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Towelnado

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $18K a year here, so Towelnado is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£18K/yr36K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
59%top-5 click share · 14 brands · 27 sellers

Flapen Score

Towelnado against its category

The dotted line is the Health & Personal Care average. Past it, Towelnado is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towelnado market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Towelnado 36K times last year and spent an estimated £18K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.5%
Market size, estimated
£18Ka year
Top search term
towelnado33K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £7.18 to £16.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.26 that is £0 to £1K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£7.18–£16.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #126 within Hot & Cold Therapies. It carries 4,429 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
62%
Out of stock, average day
27.8%
Average rank
#126in Hot & Cold Therapies
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,429per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Towelnado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£910£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

  • YQXCC38%
  • VAKKI18%
  • kyno7%
  • Generic6%
  • HItianya5%
  • Surcotto5%

Reviews and returns

What reviews say buyers love and hate about Towelnado

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.02

Bags poorly made

Absolute rubbish

Not good quality

Value For Money17%−0.10

at least half of the price

Not worth the full amount

I wouldnt say its worth the money

Smell11%−0.06

after using it twice it smells like damp water

the smell didnt linger

Awful smell

Functionality-Overall7%−0.09

Did not work well

It doesnt work

Didnt work as expected

Suitability Winter Weather7%−0.04

Not ice cold

Was expecting it to be a lot colder

Not all that cold really either

Love

Quality-Overall16%−0.02

Good quality and arrived quickly

Seem well made

Great Product

Warmth13%+1.36

It keeps cool

Does warm obviously

Instantly cold and refreshing

Value For Money8%−0.10

Great value for money

well worth the price

Great product at great price

Advertised Vs Actual Product7%+0.38

As described

Just what we needed

Does as it says

Heating6%+0.40

they helped make the heat bearable

Good cooling

If you want to get relief from the heat these things are great

Return

0.4% Return rate 31% Fixable by listing

Functionality-Overall20%▁▁▁▁▆█

Did not work well

It doesnt work

Didnt work as expected

Advertised Vs Actual Product16%█▁▃▂▁▂

Not like as advertised

nothing like the ads

the product title is incredibly misleading

Quality-Overall11%▁▁▁█▁▆

Bags poorly made

Absolute rubbish

Not good quality

Suitability Winter Weather8%▁▁▁▁▁█

Not ice cold

Was expecting it to be a lot colder

Not all that cold really either

Thin6%▁▁██▄▂

FAQ

Common Towelnado questions

Answered from the same tracked data.