Toothpicks
MaybeReturns run at only 0.1% of orders. But prices span $1.52–$8.46, mostly outside the sweet spot, so Toothpicks is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £509K/yr790K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 108 sellers
Flapen Score
Toothpicks against its category
The dotted line is the Health & Personal Care average. Past it, Toothpicks is stronger. Inside it, weaker.
Market
The Toothpicks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toothpicks 790K times last year and spent an estimated £509K. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.
- Searches, last 12 months
- 790K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £509Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- toothpicks491K searches a year
02 · Price
A sale here is worth £4.62.
Listings sell for £4.62 on average, from £1.52 to £8.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £4.62 that is £12K to £14K a year per listing.
- Average price
- £4.62under the $15 to $100 sweet spot
- Price range
- £1.52–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 3,088 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #33in Dental Care
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,088per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toothpicks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
1000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 5,521
- Age
- 8y ago

TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps
- Price
- £4.60
- Rating
- 4.6/5
- Reviews
- 6,867
- Age
- 6y ago

200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 4,567
- Age
- 4y ago

HouChanges Floss Sticks Dental Floss Picks Complete Clean 2 in 1 Dental Toothpick Polyethylene Resistant Dental Cardamom30Pcs
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 7,543
- Age
- 6y ago

PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 4y ago
Trending
90-day click momentum
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 4y ago

50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

3000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 2y ago

100 Pcs Dental Floss Disposable Floss Sticks Dental Portable Toothpicks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant (Blue)
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 1,356
- Age
- 4y ago
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

Toothpicks Wooden Toothpicks Cocktail Sticks Teeth Cleaner Wood Tooth Sticks with Storage Holder Double Sided Teeth Picks Appetizers Pickup Fruits Cherry Cheese Toothpicks with Dispensers (Pack of 5)
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago

YEERSUO 200 PCS Silicone Interdental Brushes Dental Toothpicks Brushes Between Teeth Silicone Dental Floss Stick Disposable for Teeth Cleaning Tooth Picks Cleaning Tool Blue Colors
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 717
- Age
- 2y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
108
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
42%
Top 20: 86%
Open market
42%
- TePe17%
- Mobi Lock15%
- Cleanse7%
- HouChanges7%
- PPS Store6%
- cobefy6%
Demand
Toothpicks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toothpicks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothpicks491K/yr
- tooth picks86K/yr
- toothpick48K/yr
- tooth pick37K/yr
- plastic toothpicks26K/yr
- tooth picks sticks plastic27K/yr
- toothpicks plastic20K/yr
- dental picks13K/yr
- teeth picks8K/yr
- dental picks for teeth5K/yr
Reviews and returns
What reviews say buyers love and hate about Toothpicks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Diminished Quality
This product its very low quality
Bad quality
Too big
Too small
Too short
not as good as floss
To say they are specific for oral hygiene is joke
Bad toothpicks
BIT FLIMSY
Not sturdy
flimsy
Cheap and easily breakable
Not very durable
These brushes fall apart on use
Love
Good for gums
Great for healthy gums
Amazing for teeth
Price was fair
Great value
Excellent value
They are good quality and arrived quickly
EXCELLENT QUALITY
Good product as described
as advertised
As described
Better than expected
Ease of use
Very handy
easy to hold
Return
0.1% Return rate 52% Fixable by listing
Too big
Too small
Too short
Diminished Quality
This product its very low quality
Bad quality
BIT FLIMSY
Not sturdy
flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothpicks questions
Answered from the same tracked data.









