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Trace Minerals

Fail

Shoppers spend only $68K a year here, so Trace Minerals is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£68K/yr70K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
55%top-5 click share · 11 brands · 22 sellers

Flapen Score

Trace Minerals against its category

The dotted line is the Health & Personal Care average. Past it, Trace Minerals is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trace Minerals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trace Minerals 70K times last year and spent an estimated £68K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
5.0%
Market size, estimated
£68Ka year
Peak month
March1.9× the quietest month
Top search term
trace minerals26K searches a year

02 · Price

A sale here is worth £19.44.

Listings sell for £19.44 on average, from £6.59 to £60.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.44 that is £2K to £5K a year per listing.

Average price
£19.44inside the $15 to $100 sweet spot
Price range
£6.59–£60.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #590 within Diet & Nutrition. It carries 980 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
1.5%
Average rank
#590in Diet & Nutrition
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Trace Minerals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

6%

  • Trace Minerals52%
  • Ultra Lyte21%
  • Insynergy Labs8%
  • Freak Athletics6%
  • Time Health4%
  • Nutravita3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Trace Minerals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Trace Minerals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trace minerals26K/yr
  • trace mineral drops10K/yr
  • trace8K/yr
  • minerals supplements8K/yr
  • minerals7K/yr
  • trace minerals electrolytes2K/yr
  • mineral3K/yr
  • mineral drops3K/yr
  • concentrace trace mineral drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Trace Minerals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Chewing/Swallowing17%−0.06

I can only manage to swallow these huge

Hard to swallow

tablets are not easy to swallow

Taste-Overall10%+0.49

it tastes truly awful. absolutely not tasteless as advertised

Tastes bad

Great 3rd bottle now, so on my 3rd year, easy to swallow and tasteless, some Ive tried in the past have a horrible after taste, not these

Size-Overall5%

They are huge

The capsules are relatively small

Too large

Acid Regulator/Stomach Ache Relief5%−0.04

each time had a horrible effect on stomach

Stomach cramp

Gave me terribly upset stomach

Value For Money4%+1.49

at a high price

A little expensive

Good product rather expensive

Love

Value For Money19%+1.49

Good Value

Value for money

Excellent value for money

Vitamin15%+0.85

Good Vitamins

Good value vitamins

Good variety of vitamins

Quality-Overall14%+0.84

Arrived on time i find it a very good product

Good quality tablet

Excellent product

Minerals10%

Very good minerals

Healthy minerals

good range of vitamins and minerals

Ease Of Chewing/Swallowing7%−0.06

Easy to swallow

Not difficult to swallow and taste palatable

Im taking these tablets daily, easy to swallow, odourless

FAQ

Common Trace Minerals questions

Answered from the same tracked data.