little mouth hygiene kit
Excellent value for money
Decent for the cost
Good deal
Excellent Product
Very good unit
They feel reasonable quality
Return
0.2% Return rate 50% Fixable by listing
The bristles are incredibly small and weak
The head is quite small
Very small
Doesnt really work very well
Not efficient at all
the photos are somewhat misleading
Not as shown in accompanying video
I drop one star for Amazon/Philips not making this absolutely clear
Not as good as I thought they would be
Rubbish
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Toothbrush questions
Answered from the same tracked data.









