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Travel Ear Plugs

Fail

The top 5 brands take 100% of clicks, so Travel Ear Plugs is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£132K/yr131K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 20 sellers

Flapen Score

Travel Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Travel Ear Plugs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Ear Plugs 131K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
12.6%
Market size, estimated
£132Ka year
Peak month
August2.1× the quietest month
Top search term
earplanes27K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £6.42 to £9.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £7.96 that is £10K to £12K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£6.42–£9.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Ear Care. It carries 2,276 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Ear Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,276per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Travel Ear Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • EarPlanes56%
  • Alpine25%
  • Naiicute8%
  • SANOHRA7%
  • Mack's4%

Demand

Travel Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Travel Ear Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earplanes27K/yr
  • ear plugs for flying22K/yr
  • flight ear plugs for air pressure14K/yr
  • ear planes13K/yr
  • earplanes adults11K/yr
  • airplane ear plugs pressure11K/yr
  • ear planes adults6K/yr
  • plane ear plugs for pressure5K/yr
  • ear pressure relief for plane6K/yr
  • airplane ear plugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Ear Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pain Relief-Overall17%

crippling pain on the flight

hurt my ears so cant use for very long periods at a time

the main reason is the pain

Functionality-Overall16%−0.18

DIDN'T WORK

makes it ineffective

Didnt work for me

Comfort-Overall8%+0.71

was not too un comfortable for him with these in

They are not comfortable to wear is the only thing sitting 5 hours with them in isnt ideal

Not the most comfortable if trying to sleep

Size-Overall7%+1.08

struggled to get them to fit into my ears properly

I was worried theyd be too big

Value For Money6%−0.05

Very expensive - paid double

more expensive options

Love

Quality-Overall17%+0.77

Excellent product

Great quality

Fantastic product

Size-Overall14%+1.08

Fit well

Easy to fit plugs

they fit snugly

Ear Hygiene13%+0.56

No more sore ears

Friendly to my ears

These earplugs worked an absolute treat for me

Ease Of Use11%+0.59

Easy to use

easily removed

these are easy to put in

Comfort-Overall11%+0.71

Comfortable Fit

comfortable to wear

Comfortable ear plugs

Return

0.3% Return rate 46% Fixable by listing

Size-Overall37%█▃▇▁▅▆

struggled to get them to fit into my ears properly

I was worried theyd be too big

Functionality-Overall28%▆█▅▁▄█

DIDN'T WORK

makes it ineffective

Didnt work for me

Advertised Vs Actual Product5%▁▁▁▁▆█
Product Condition5%▁█▁▁▇▁

the product appeared to have been used

Quality-Overall5%▁▁▁▁█▁

These are obviously not a top quality manufactured item for the price

Not the best out there

Poor quality

FAQ

Common Travel Ear Plugs questions

Answered from the same tracked data.