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Travel Toothbrush

Maybe

Returns run at only 0.2% of orders. But products sell for $6.60 on average, outside the sweet spot, so Travel Toothbrush is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£295K/yr467K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
48%top-5 click share · 25 brands · 78 sellers

Flapen Score

Travel Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Travel Toothbrush is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Toothbrush 467K times last year and spent an estimated £295K. The top 5 brands take 59% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
9.6%
Market size, estimated
£295Ka year
Peak month
May1.5× the quietest month
Top search term
travel toothbrush270K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £2.81 to £26.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.60 that is £7K to £8K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£2.81–£26.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #141 within Dental Care. It carries 1,184 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#141in Dental Care
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Travel Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

78

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

48%

Top 20: 91%

Open market

36%

  • Colgate20%
  • Aeaocvo15%
  • Xinzistar9%
  • Wilosc7%
  • Generic7%
  • LFCFBH6%

Demand

Travel Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Travel Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel toothbrush270K/yr
  • travel toothbrush set64K/yr
  • travel toothbrush and toothpaste17K/yr
  • toothbrush travel16K/yr
  • portable toothbrush16K/yr
  • folding toothbrush13K/yr
  • foldable toothbrush11K/yr
  • mini toothbrush and toothpaste set10K/yr
  • travel tooth brush7K/yr
  • travel size toothbrush8K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene16%−0.09

This toothbrush is awful

the toothbrush is very hard

Tooth brush snapped on first use

Size-Overall12%−0.04

The bristles are incredibly small and weak

The head is quite small

Very small

Value For Money9%+1.03

Waste of money

Love these little things, expensive

Expensive for what it is

Strength8%−0.07

Fragile

Not very Sturdy

Not firm enough for me

Quality-Overall7%+0.12

Not as good as I thought they would be

Rubbish

Poor quality

Love

Ease Of Use17%+1.48

Super handy

Easy to use

handy for on the go

Portability16%+1.27

The set is very portable

Handy for on the go

Simple to carry

Oral Hygiene12%−0.09

Clean teeth

work well as a temporary tooth brush

Brilliant little mouth hygiene kit

Value For Money12%+1.03

Excellent value for money

Decent for the cost

Good deal

Quality-Overall7%+0.12

Excellent Product

Very good unit

They feel reasonable quality

Return

0.2% Return rate 50% Fixable by listing

Size-Overall27%█▇▆▆█▅

The bristles are incredibly small and weak

The head is quite small

Very small

Functionality-Overall13%█▃█▆▂▅

Doesnt really work very well

Not efficient at all

Advertised Vs Actual Product11%▁▅▃▄█▁

the photos are somewhat misleading

Not as shown in accompanying video

I drop one star for Amazon/Philips not making this absolutely clear

Quality-Overall6%▁█▁▆▄▂

Not as good as I thought they would be

Rubbish

Poor quality

Charging5%█▇▅▅▄▅

FAQ

Common Travel Toothbrush questions

Answered from the same tracked data.