Is toothpicks profitable to sell on Amazon United Kingdom?

The niche generates £509K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the toothpicks niche?

26 brands and 108 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in toothpicks?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Oral Hygiene. The return rate is 0.1%.

When does demand for toothpicks peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the toothpicks niche?

Listings span £1.52–£8.46; the average listing price is £4.62 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.

toothpicks

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good£509K

£509K/yr · 790K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,087.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.62

avg listing price — sweet spot $15–$100

Price range

Bad£1.52–£8.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, toothpicks is a £509K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toothpicks market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £462K–£578K; units × avg price
Conversion rate: 14.0%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 8.3%
Avg brand age: 37 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 flat

Sellers

108

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 86%

Open market

42%

TePe17%
Mobi Lock15%
Cleanse7%
HouChanges7%
PPS Store6%
cobefy6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top toothpicks search terms

toothpicks491K/yr -8.6%11.5% conv.
tooth picks86K/yr -3.5%12.0% conv.
toothpick48K/yr -8.1%8.6% conv.
tooth pick37K/yr -2.0%9.4% conv.
plastic toothpicks26K/yr -9.8%3.7% conv.
tooth picks sticks plastic27K/yr -12.3%10.7% conv.
toothpicks plastic20K/yr -5.4%8.1% conv.
dental picks13K/yr -5.8%7.0% conv.
teeth picks8K/yr -3.9%12.9% conv.
dental picks for teeth5K/yr +10.3%7.9% conv.

All search terms

Top toothpicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock

Mobi Lock£3.304.4★5,521 rev

TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps

TePe£4.604.6★6,867 rev

200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean

Cleanse£5.474.4★4,567 rev

HouChanges Floss Sticks Dental Floss Picks Complete Clean 2 in 1 Dental Toothpick Polyethylene Resistant Dental Cardamom30Pcs

HouChanges£2.754.4★7,543 rev

PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars

PPS Store£4.254.4★1,417 rev

Newest

by launch date

50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)

cobefy£2.49164 rev

10mo ago

Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning

cobefy£2.47168 rev

10mo ago

Toothpicks Wooden Toothpicks Cocktail Sticks Teeth Cleaner Wood Tooth Sticks with Storage Holder Double Sided Teeth Picks Appetizers Pickup Fruits Cherry Cheese Toothpicks with Dispensers (Pack of 5)

HIFSA£5.5874 rev

1y ago

YEERSUO 200 PCS Silicone Interdental Brushes Dental Toothpicks Brushes Between Teeth Silicone Dental Floss Stick Disposable for Teeth Cleaning Tooth Picks Cleaning Tool Blue Colors

YEERSUO£4.96717 rev

2y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant

Smilcloud£3.591,524 rev

2y ago

What buyers say about toothpicks

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene23%

“Good for gums”

Value For Money16%

“Price was fair”

Quality-Overall15%

“They are good quality and arrived quickly”

Advertised Vs Actual Product10%

“as advertised”

Ease Of Use9%

“Ease of use”

Strength4%

“Good and sturdy”

Tooth Brightening2%

“I have found these toothpicks meet all of my needs in regards to my teeth”

Efficiency2%

“doing the job well”

Durability1%

“Very durable”

Soft Feel1%

“Soft”

What buyers complain about

Quality-Overall11%

“Diminished Quality”

Size-Overall10%

“Too big”

Oral Hygiene9%

“not as good as floss”

Strength8%

“BIT FLIMSY”

Durability6%

“Cheap and easily breakable”

Thickness6%

“The floss is too thick”

Value For Money3%

“Waste of money”

Flavor3%

“Dont expect a fresh minty taste during”

Tooth Sensitivity3%

“I would think they could easily damage your teeth”

Ease Of Use3%

“didn't find easy to use”

Top return reasons

Size-Overall24%

Quality-Overall11%

Color10%

Strength5%

Functionality-Overall5%

Oral Hygiene5%

Advertised Vs Actual Product4%

Contamination4%

Durability3%

Thickness2%

Common questions

Is toothpicks profitable to sell on Amazon United Kingdom?: The niche generates £509K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the toothpicks niche?: 26 brands and 108 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in toothpicks?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Oral Hygiene. The return rate is 0.1%.
When does demand for toothpicks peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the toothpicks niche?: Listings span £1.52–£8.46; the average listing price is £4.62 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.