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Travel Ear Plugs

Fail

The top 5 brands take 100% of clicks, so Travel Ear Plugs is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£132K/yr131K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 20 sellers

Flapen Score

Travel Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Travel Ear Plugs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Ear Plugs 131K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
12.6%
Market size, estimated
£132Ka year
Peak month
August2.1× the quietest month
Top search term
earplanes27K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £6.42 to £9.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £7.96 that is £10K to £12K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£6.42–£9.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Ear Care. It carries 2,276 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Ear Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,276per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Travel Ear Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • EarPlanes56%
  • Alpine25%
  • Naiicute8%
  • SANOHRA7%
  • Mack's4%

Demand

Travel Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Travel Ear Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • earplanes27K/yr
  • ear plugs for flying22K/yr
  • flight ear plugs for air pressure14K/yr
  • ear planes13K/yr
  • earplanes adults11K/yr
  • airplane ear plugs pressure11K/yr
  • ear planes adults6K/yr
  • plane ear plugs for pressure5K/yr
  • ear pressure relief for plane6K/yr
  • airplane ear plugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Ear Plugs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Pain Relief-Overall”
0.3%of orders come back
“crippling pain on the flight”
A buyer, on “Pain Relief-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Travel Ear Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data