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Tourniquet

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -11.9% this quarter, so Tourniquet is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£95K/yr160K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 34 sellers

Flapen Score

Tourniquet against its category

The dotted line is the Health & Personal Care average. Past it, Tourniquet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tourniquet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tourniquet 160K times last year and spent an estimated £95K. The top 5 brands take 56% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
6.9%
Market size, estimated
£95Ka year
Peak month
October1.2× the quietest month
Top search term
tourniquet94K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £3.03 to £25.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.60 that is £2K to £4K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£3.03–£25.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #557 within Medical Supplies & Equipment. It carries 317 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#557in Medical Supplies & Equipment
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tourniquet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

34

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

46%

Top 20: 88%

Open market

37%

  • Rezolite16%
  • Ailvor16%
  • WPCSM9%
  • ROLSELEY8%
  • Cozii8%
  • RHINO RESCUE7%

Demand

Tourniquet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Tourniquet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tourniquet94K/yr
  • torniquetes medical24K/yr
  • tourniquets for nurses23K/yr
  • torniquetes13K/yr
  • tourniquet reusable3K/yr
  • tourniquet first aid3K/yr

Reviews and returns

What reviews say buyers love and hate about Tourniquet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.13

Dont buy it broke after 5 uses

Not good - broke within 10 mins - cheap get what you pay for

Color9%−0.09

I received the wrong colours

Advertised Vs Actual Product9%−0.05

Finally - it's advertised as a 2 pack - this is misleading as it isn't

Saftey scissors were not as described

Strength9%−0.03

they are clunky

Ease Of Use9%+0.75

can be difficult to release

Love

Quality-Overall34%+2.37

Decent enough product

Excellent quality

Seems well made and looks good

Value For Money15%+0.67

Great Kit and a good price

Value for money

Good price

Ease Of Use11%+0.75

Easy to use

is very easy to release

Practical for use in job

Advertised Vs Actual Product6%−0.05

As described

Same as in picture

Item is as expected

Strength5%−0.03

Sturdy

they feel stronger

The tourniquets feel sturdy and well made

Return

0.4% Return rate 30% Fixable by listing

Size-Overall18%▁█▃▁▅▁
Strength16%▁▁▅▂█▁

they are clunky

Ease Of Use9%▁█▁▁█▁

can be difficult to release

Functionality-Overall9%▁▁▅█▁▁
Shape/Style7%▁▁▁█▁▁

FAQ

Common Tourniquet questions

Answered from the same tracked data.