travel shaver
Worth a lookShows a sweet-spot price point ($27.67 avg), but soft demand (-2.8% this quarter) keeps it on the watch list.
Avg price
Incredible£27.67avg listing price — sweet spot $15–$100
Price range
Great£7.38–£79.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,132.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£107K£107K/yr · 75K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, travel shaver is a £107K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
travel shaver market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 10.1%
- Avg brand age
- 29 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
163
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
23%
- PHILIPS41%
- Braun15%
- YAHSEWYO6%
- Remington6%
- Wahl5%
- DOAO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top travel shaver search terms
- battery shavers for men18K/yr
- travel shaver18K/yr
- battery razor for men10K/yr
- travel razor men8K/yr
- battery shaver8K/yr
- battery razor5K/yr
- travel shaver for men8K/yr
Top travel shaver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Mens Electric Travel Shaver Cordless Battery-Powered Convenient to Carry - PQ206/18
PHILIPS£12.874.4★3,092 rev
Braun PocketGo Mobile Shave Electric Travel Shaver Electric Razor for Men for On The Go Fully Washable Portable Shaver with Travel Lock M60 Blue
Braun£14.774.2★3,879 rev
Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime
YAHSEWYO£21.474.3★398 rev
Philips Shaver 500 Series - Compact Electric Shaver Lift & Cut System SteelPrecision Blades 3D Floating Heads Wet & Dry Shave Travel Case Travel Lock Magnetic Cap Model S595/05
PHILIPS£58.724.4★302 rev
DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver
DOAO£21.834.4★1,165 rev
Newest
by launch date
Qhot Electric Razor for Men 3D Floating Rotary Shaver Wet & Dry Rechargeable Electric Razor with Pop-Up Trimmer 100 Mins Runtime Non-Slip Handle(Black)
Qhot£20.893,738 rev
VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father
VIISHARE£22.8887 rev
Electric Shaver Rotary Razor for Men - Rechargeable Electric Shaver Waterproof Wet Dry Cordless Razor with Nose Hair Trimmer and Sideburns Trimmer 3 in 1
Cyowoyre£7.38142 rev
DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver
DOAO£21.831,165 rev
TLMUSE Foil Shaver 2026 Upgraded 4 in 1 Electric Razor for Men 2-Speed Electric Shavers for Men Compact Portable Travel Shaver Washable Wet/Dry Mens Shaver Smart LED Display
TLMUSE£18.5265 rev
Trending
90-day click momentumQhot Electric Razor for Men 3D Floating Rotary Shaver Wet & Dry Rechargeable Electric Razor with Pop-Up Trimmer 100 Mins Runtime Non-Slip Handle(Black)
Qhot£20.894.2★
Electric Shaver Rotary Razor for Men - Rechargeable Electric Shaver Waterproof Wet Dry Cordless Razor with Nose Hair Trimmer and Sideburns Trimmer 3 in 1
Cyowoyre£7.384.4★
DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver
DOAO£21.834.4★
Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case
FYCFYC£11.064.5★
TLMUSE Foil Shaver 2026 Upgraded 4 in 1 Electric Razor for Men 2-Speed Electric Shavers for Men Compact Portable Travel Shaver Washable Wet/Dry Mens Shaver Smart LED Display
TLMUSE£18.524.4★
What buyers say about travel shaver
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“the build quality feels solid”
“Charging is quick”
“easy to hold”
“battery lasts well”
“Accurate description”
“Sharp and gentle”
“The shaver is lightweight”
“Did the job perfectly”
“Looks to be durable”
What buyers complain about
“Poor quality”
“It's not rapid charging”
“Doesn't last”
“Skin irritation”
“Poor performance”
“feels more expensive”
“the battery only lasts a few minutes before the low battery light starts flashing”
“some of the plastic was getting a bit fragile”
“not fit for purpose”
“It feels like it is tearing the hairs out of my face”
Top return reasons
Common questions
- Is travel shaver profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 22 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel shaver niche?
- 16 brands and 163 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in travel shaver?
- Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.8%.
- When does demand for travel shaver peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the travel shaver niche?
- Listings span £7.38–£79.12; the average listing price is £27.67 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.