Travel Electric Toothbrush
MaybeProducts sell for $21.32 on average, inside the sweet spot. But demand is soft, at -12.4% this quarter, so Travel Electric Toothbrush is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £924K/yr592K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 234 sellers
Flapen Score
Travel Electric Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Travel Electric Toothbrush is stronger. Inside it, weaker.
Market
The Travel Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Electric Toothbrush 592K times last year and spent an estimated £924K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £924Ka year
- Peak month
- October3.5× the quietest month
- Top search term
- oral b io2127K searches a year
02 · Price
A sale here is worth £21.32.
Listings sell for £21.32 on average, from £2.99 to £58.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £21.32 that is £21K to £27K a year per listing.
- Average price
- £21.32inside the $15 to $100 sweet spot
- Price range
- £2.99–£58.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £21K–£27K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 5,542 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 9.6%
- Average rank
- #42in Dental Care
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,542per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Travel Electric Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B iO2 Electric Toothbrush Night Black - Long-Lasting Battery for Travel Includes Gentle Care Brush Head Travel Case and Refill Holder Easy Switch to Electric Brushing UK Two Pin Plug
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Colgate Max White Sonic Power Toothbrush
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 13y ago

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug
- Price
- £32.37
- Rating
- 4.4/5
- Reviews
- 4,483
- Age
- 1y ago
Trending
estimated 90-day click momentum
Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

Sonisk Pulse | Battery Powered Electric Toothbrush | Portable Travel Size with Antimicrobial Sonic Technology | 1x Battery 2X Brush Heads 1x Travel Case Included (Rose Gold)
- Price
- £9.60
- Rating
- 4.3/5
- Reviews
- 2,503
- Age
- 4y ago

ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch date
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago

Oral-B iO2 Electric Toothbrush Toothbrush for Adults with Travel Case Oral B (Night Black)
- Price
- £36.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
234
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 91%
Open market
7%
- Oral-B68%
- Colgate13%
- Sonisk4%
- Bitvae4%
- PampasHub2%
- TEETHEORY2%
- Open — no brand owns it (5 brands, 7%)
Demand
Travel Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
Search terms
Top Travel Electric Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oral b io2127K/yr
- battery toothbrushes for adults76K/yr
- battery toothbrush73K/yr
- travel electric toothbrush43K/yr
- io2 oral b toothbrush45K/yr
- oral b battery toothbrush31K/yr
- oral b io2 electric toothbrush31K/yr
- battery operated toothbrush23K/yr
- io220K/yr
- colgate electric toothbrush19K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Not charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Electric Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









