Travel Shaving Gel
FailPrices span $1.89–$16.68, mostly outside the sweet spot, so Travel Shaving Gel is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £85K/yr166K searches / yr
- 90-day growth
- +35.8%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 74 sellers
Flapen Score
Travel Shaving Gel against its category
The dotted line is the Health & Personal Care average. Past it, Travel Shaving Gel is stronger. Inside it, weaker.
Market
The Travel Shaving Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Shaving Gel 166K times last year and spent an estimated £85K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- +35.8%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £85Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- travel shaving gel41K searches a year
02 · Price
A sale here is worth £5.36.
Listings sell for £5.36 on average, from £1.89 to £16.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.36 that is £5K to £7K a year per listing.
- Average price
- £5.36under the $15 to $100 sweet spot
- Price range
- £1.89–£16.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #26 within Shaving & Hair Removal. It carries 1,853 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 94%
- Out of stock, average day
- 1.3%
- Average rank
- #26in Shaving & Hair Removal
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,853per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Travel Shaving Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bulldog Sensitive Shave Gel 175ml 1 pack
- Price
- £2.35
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 10y ago
Gillette Gil.Fusion 5 75ml Sh/Gel Sensitive
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6y ago
5Pack Nivea Travel Shaving Foam Sensitive 5x 50ml
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 12y ago
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 22,967
- Age
- 12y ago
Trending
90-day click momentum
Travel Size Shaving Gel for Sensitive Skin with Aloe Vera (Pack of 2) -Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body Carry-On Friendly (for Men & Women)
- Price
- £6.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
STMNT Shaving Gel 30ml
- Price
- £3.17
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 10mo ago
Bulldog Skincare Original Shave Gel With Aloe Vera For A Smooth And Comfortable Shave 175ml x 3 Pack
- Price
- £16.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
NIVEA MEN Sensitive shaving foam in a practical travel size gentle shaving foam for men.
- Price
- £8.16
- Rating
- 4.4/5
- Reviews
- 1,557
- Age
- 6y ago
Newest
by launch dateTravel Size Shaving Gel for Sensitive Skin with Aloe Vera (Pack of 2) -Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body Carry-On Friendly (for Men & Women)
- Price
- £6.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
STMNT Shaving Gel 30ml
- Price
- £3.17
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 10mo ago
Bulldog Skincare Original Shave Gel With Aloe Vera For A Smooth And Comfortable Shave 175ml x 3 Pack
- Price
- £16.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
BULLDOG - Shave for Men | Sensitivel Foaming Shave Gel | Smooth and Soft Shave | 200 ml
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 330
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
74
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Bulldog Skincare for Men38%
- NIVEA MEN16%
- Gillette15%
- NIVEA12%
- Proraso4%
- STMNT4%
- Open — no brand owns it (4 brands, 10%)
Demand
Travel Shaving Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Travel Shaving Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel shaving gel41K/yr
- travel shaving foam18K/yr
- bulldog shaving gel19K/yr
- travel size shaving gel13K/yr
- travel size shaving foam10K/yr
- travel shave gel8K/yr
- shaving gel travel size8K/yr
- mini shaving foam travel size3K/yr
- bulldog shave gel8K/yr
- small shaving gel travel size5K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Shaving Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
They are too small
It may be a small tube
Doesn't lather
bad lather
There's no lather or any indication of where the stuff is on your face, so you can't quickly see exactly what's been shaved and what's not
Not very good
Not the best product
Not the best
too expensive
Waste of cash
Waste of money
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
felt the moisturiser was too liquid
Love
Cost effective
Excellent value
Good value for money
Good Quality, Lasts a Long Time
Excellent product
Good quality and smooth
Love the smell
Good product lovely scent gentle on skin too
Nice perfume smell
Good clean shave
Smooth shave
It works well with any razors - I use disposable ones
Smooth
makes his face soft
The smoothest shave ever
Return
0.1% Return rate 35% Fixable by listing
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
Not fit for purpose
They are too small
It may be a small tube
It was like water
more like a watery cream which doesn't do the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Shaving Gel questions
Answered from the same tracked data.