travel shaving gel
Skip itPrices mostly outside the sweet spot ($1.89–$16.68) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,852.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£85K£85K/yr · 166K searches
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Price range
Bad£1.89–£16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, travel shaving gel is a £85K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
travel shaving gel market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £80K–£107K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 41%
- Out of stock
- 1.3%
- Avg brand age
- 73 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
74
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Bulldog Skincare for Men38%
- NIVEA MEN16%
- Gillette15%
- NIVEA12%
- Proraso4%
- STMNT4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +35.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top travel shaving gel search terms
- travel shaving gel41K/yr
- travel shaving foam18K/yr
- bulldog shaving gel19K/yr
- travel size shaving gel13K/yr
- travel size shaving foam10K/yr
- travel shave gel8K/yr
- shaving gel travel size8K/yr
- mini shaving foam travel size3K/yr
- bulldog shave gel8K/yr
- small shaving gel travel size5K/yr
Top travel shaving gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulldog Sensitive Shave Gel 175ml 1 pack
Bulldog Skincare for Men£2.354.4★2,099 rev
Gillette Gil.Fusion 5 75ml Sh/Gel Sensitive
Gillette£2.364.4★24 rev
5Pack Nivea Travel Shaving Foam Sensitive 5x 50ml
NIVEA£11.994.6★321 rev
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
NIVEA MEN£1.894.7★1,357 rev
NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
NIVEA MEN£8.584.6★22,967 rev
Newest
by launch date
Travel Size Shaving Gel for Sensitive Skin with Aloe Vera (Pack of 2) -Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body Carry-On Friendly (for Men & Women)
Generic£6.002 rev
STMNT Shaving Gel 30ml
STMNT£3.179 rev
Bulldog Skincare Original Shave Gel With Aloe Vera For A Smooth And Comfortable Shave 175ml x 3 Pack
Bulldog Skincare for Men£16.682 rev
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
Wilkinson Sword£1.97263 rev
BULLDOG - Shave for Men | Sensitivel Foaming Shave Gel | Smooth and Soft Shave | 200 ml
Bulldog Skincare for Men£3.01330 rev
Trending
90-day click momentumTravel Size Shaving Gel for Sensitive Skin with Aloe Vera (Pack of 2) -Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body Carry-On Friendly (for Men & Women)
Generic£6.005.0★
STMNT Shaving Gel 30ml
STMNT£3.173.9★
Bulldog Skincare Original Shave Gel With Aloe Vera For A Smooth And Comfortable Shave 175ml x 3 Pack
Bulldog Skincare for Men£16.685.0★
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
Wilkinson Sword£1.974.2★
NIVEA MEN Sensitive shaving foam in a practical travel size gentle shaving foam for men.
NIVEA MEN£8.164.4★
What buyers say about travel shaving gel
What buyers praise and complain about, mined from review topics.What buyers love
“Cost effective”
“Good Quality, Lasts a Long Time”
“Love the smell”
“Good clean shave”
“Smooth”
“does the job”
“Great foaming gel”
“Ease of use”
“Great size”
“No irritation”
What buyers complain about
“Not fit for purpose”
“Doesn't lather”
“Not very good”
“too expensive”
“does the opposite of moisturising”
“Seems like other customers have also had the same experience with the bottle leaking during delivery”
“Worst shaving cream ever basically just scented soap”
“It was like water”
“when I put it back on I just managed one shave as I couldnt dispense anymore shaving foam”
“Made my pits itch”
Top return reasons
Common questions
- Is travel shaving gel profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the travel shaving gel niche?
- 10 brands and 74 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in travel shaving gel?
- Top complaints mined from reviews: Size-Overall, Lather, Quality-Overall. The return rate is 0.1%.
- When does demand for travel shaving gel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the travel shaving gel niche?
- Listings span £1.89–£16.68; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.