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Toothpicks

Toothpicks shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 60Growth 21Conversion 96Competition 71Returns 100Price range 0Avg price 13Brand share 83Review moat 34Quality gap 60
This niche Category average

Is Toothpicks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toothpicks is a £509K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 59/100.

Toothpicks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.5% over the last 90 days and 14.0% of searches end in a purchase.

£509K

revenue / yr

Units sold / yr125K
Search volume / yr-7.5%790K
Conversion rate14.0%
Avg price£4.62

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers26 · 108
Top-5 product click share42%
Open market48%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement74%
New entrants (1y)4· 2 succeeded
Avg rating4.4★
Avg reviews3,088

Top Toothpicks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£41K£61K£81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 flat

Sellers

108

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 86%

Open market

42%

  • TePe17%
  • Mobi Lock15%
  • Cleanse7%
  • HouChanges7%
  • PPS Store6%
  • cobefy6%

Toothpicks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume790KCVR14.0%Products34Brands26Top 5 Brands52%OOS Rate8.3%Rating4.4★Reviews3,088Avg BSR#33
15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Toothpicks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toothpicks491K/yr
  • tooth picks86K/yr
  • toothpick48K/yr
  • tooth pick37K/yr
  • plastic toothpicks26K/yr
  • tooth picks sticks plastic27K/yr
  • toothpicks plastic20K/yr
  • dental picks13K/yr
  • teeth picks8K/yr
  • dental picks for teeth5K/yr

What reviews say buyers love and hate about Toothpicks

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Oral Hygiene23%

Good for gums

Value For Money16%

Price was fair

Quality-Overall15%

They are good quality and arrived quickly

Advertised Vs Actual Product10%

as advertised

Ease Of Use9%

Ease of use

What buyers complain about

62% of reviews
Quality-Overall11%

Diminished Quality

Size-Overall10%

Too big

Oral Hygiene9%

not as good as floss

Strength8%

BIT FLIMSY

Durability6%

Cheap and easily breakable

Toothpicks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Quality-Overall
11%
3Color
10%
4Strength
5%
5Functionality-Overall
5%

Common Toothpicks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toothpicks 59/100 on Amazon United Kingdom — Worth a look. The niche generates £509K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.
Search demand for Toothpicks on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.