Travel Electric Toothbrush
Travel Electric Toothbrush shows a sweet-spot price point ($21.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Travel Electric Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Electric Toothbrush is a £924K/yr Amazon United Kingdom market (592K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Travel Electric Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.4% over the last 90 days and 7.3% of searches end in a purchase.
£924K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 29 products
Top Travel Electric Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B iO2 Electric Toothbrush Night Black - Long-Lasting Battery for Travel Includes Gentle Care Brush Head Travel Case and Refill Holder Easy Switch to Electric Brushing UK Two Pin Plug
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
Colgate Max White Sonic Power Toothbrush
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 13y ago
Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug
- Price
- £32.37
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago
Trending
90-day click momentumOral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Sonisk Pulse | Battery Powered Electric Toothbrush | Portable Travel Size with Antimicrobial Sonic Technology | 1x Battery 2X Brush Heads 1x Travel Case Included (Rose Gold)
- Price
- £9.60
- Rating
- 4.3/5
- Reviews
- 2,503
- Age
- 4y ago
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch dateORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago
Oral-B iO2 Electric Toothbrush Toothbrush for Adults with Travel Case Oral B (Night Black)
- Price
- £36.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
234
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
7%
- Oral-B68%
- Colgate13%
- Sonisk4%
- Bitvae4%
- PampasHub2%
- TEETHEORY2%
- Open — no brand owns it (5 brands, 7%)
Travel Electric Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
Top Travel Electric Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oral b io2127K/yr
- battery toothbrushes for adults76K/yr
- battery toothbrush73K/yr
- travel electric toothbrush43K/yr
- io2 oral b toothbrush45K/yr
- oral b battery toothbrush31K/yr
- oral b io2 electric toothbrush31K/yr
- battery operated toothbrush23K/yr
- io220K/yr
- colgate electric toothbrush19K/yr
What reviews say buyers love and hate about Travel Electric Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great teeth cleaner”
“Excellent value”
“Great value and quality arrived quickly”
“Charge lasts forever”
“Battery lasts forever”
What buyers complain about
73% of reviews“Not charging”
“found the toothbrush to be inadequate”
“Broke immediately”
“Short battery life”
“It feels like a low quality”
Travel Electric Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Electric Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
