Travel Electric Toothbrush
MaybeProducts sell for $21.32 on average, inside the sweet spot. But demand is soft, at -12.4% this quarter, so Travel Electric Toothbrush is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £924K/yr592K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 234 sellers
Flapen Score
Travel Electric Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Travel Electric Toothbrush is stronger. Inside it, weaker.
Market
The Travel Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Electric Toothbrush 592K times last year and spent an estimated £924K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £924Ka year
- Peak month
- October3.5× the quietest month
- Top search term
- oral b io2127K searches a year
02 · Price
A sale here is worth £21.32.
Listings sell for £21.32 on average, from £2.99 to £58.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £21.32 that is £21K to £27K a year per listing.
- Average price
- £21.32inside the $15 to $100 sweet spot
- Price range
- £2.99–£58.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £21K–£27K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 5,542 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 9.6%
- Average rank
- #42in Dental Care
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,542per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Travel Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B iO2 Electric Toothbrush Night Black - Long-Lasting Battery for Travel Includes Gentle Care Brush Head Travel Case and Refill Holder Easy Switch to Electric Brushing UK Two Pin Plug
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Colgate Max White Sonic Power Toothbrush
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 13y ago

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug
- Price
- £32.37
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago
Trending
90-day click momentum
Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

Sonisk Pulse | Battery Powered Electric Toothbrush | Portable Travel Size with Antimicrobial Sonic Technology | 1x Battery 2X Brush Heads 1x Travel Case Included (Rose Gold)
- Price
- £9.60
- Rating
- 4.3/5
- Reviews
- 2,503
- Age
- 4y ago

ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch date
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago

Oral-B iO2 Electric Toothbrush Toothbrush for Adults with Travel Case Oral B (Night Black)
- Price
- £36.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
234
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
7%
- Oral-B68%
- Colgate13%
- Sonisk4%
- Bitvae4%
- PampasHub2%
- TEETHEORY2%
- Open — no brand owns it (5 brands, 7%)
Demand
Travel Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
Search terms
Top Travel Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b io2127K/yr
- battery toothbrushes for adults76K/yr
- battery toothbrush73K/yr
- travel electric toothbrush43K/yr
- io2 oral b toothbrush45K/yr
- oral b battery toothbrush31K/yr
- oral b io2 electric toothbrush31K/yr
- battery operated toothbrush23K/yr
- io220K/yr
- colgate electric toothbrush19K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Electric Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not charging
Didn't charge
Does not hold a charge
found the toothbrush to be inadequate
Obviously not as good as an Oral B
dangerous toothbrush
Broke immediately
Completely dead
Broke after month
Short battery life
Rubbish battery life
Bad battery life
It feels like a low quality
Cheap quality
Bad quality
Love
Great teeth cleaner
Very good for gum health too
Keeps The Teeth Clean
Excellent value
Decent price
Excellent value
Great value and quality arrived quickly
very nice product with lots of options
Decent quality
Charge lasts forever
Holds charge well
Charges quickly
Battery lasts forever
Good battery life
Excellent battery
Return
1.3% Return rate 3% Fixable by listing
Not charging
Didn't charge
Does not hold a charge
Didn't Work
its stopped working
Poor function
found the toothbrush to be inadequate
Obviously not as good as an Oral B
dangerous toothbrush
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Electric Toothbrush questions
Answered from the same tracked data.









