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Tranquilair

Maybe

The products selling today average only 3.4★. But demand is soft, at -5.5% this quarter, so Tranquilair is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£115K/yr108K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
72%top-5 click share · 13 brands · 18 sellers

Flapen Score

Tranquilair against its category

The dotted line is the Health & Personal Care average. Past it, Tranquilair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tranquilair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tranquilair 108K times last year and spent an estimated £115K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Jun–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
5.1%
Market size, estimated
£115Ka year
Peak month
September3.6× the quietest month
Top search term
honex anti snoring mouthpiece uk49K searches a year

02 · Price

A sale here is worth £20.85.

Listings sell for £20.85 on average, from £8.31 to £33.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.85 that is £2K to £5K a year per listing.

Average price
£20.85inside the $15 to $100 sweet spot
Price range
£8.31–£33.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 40.9% of listings are out of stock. The average listing ranks #271 within Sleep & Snoring Aids. It carries 84 reviews at 3.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
40.9%
Average rank
#271in Sleep & Snoring Aids
Average rating
3.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Tranquilair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Generic34%
  • Snoreeze23%
  • Zatlyxe10%
  • Neksong9%
  • Reazeal4%
  • Wxshang3%
  • Open — no brand owns it (7 brands, 18%)

Demand

Tranquilair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Tranquilair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honex anti snoring mouthpiece uk49K/yr
  • snoreeze oral device19K/yr
  • zcomfort anti snoring mouthpiece14K/yr
  • snorerx8K/yr
  • z comfort anti snore mouth guard4K/yr
  • zquiet5K/yr
  • soothie anti snoring5K/yr
  • sleep apnea devices nhs3K/yr
  • nhs snoring mouth guard2K/yr

Reviews and returns

What reviews say buyers love and hate about Tranquilair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene16%−0.43

can't even stand putting this in my mouth

Very painful in mouth

It also feels like your jaw is constantly being forced open

Size-Overall13%−0.33

Doesn't fit

Felt too big

Too small

Functionality-Overall10%−0.22

Didn't work for me

Didnt work for my husband

Crap no use dont work

Value For Money9%−0.14

There are cheaper

These are both the most expensive

Waste of money

Comfort-Overall5%+0.78

Uncomfortable

Uncomfortable- impossible to sleep

its not the most comfortable thing to wear at first

Love

Snore Relief31%+2.26

Reduces Epic Snoring

Helps with snoring

effectively reducing snoring

Comfort-Overall10%+0.78

It is comfortable

is comfortable to wear

Its comfortable to use

Ease Of Use6%+0.44

Easy to use

It was easy enough to mould

The boil-and-bite fit is super easy

Quality-Overall5%+0.27

Exactly as described good quality device and case

feels like a quality premium device

Its a decent quality

Value For Money5%−0.14

This snore device has great value for his money

Well Worth It

Worth the money

Return

0.1% Return rate 43% Fixable by listing

Size-Overall29%▆█▁▆▄▃

Doesn't fit

Felt too big

Too small

Functionality-Overall18%▁▁▁▁█▇

Didn't work for me

Didnt work for my husband

Crap no use dont work

Comfort-Overall8%█▅▁▁▃▂

Uncomfortable

Uncomfortable- impossible to sleep

its not the most comfortable thing to wear at first

Advertised Vs Actual Product4%▁▁▁▁▂█
Defective Material/Parts4%▁▁▁▁█▇

FAQ

Common Tranquilair questions

Answered from the same tracked data.