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Travel Minis

Fail

The top 5 brands take 100% of clicks, so Travel Minis is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£22K/yr61K searches / yr
90-day growth
+68.1%search demand this quarter
Competition
86%top-5 click share · 4 brands · 33 sellers

Flapen Score

Travel Minis against its category

The dotted line is the Health & Personal Care average. Past it, Travel Minis is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Minis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Minis 61K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in May–Jun–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
6.2%
Market size, estimated
£22Ka year
Peak month
August3.9× the quietest month
Top search term
travel razor23K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £4.11 to £8.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.79 that is £1K to £3K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£4.11–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #85 within Shaving & Hair Removal. It carries 191 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#85in Shaving & Hair Removal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Travel Minis products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Wilkinson Sword45%
  • Gillette Venus29%
  • CS Beauty17%
  • GOODMAX9%

Demand

Travel Minis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Travel Minis search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel razor23K/yr
  • travel razor womens16K/yr
  • venus snap7K/yr
  • mini razor7K/yr
  • venus travel razors for women5K/yr
  • venus travel razor3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Minis

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Cutting/Trimming”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“It is small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Travel Minis questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data