Toothpicks
MaybeAn estimated 0.1% of orders come back. But prices span $1.52–$8.46, mostly outside the sweet spot, so Toothpicks is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £509K/yr790K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 108 sellers
Flapen Score
Toothpicks against its category
The dotted line is the Health & Personal Care average. Past it, Toothpicks is stronger. Inside it, weaker.
Market
The Toothpicks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toothpicks 790K times last year and spent an estimated £509K. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.
- Searches, last 12 months
- 790K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £509Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- toothpicks491K searches a year
02 · Price
A sale here is worth £4.62.
Listings sell for £4.62 on average, from £1.52 to £8.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £4.62 that is £12K to £14K a year per listing.
- Average price
- £4.62under the $15 to $100 sweet spot
- Price range
- £1.52–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 3,088 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #33in Dental Care
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,088per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toothpicks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
1000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 5,521
- Age
- 8y ago

TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps
- Price
- £4.60
- Rating
- 4.6/5
- Reviews
- 6,867
- Age
- 6y ago

200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 4,567
- Age
- 4y ago

HouChanges Floss Sticks Dental Floss Picks Complete Clean 2 in 1 Dental Toothpick Polyethylene Resistant Dental Cardamom30Pcs
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 7,543
- Age
- 6y ago

PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 4y ago
Trending
estimated 90-day click momentum
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 4y ago

50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

3000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 2y ago

100 Pcs Dental Floss Disposable Floss Sticks Dental Portable Toothpicks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant (Blue)
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 1,356
- Age
- 4y ago
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

Toothpicks Wooden Toothpicks Cocktail Sticks Teeth Cleaner Wood Tooth Sticks with Storage Holder Double Sided Teeth Picks Appetizers Pickup Fruits Cherry Cheese Toothpicks with Dispensers (Pack of 5)
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago

YEERSUO 200 PCS Silicone Interdental Brushes Dental Toothpicks Brushes Between Teeth Silicone Dental Floss Stick Disposable for Teeth Cleaning Tooth Picks Cleaning Tool Blue Colors
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 717
- Age
- 2y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
108
Est. top-5 brand share
52%
Top 20: 95%
Est. top-5 click share
42%
Top 20: 86%
Open market
42%
- TePe17%
- Mobi Lock15%
- Cleanse7%
- HouChanges7%
- PPS Store6%
- cobefy6%
Demand
Toothpicks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toothpicks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toothpicks491K/yr
- tooth picks86K/yr
- toothpick48K/yr
- tooth pick37K/yr
- plastic toothpicks26K/yr
- tooth picks sticks plastic27K/yr
- toothpicks plastic20K/yr
- dental picks13K/yr
- teeth picks8K/yr
- dental picks for teeth5K/yr
Reviews and returns
What reviews say buyers love and hate about Toothpicks
We read the reviews and the return reasons for every product selling here.
“Diminished Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothpicks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









