Is travel electric toothbrush profitable to sell on Amazon United Kingdom?

The niche generates £924K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the travel electric toothbrush niche?

11 brands and 234 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in travel electric toothbrush?

Top complaints mined from reviews: Charging, Oral Hygiene, Durability. The return rate is 1.3%.

When does demand for travel electric toothbrush peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.5× the quietest.

What does it cost to enter the travel electric toothbrush niche?

Listings span £2.99–£58.00; the average listing price is £21.32 (sweet spot $15–$100). The average incumbent carries 5,542 reviews — the moat a new listing must climb.

travel electric toothbrush

Worth a look

Shows a sweet-spot price point ($21.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£21.32

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£2.99–£58.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£924K

£924K/yr · 592K searches

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,542.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, travel electric toothbrush is a £924K/yr Amazon United Kingdom market (592K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

travel electric toothbrush market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £853K–£1.1M; units × avg price
Conversion rate: 7.3%
Avg BSR: #42
Page quality: 0%
Prime: 97%
Sponsored: 59%
Out of stock: 9.6%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

234

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

Oral-B68%
Colgate13%
Sonisk4%
Bitvae4%
PampasHub2%
TEETHEORY2%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Open Trend

Top travel electric toothbrush search terms

oral b io2127K/yr -27.5%5.0% conv.
battery toothbrushes for adults76K/yr -11.1%9.0% conv.
battery toothbrush73K/yr -12.4%7.2% conv.
travel electric toothbrush43K/yr +6.6%3.1% conv.
io2 oral b toothbrush45K/yr -14.0%5.0% conv.
oral b battery toothbrush31K/yr -4.4%4.7% conv.
oral b io2 electric toothbrush31K/yr -2.5%5.5% conv.
battery operated toothbrush23K/yr -12.3%5.8% conv.
io220K/yr +6.6%3.8% conv.
colgate electric toothbrush19K/yr +0.5%5.1% conv.

All search terms

Top travel electric toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B iO2 Electric Toothbrush Night Black - Long-Lasting Battery for Travel Includes Gentle Care Brush Head Travel Case and Refill Holder Easy Switch to Electric Brushing UK Two Pin Plug

Oral-B£31.824.4★4,483 rev

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X

Oral-B£6.294.7★244 rev

Colgate Max White Sonic Power Toothbrush

Colgate£2.994.5★2,360 rev

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun

Oral-B£31.594.4★432 rev

Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug

Oral-B£32.374.4★4,483 rev

Newest

by launch date

ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X

Oral-B£7.0963 rev

6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X

Oral-B£6.29244 rev

8mo ago

COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button

COSLUS£10.333,437 rev

11mo ago

Oral-B iO2 Electric Toothbrush Toothbrush for Adults with Travel Case Oral B (Night Black)

Oral-B£36.8319 rev

1y ago

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun

Oral-B£31.59432 rev

1y ago

What buyers say about travel electric toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene31%

“Great teeth cleaner”

Value For Money18%

“Excellent value”

Quality-Overall11%

“Great value and quality arrived quickly”

Charging5%

“Charge lasts forever”

Battery Life4%

“Battery lasts forever”

Ease Of Use2%

“Easy to hold”

Advertised Vs Actual Product2%

“As described”

Ease Of Cleaning2%

“effective cleaning”

Cleansing2%

“So clean”

Efficiency1%

“Works Well”

What buyers complain about

Charging27%

“Not charging”

Oral Hygiene10%

“found the toothbrush to be inadequate”

Durability9%

“Broke immediately”

Battery Life8%

“Short battery life”

Quality-Overall5%

“It feels like a low quality”

Value For Money4%

“Not worth it”

Functionality-Overall2%

“Didn't Work”

Strength2%

“Very weak”

Ease Of Cleaning2%

“Does not clean”

Vibration/Speed Control2%

“The vibration is very irritating”

Top return reasons

Charging45%

Functionality-Overall13%

Oral Hygiene6%

Defective Material/Parts5%

Compatibility-Overall3%

Battery Life3%

Quality-Overall3%

Durability2%