Skip to content

Travel Minis

Fail

The top 5 brands take 100% of clicks, so Travel Minis is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£22K/yr61K searches / yr
90-day growth
+68.1%search demand this quarter
Competition
86%top-5 click share · 4 brands · 33 sellers

Flapen Score

Travel Minis against its category

The dotted line is the Health & Personal Care average. Past it, Travel Minis is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Minis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Minis 61K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in May–Jun–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
6.2%
Market size, estimated
£22Ka year
Peak month
August3.9× the quietest month
Top search term
travel razor23K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £4.11 to £8.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.79 that is £1K to £3K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£4.11–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #85 within Shaving & Hair Removal. It carries 191 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#85in Shaving & Hair Removal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Travel Minis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Wilkinson Sword45%
  • Gillette Venus29%
  • CS Beauty17%
  • GOODMAX9%

Demand

Travel Minis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Travel Minis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel razor23K/yr
  • travel razor womens16K/yr
  • venus snap7K/yr
  • mini razor7K/yr
  • venus travel razors for women5K/yr
  • venus travel razor3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Minis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

It is small

The handle is much smaller

The razor itself is small

Texture/Consistency-Overall3%−0.04

Slimy

Ease Of Use3%−0.01

maybe a little harder to hold than others

Its a little bit fiddly to use due to the very short handle

Cutting/Trimming3%+0.45

Theres too much shaving goop that prevents actually shaving

Material Quality3%−0.02

the plastic feels very flimsy

a lot of plastic

it feels like a lot of plastic for a fairly simple purpose

Love

Cutting/Trimming12%+0.45

Fantastic razor,

The blades shave well

Overall, a practical and well-thought-out option thats perfect for shaving on the go

Value For Money11%

not too expensive

Good value for money

Great price

Ease Of Use10%−0.01

Ease of use

easy to handle

I found it easy to hold

Portability9%+1.64

I can see why it would be useful for frequent travel

Portable

Very practical for travel

Design-Overall7%−0.05

Its compact design

well designed

The design is simple

FAQ

Common Travel Minis questions

Answered from the same tracked data.