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45

toothpaste squeezer

Skip it

Prices mostly outside the sweet spot ($2.93–$9.10) — this niche doesn't clear our bar today.

Market size 29Growth 9Conversion 86Competition 36Returns 98Price range 0Avg price 14Brand share 58Review moat 52Quality gap 65

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,413.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£130K

£130K/yr · 255K searches

Avg price

Bad£5.18

avg listing price — sweet spot $15–$100

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Price range

Bad£2.93–£9.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, toothpaste squeezer is a £130K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toothpaste squeezer market data

Units sold / yr
20K–25K
avg 1,000–1,250/product
Revenue / yr
£104K–£130K
units × avg price
Conversion rate
9.8%
Avg BSR
#31
Page quality
0%
Prime
100%
Sponsored
70%
Out of stock
0.4%
Avg brand age
30 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

25

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • UDQYQ33%
  • UPCIRCLE18%
  • Alyvisun8%
  • YKL6%
  • Rotupap5%
  • Euthymol4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top toothpaste squeezer search terms

  • toothpaste squeezer109K/yr
  • tube squeezer86K/yr
  • tube squeezer key14K/yr
  • toothpaste tube squeezer8K/yr
  • metal tube squeezer5K/yr
  • toothpaste squeezer uk6K/yr
  • tube squeezer tool6K/yr
  • tube squeezers5K/yr
  • toothpaste tube squeezer uk3K/yr
  • tube key squeezer4K/yr
All search terms

Top toothpaste squeezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£13K20%£26K30%£39K40%£52K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about toothpaste squeezer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“Easy to use”

Quality-Overall19%

“Excellent product”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product9%

“It seems to work as stated”

Oral Hygiene8%

“Useful for many different things such as toothpaste and creams”

Strength6%

“The plastic is sturdy”

Efficiency6%

“does the job well”

Size-Overall1%

“Just a nice size”

Durability1%

“Durable”

Grip1%

“This does basically what you can do with your fingers”

What buyers complain about

Functionality-Overall11%

“won't close on the tube so I would say it is rubbish”

Size-Overall10%

“Too short”

Durability8%

“Broke instantly”

Oral Hygiene7%

“I hate how annoying toothpaste tubes are even when half full”

Strength6%

“not strong enough”

Quality-Overall5%

“Not the best”

Ease Of Use5%

“Abit fiddly to use”

Grip4%

“didn't grip the tube”

Material Quality4%

“useless for plastic ones”

Value For Money4%

“Waste of money”

Top return reasons

Functionality-Overall37%
Size-Overall22%
Compatibility-Overall10%
Quality-Overall5%
Grip4%
Defective Material/Parts4%
Durability3%
Strength3%
Value For Money2%
Material Quality2%

Common questions

Is toothpaste squeezer profitable to sell on Amazon United Kingdom?
The niche generates £130K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (45/100).
How competitive is the toothpaste squeezer niche?
17 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in toothpaste squeezer?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.4%.
When does demand for toothpaste squeezer peak?
Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the toothpaste squeezer niche?
Listings span £2.93–£9.10; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.