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Travel Shaving Gel

Fail

Prices span $1.89–$16.68, mostly outside the sweet spot, so Travel Shaving Gel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£85K/yr166K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
67%top-5 click share · 10 brands · 74 sellers

Flapen Score

Travel Shaving Gel against its category

The dotted line is the Health & Personal Care average. Past it, Travel Shaving Gel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Shaving Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Shaving Gel 166K times last year and spent an estimated £85K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
9.5%
Market size, estimated
£85Ka year
Peak month
December1.5× the quietest month
Top search term
travel shaving gel41K searches a year

02 · Price

A sale here is worth £5.36.

Listings sell for £5.36 on average, from £1.89 to £16.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.36 that is £5K to £7K a year per listing.

Average price
£5.36under the $15 to $100 sweet spot
Price range
£1.89–£16.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #26 within Shaving & Hair Removal. It carries 1,853 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
94%
Out of stock, average day
1.3%
Average rank
#26in Shaving & Hair Removal
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,853per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Travel Shaving Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

74

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

10%

  • Bulldog Skincare for Men38%
  • NIVEA MEN16%
  • Gillette15%
  • NIVEA12%
  • Proraso4%
  • STMNT4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Travel Shaving Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Travel Shaving Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel shaving gel41K/yr
  • travel shaving foam18K/yr
  • bulldog shaving gel19K/yr
  • travel size shaving gel13K/yr
  • travel size shaving foam10K/yr
  • travel shave gel8K/yr
  • shaving gel travel size8K/yr
  • mini shaving foam travel size3K/yr
  • bulldog shave gel8K/yr
  • small shaving gel travel size5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Shaving Gel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
17%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Shaving Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data