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Travel Electric Toothbrush

Maybe

Products sell for $21.32 on average, inside the sweet spot. But demand is soft, at -12.4% this quarter, so Travel Electric Toothbrush is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£924K/yr592K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
51%top-5 click share · 11 brands · 234 sellers

Flapen Score

Travel Electric Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Travel Electric Toothbrush is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Electric Toothbrush 592K times last year and spent an estimated £924K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
7.3%
Market size, estimated
£924Ka year
Peak month
October3.5× the quietest month
Top search term
oral b io2127K searches a year

02 · Price

A sale here is worth £21.32.

Listings sell for £21.32 on average, from £2.99 to £58.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £21.32 that is £21K to £27K a year per listing.

Average price
£21.32inside the $15 to $100 sweet spot
Price range
£2.99–£58.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£21K–£27K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 5,542 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
9.6%
Average rank
#42in Dental Care
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,542per listing
Listings tracked
29

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Travel Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

234

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

7%

  • Oral-B68%
  • Colgate13%
  • Sonisk4%
  • Bitvae4%
  • PampasHub2%
  • TEETHEORY2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Travel Electric Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Travel Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b io2127K/yr
  • battery toothbrushes for adults76K/yr
  • battery toothbrush73K/yr
  • travel electric toothbrush43K/yr
  • io2 oral b toothbrush45K/yr
  • oral b battery toothbrush31K/yr
  • oral b io2 electric toothbrush31K/yr
  • battery operated toothbrush23K/yr
  • io220K/yr
  • colgate electric toothbrush19K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Electric Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging27%−0.26

Not charging

Didn't charge

Does not hold a charge

Oral Hygiene10%+2.02

found the toothbrush to be inadequate

Obviously not as good as an Oral B

dangerous toothbrush

Durability9%−0.09

Broke immediately

Completely dead

Broke after month

Battery Life8%−0.05

Short battery life

Rubbish battery life

Bad battery life

Quality-Overall5%+0.59

It feels like a low quality

Cheap quality

Bad quality

Love

Oral Hygiene31%+2.02

Great teeth cleaner

Very good for gum health too

Keeps The Teeth Clean

Value For Money18%+1.45

Excellent value

Decent price

Excellent value

Quality-Overall11%+0.59

Great value and quality arrived quickly

very nice product with lots of options

Decent quality

Charging5%−0.26

Charge lasts forever

Holds charge well

Charges quickly

Battery Life4%−0.05

Battery lasts forever

Good battery life

Excellent battery

Return

1.3% Return rate 3% Fixable by listing

Charging45%█▇█▇▇█

Not charging

Didn't charge

Does not hold a charge

Functionality-Overall13%▆▆▆▇█▇

Didn't Work

its stopped working

Poor function

Oral Hygiene6%▇▇▇███

found the toothbrush to be inadequate

Obviously not as good as an Oral B

dangerous toothbrush

Defective Material/Parts5%▇▇▆▆█▇
Compatibility-Overall3%▇▇█▆▆▇

FAQ

Common Travel Electric Toothbrush questions

Answered from the same tracked data.