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Toothpicks

Maybe

Returns run at only 0.1% of orders. But prices span $1.52–$8.46, mostly outside the sweet spot, so Toothpicks is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£509K/yr790K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
42%top-5 click share · 26 brands · 108 sellers

Flapen Score

Toothpicks against its category

The dotted line is the Health & Personal Care average. Past it, Toothpicks is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpicks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothpicks 790K times last year and spent an estimated £509K. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
14.0%
Market size, estimated
£509Ka year
Peak month
February1.2× the quietest month
Top search term
toothpicks491K searches a year

02 · Price

A sale here is worth £4.62.

Listings sell for £4.62 on average, from £1.52 to £8.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £4.62 that is £12K to £14K a year per listing.

Average price
£4.62under the $15 to $100 sweet spot
Price range
£1.52–£8.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 3,088 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#33in Dental Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,088per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toothpicks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 flat

Sellers

108

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 86%

Open market

42%

  • TePe17%
  • Mobi Lock15%
  • Cleanse7%
  • HouChanges7%
  • PPS Store6%
  • cobefy6%

Demand

Toothpicks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toothpicks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothpicks491K/yr
  • tooth picks86K/yr
  • toothpick48K/yr
  • tooth pick37K/yr
  • plastic toothpicks26K/yr
  • tooth picks sticks plastic27K/yr
  • toothpicks plastic20K/yr
  • dental picks13K/yr
  • teeth picks8K/yr
  • dental picks for teeth5K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpicks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%

Diminished Quality

This product its very low quality

Bad quality

Size-Overall10%−0.07

Too big

Too small

Too short

Oral Hygiene9%+1.52

not as good as floss

To say they are specific for oral hygiene is joke

Bad toothpicks

Strength8%−0.06

BIT FLIMSY

Not sturdy

flimsy

Durability6%−0.05

Cheap and easily breakable

Not very durable

These brushes fall apart on use

Love

Oral Hygiene23%+1.52

Good for gums

Great for healthy gums

Amazing for teeth

Value For Money16%+0.89

Price was fair

Great value

Excellent value

Quality-Overall15%

They are good quality and arrived quickly

EXCELLENT QUALITY

Good product as described

Advertised Vs Actual Product10%+0.95

as advertised

As described

Better than expected

Ease Of Use9%+0.66

Ease of use

Very handy

easy to hold

Return

0.1% Return rate 52% Fixable by listing

Size-Overall24%▅▅▅▆█▅

Too big

Too small

Too short

Quality-Overall11%▆█▄▅▅▅

Diminished Quality

This product its very low quality

Bad quality

Color10%▁▂▁▁█▅
Strength5%▄▃▆█▁▃

BIT FLIMSY

Not sturdy

flimsy

Functionality-Overall5%▁▂▃█▂▅

FAQ

Common Toothpicks questions

Answered from the same tracked data.