towelnado
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,428.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad£7.18–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£18K£18K/yr · 36K searches
According to Flapen's Amazon United Kingdom niche tracking, towelnado is a £18K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
towelnado market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 100%
- Out of stock
- 27.8%
- Avg brand age
- 26 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
21%
- YQXCC38%
- VAKKI18%
- kyno7%
- Generic6%
- HItianya5%
- Surcotto5%
Top towelnado products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£9.234.4★14,752 rev
VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
VAKKI£8.294.2★2,184 rev
YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£11.594.4★3,067 rev
kyno Towelnado Ice Towel Bottle Towelnado Ice Cool Microfibre Towel for Neck Chemical-Free - Durable Polyester - Quick Dry Mesh - Soft to Touch 100x30 cm (1 pc)
kyno£11.033.9★5 rev
Towelnado Ice Towel Cooling Towels for Gym Soft Breathable Ice Towels for Neck and Face Fast Drying Microfiber Cooling Scarf for Hot Weather Ideal for Yoga Golf and Workouts (Light Blue)
Generic£7.181.0★1 rev
Newest
by launch date
roli mey Towelnado Ice Towel 30x100 Cm Cool Towel Bottle Cooling Towel for Hot Weather Breathable Instant Quick Drying Ice Cool Microfibre Towel for Gym Workout Running Yoga Golf Camping (1)
roli mey£10.791 rev
kyno Towelnado Ice Towel Bottle Towelnado Ice Cool Microfibre Towel for Neck Chemical-Free - Durable Polyester - Quick Dry Mesh - Soft to Touch 100x30 cm (1 pc)
kyno£11.035 rev
VLSVLS Towelnado Ice Cooling Towels 30x100 Cm Stay Cool Ice Towel for Neck Hot Weather Cool Towel Bottle for Neck Hot Weather Gym Yoga Golf Running (2)
VLSVLS£16.533 rev
Appdo Towelnado Ice Towel Polyester Cooling Towel 100x30cm With Bottle and Carabiner (Dark blue)
Appdo£13.441 rev
Appdo Towelnado Ice Towel Polyester Cooling Towel 100x30cm With Bottle and Carabiner(Light blue)
Appdo£14.161 rev
Trending
90-day click momentum
RUSTIQUE LINENS Cross Back Apron for Women & Men 100% Cotton Twill Outer with Waterproof Backing 2 Pockets Reinforced Stitching Wine
RUSTIQUE LINENS£13.954.4★
Appdo Towelnado Ice Towel Polyester Cooling Towel 100x30cm With Bottle and Carabiner(Light blue)
Appdo£14.165.0★
Appdo Towelnado Ice Towel Polyester Cooling Towel 100x30cm With Bottle and Carabiner (Dark blue)
Appdo£13.445.0★
Towelnado Ice Towel Cooling Towels for Gym Soft Breathable Ice Towels for Neck and Face Fast Drying Microfiber Cooling Scarf for Hot Weather Ideal for Yoga Golf and Workouts (Light Blue)
Generic£7.181.0★
SWZEC TOWELNADO Cool Towel & Bottle
SWZEC£16.620.0★
What buyers say about towelnado
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived quickly”
“It keeps cool”
“Great value for money”
“As described”
“they helped make the heat bearable”
“So easy”
“Remarkably effective”
“Very good for those hot summer days”
“Look this works by staying cool for longer than other methods”
“They were a good size”
What buyers complain about
“Bags poorly made”
“at least half of the price”
“after using it twice it smells like damp water”
“Did not work well”
“Not ice cold”
“The material felt like the mesh from the inside of mens swimming shorts”
“Followed the instructions and it doesnt”
“Not like as advertised”
“They take ages to dry to a point where they don't make you wet as well”
“dry in a second”
Top return reasons
Common questions
- Is towelnado profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 21 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (56/100).
- How competitive is the towelnado niche?
- 14 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in towelnado?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Smell. The return rate is 0.4%.
- What does it cost to enter the towelnado niche?
- Listings span £7.18–£16.62; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 4,429 reviews — the moat a new listing must climb.