Travel Minis
FailThe top 5 brands take 100% of clicks, so Travel Minis is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £22K/yr61K searches / yr
- 90-day growth
- +68.1%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 33 sellers
Flapen Score
Travel Minis against its category
The dotted line is the Health & Personal Care average. Past it, Travel Minis is stronger. Inside it, weaker.
Market
The Travel Minis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Minis 61K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in May–Jun–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +68.1%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £22Ka year
- Peak month
- August3.9× the quietest month
- Top search term
- travel razor23K searches a year
02 · Price
A sale here is worth £5.79.
Listings sell for £5.79 on average, from £4.11 to £8.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.79 that is £1K to £3K a year per listing.
- Average price
- £5.79under the $15 to $100 sweet spot
- Price range
- £4.11–£8.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #85 within Shaving & Hair Removal. It carries 191 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #85in Shaving & Hair Removal
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 191per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Travel Minis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wilkinson Sword Intuition Complete Care Mini Travel 1 Razor for Women 1 Womens Blade Refill Travel Case
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 6mo ago

Gillette Venus Snap Extra Smooth Womens Razor for On the Go
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 6y ago

Gillette Venus Extra Smooth Snap Womens Razor + 1 Razor Blade Refills Mini Handle Lubrastrip with A Touch of Avocado Oils
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 5y ago

Goodmax Fairy Mini Lady Razor for Women - Travel Size with Case - 5 Nano Blade - Moisture Bar Strip Dual Lubrication
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 3y ago

GOODMAX Womens Razor with Travel Case 1 Handle & 2 Refill Cartridges Mini 5-Blade Body Razor for Legs Underarms & Bikini Line
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago
Trending
90-day click momentum
Wilkinson Sword Intuition Complete Care Mini Travel 1 Razor for Women 1 Womens Blade Refill Travel Case
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 6mo ago

GOODMAX Womens Razor with Travel Case 1 Handle & 2 Refill Cartridges Mini 5-Blade Body Razor for Legs Underarms & Bikini Line
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago

Goodmax Fairy Mini Lady Razor - Travel Size With Case - 5 Nano Blade - Moisture Bar Strip Dual Lubrication (Replacement Cartidge)
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 3y ago

Gillette Venus Extra Smooth Snap Womens Razor + 1 Razor Blade Refills Mini Handle Lubrastrip with A Touch of Avocado Oils
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 5y ago

Gillette Venus Snap Extra Smooth Womens Razor for On the Go
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 6y ago
Newest
by launch date
Wilkinson Sword Intuition Complete Care Mini Travel 1 Razor for Women 1 Womens Blade Refill Travel Case
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 6mo ago

GOODMAX Womens Razor with Travel Case 1 Handle & 2 Refill Cartridges Mini 5-Blade Body Razor for Legs Underarms & Bikini Line
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago

WILKINSON SWORD Intuition Complete Womens Mini Razor with Travel Case for Tricky Zones Like Bikini Line Armpits Knees & Ankles with Skin Protect Gel for Smooth Shave
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 604
- Age
- 1y ago

Goodmax Fairy Mini Lady Razor for Women - Travel Size with Case - 5 Nano Blade - Moisture Bar Strip Dual Lubrication
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 3y ago

Goodmax Fairy Mini Lady Razor - Travel Size With Case - 5 Nano Blade - Moisture Bar Strip Dual Lubrication (Replacement Cartidge)
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Wilkinson Sword45%
- Gillette Venus29%
- CS Beauty17%
- GOODMAX9%
Demand
Travel Minis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Aug · busiest ÷ quietest = 3.9×
Search terms
Top Travel Minis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel razor23K/yr
- travel razor womens16K/yr
- venus snap7K/yr
- mini razor7K/yr
- venus travel razors for women5K/yr
- venus travel razor3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Minis
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is small
The handle is much smaller
The razor itself is small
Slimy
maybe a little harder to hold than others
Its a little bit fiddly to use due to the very short handle
Theres too much shaving goop that prevents actually shaving
the plastic feels very flimsy
a lot of plastic
it feels like a lot of plastic for a fairly simple purpose
Love
Fantastic razor,
The blades shave well
Overall, a practical and well-thought-out option thats perfect for shaving on the go
not too expensive
Good value for money
Great price
Ease of use
easy to handle
I found it easy to hold
I can see why it would be useful for frequent travel
Portable
Very practical for travel
Its compact design
well designed
The design is simple
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Minis questions
Answered from the same tracked data.









