tranquilair
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-5.5% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible83.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.85avg listing price — sweet spot $15–$100
Price range
Good£8.31–£33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 108K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tranquilair is a £115K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Jun–Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
tranquilair market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £125K–£167K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 88%
- Out of stock
- 40.9%
- Avg brand age
- 24 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- Generic34%
- Snoreeze23%
- Zatlyxe10%
- Neksong9%
- Reazeal4%
- Wxshang3%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Jan, Jun, Sep, Oct · busiest ÷ quietest = 3.6×
Top tranquilair search terms
- honex anti snoring mouthpiece uk49K/yr
- snoreeze oral device19K/yr
- zcomfort anti snoring mouthpiece14K/yr
- snorerx8K/yr
- z comfort anti snore mouth guard4K/yr
- zquiet5K/yr
- soothie anti snoring5K/yr
- sleep apnea devices nhs3K/yr
- nhs snoring mouth guard2K/yr
Top tranquilair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honex Mouthpiece Universal Size for Men & Women with Compact Storage Case Silicone Material Quiet Safety (1pcs)
Generic£8.312.3★10 rev
Snoreeze Oral Device - Quiet the snoring Restore Better Sleep. Wake Refreshed with Our Adjustable Oral Device
Snoreeze£24.632.6★19 rev
Anti Snoring Devices Anti Snoring Mouth Guard Adjustable-Sleeping Snore Stopper Sleep Apnea Mouthpiece-Anti Snore Mouthpiece Device Sleeping Snore Stopper Fit for Men and Women(Blue)
Zatlyxe£22.935.0★42 rev
Zcomfort Anti Snoring Solution - Adjustable & Comfortable Mouthpiece for Quiet Nights Clinically Designed to Reduce Snoring Includes Travel Case - Fits All Mouth Sizes (Blue)
Neksong£33.611.0★1 rev
Anti Snoring Devices for Quiet Sleep: Snoring Aids for Men & Women - Adjustable Anti-Snoring Mouthpiece to Help Reduce Snoring (1)
Reazeal£24.634.1★72 rev
Newest
by launch dateAnti Snoring Devices Anti Snoring Mouth Guard Adjustable-Sleeping Snore Stopper Sleep Apnea Mouthpiece-Anti Snore Mouthpiece Device Sleeping Snore Stopper Fit for Men and Women(Blue)
Zatlyxe£22.9342 rev
Zcomfort Anti Snoring Mouthpiece Anti Snore Mouth Guard UK Adjustable Comfortable Easy to Clean (Blue)
Pawyzie£25.000 rev
Anti Snoring Devices for Sleep Adjustable Anti Snoring Device Mouth Guard Sleeping Snore Stopper Mouthpiece Anti Snore Mouthpiece Device Stop Snoring Aids for Men and Women (Blue)
Dr.uu£18.7321 rev
Anti Snoring Devices for Quiet Sleep: Snoring Aids for Men & Women - Adjustable Anti-Snoring Mouthpiece to Help Reduce Snoring (1)
Reazeal£24.6372 rev
Anti Snoring Devices for Sleep Adjustable Anti Snoring Device Mouth Guard Sleeping Snore Stopper Mouthpiece Anti Snore Mouthpiece Device Stop Snoring Aids for Women Men (Sky Blue)
Xiozyph£19.4436 rev
Trending
90-day click momentum
Anti Snoring Mouthpiece 180 Open Front Design Effective Stop Snoring Snoring Mouthpiece Snoring Aids for Men and Women Comfort Ready to Use Snore Stopper - Translucent
AIOUTGOGO£16.651.9★
Zcomfort Anti Snoring Mouthpiece Anti Snore Mouth Guard UK Adjustable Comfortable Easy to Clean (Blue)
Pawyzie£25.000.0★
Anti Snoring Devices for Sleep Adjustable Anti Snoring Device Mouth Guard Sleeping Snore Stopper Mouthpiece Anti Snore Mouthpiece Device Stop Snoring Aids for Men and Women (Blue)
Dr.uu£18.734.2★
Snoreeze Oral Device - Quiet the snoring Restore Better Sleep. Wake Refreshed with Our Adjustable Oral Device
Snoreeze£24.632.6★
Anti Snoring Devices Anti Snoring Mouth Guard Adjustable-Sleeping Snore Stopper Sleep Apnea Mouthpiece-Anti Snore Mouthpiece Device Sleeping Snore Stopper Fit for Men and Women(Blue)
Zatlyxe£22.935.0★
What buyers say about tranquilair
What buyers praise and complain about, mined from review topics.What buyers love
“Reduces Epic Snoring”
“It is comfortable”
“Easy to use”
“Exactly as described good quality device and case”
“This snore device has great value for his money”
“Really works well”
“It fits perfectly”
“and is adjustable to suit each person”
“so far it has been working better than I expected”
“Good product I needed it because I clench my teeth a lot at night easy to use”
What buyers complain about
“can't even stand putting this in my mouth”
“Doesn't fit”
“Didn't work for me”
“There are cheaper”
“Uncomfortable”
“it broke after 3 days”
“Very painful in mouth”
“gums just felt bruised”
“after discovering my snoring was worse using it”
“impossible to use”
Top return reasons
Common questions
- Is tranquilair profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 16 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the tranquilair niche?
- 13 brands and 18 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in tranquilair?
- Top complaints mined from reviews: Oral Hygiene, Size-Overall, Functionality-Overall. The return rate is 0.1%.
- When does demand for tranquilair peak?
- Demand peaks in Jan–Jun–Sep–Oct; the busiest month runs 3.6× the quietest.
- What does it cost to enter the tranquilair niche?
- Listings span £8.31–£33.61; the average listing price is £20.85 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.