How competitive is the Travel Shaving Gel niche on Amazon United Kingdom?

10 brands and 74 sellers compete in Travel Shaving Gel on Amazon United Kingdom. The top 5 Travel Shaving Gel products take 67% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Travel Shaving Gel?

Travel Shaving Gel buyers on Amazon United Kingdom complain most about Size-Overall, Lather, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Travel Shaving Gel niche?

Travel Shaving Gel sells for £5.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.89–£16.68. The average incumbent carries 1,853 reviews — the moat a new listing must climb.

Travel Shaving Gel

prices mostly outside the sweet spot ($1.89–$16.68) — Travel Shaving Gel doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Travel Shaving Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Shaving Gel is a £85K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.

Travel Shaving Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +35.8% over the last 90 days and 9.5% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr20K

Search volume / yr+35.8%166K

Conversion rate9.5%

Avg price£5.36

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 74

Top-5 product click share67%

Open market14%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Travel Shaving Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bulldog Sensitive Shave Gel 175ml 1 pack

Price: £2.35
Rating: 4.4/5
Reviews: 2,099
Age: 10y ago

Gillette Gil.Fusion 5 75ml Sh/Gel Sensitive

Price: £2.36
Rating: 4.4/5
Reviews: 24
Age: 6y ago

5Pack Nivea Travel Shaving Foam Sensitive 5x 50ml

Price: £11.99
Rating: 4.6/5
Reviews: 321
Age: 12y ago

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml

Price: £1.89
Rating: 4.7/5
Reviews: 1,357
Age: 15y ago

NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)

Price: £8.58
Rating: 4.6/5
Reviews: 22,967
Age: 12y ago

Newest

by launch date

Travel Size Shaving Gel for Sensitive Skin with Aloe Vera (Pack of 2) -Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body Carry-On Friendly (for Men & Women)

Price: £6.00
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

STMNT Shaving Gel 30ml

Price: £3.17
Rating: 3.9/5
Reviews: 9
Age: 10mo ago

Bulldog Skincare Original Shave Gel With Aloe Vera For A Smooth And Comfortable Shave 175ml x 3 Pack

Price: £16.68
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml

Price: £1.97
Rating: 4.2/5
Reviews: 263
Age: 1y ago

BULLDOG - Shave for Men | Sensitivel Foaming Shave Gel | Smooth and Soft Shave | 200 ml

Price: £3.01
Rating: 4.6/5
Reviews: 330
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

Bulldog Skincare for Men38%
NIVEA MEN16%
Gillette15%
NIVEA12%
Proraso4%
STMNT4%
Open — no brand owns it (4 brands, 10%)

Travel Shaving Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR9.5%Products17Brands10Top 5 Brands86%OOS Rate1.3%Rating4.5★Reviews1,853Avg BSR#26

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Travel Shaving Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

travel shaving gel41K/yr +31.7%5.4% conv.
travel shaving foam18K/yr +36.3%6.2% conv.
bulldog shaving gel19K/yr +9.3%18.6% conv.
travel size shaving gel13K/yr +66.9%3.9% conv.
travel size shaving foam10K/yr +46.8%3.9% conv.
travel shave gel8K/yr +26.9%4.7% conv.
shaving gel travel size8K/yr +54.9%4.8% conv.
mini shaving foam travel size3K/yr +279.4%4.3% conv.
bulldog shave gel8K/yr +8.1%15.0% conv.
small shaving gel travel size5K/yr +26.5%5.6% conv.

What reviews say buyers love and hate about Travel Shaving Gel

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Value For Money25%

“Cost effective”

Quality-Overall23%

“Good Quality, Lasts a Long Time”

Smell7%

“Love the smell”

Cutting/Trimming6%

“Good clean shave”

Soft Feel5%

“Smooth”

What buyers complain about

82% of reviews

Size-Overall17%

“Not fit for purpose”

Lather12%

“Doesn't lather”

Quality-Overall11%

“Not very good”

Value For Money11%

“too expensive”

Moist/Dry8%

“does the opposite of moisturising”

Travel Shaving Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

38%

2Size-Overall

29%

3Dilute/Watery

10%

4Advertised Vs Actual Product

5Contamination

Common Travel Shaving Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Shaving Gel 47/100 on Amazon United Kingdom — Skip it. The niche generates £85K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +35.8% over the last 90 days.