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Toothpaste Squeezer

Fail

Prices span $2.93–$9.10, mostly outside the sweet spot, so Toothpaste Squeezer is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£130K/yr255K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
63%top-5 click share · 17 brands · 25 sellers

Flapen Score

Toothpaste Squeezer against its category

The dotted line is the Health & Personal Care average. Past it, Toothpaste Squeezer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpaste Squeezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothpaste Squeezer 255K times last year and spent an estimated £130K. The top 5 brands take 70% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
9.8%
Market size, estimated
£130Ka year
Peak month
February1.7× the quietest month
Top search term
toothpaste squeezer109K searches a year

02 · Price

A sale here is worth £5.18.

Listings sell for £5.18 on average, from £2.93 to £9.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.18 that is £5K to £6K a year per listing.

Average price
£5.18under the $15 to $100 sweet spot
Price range
£2.93–£9.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #31 within Medical Supplies & Equipment. It carries 1,413 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#31in Medical Supplies & Equipment
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,413per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Toothpaste Squeezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • UDQYQ33%
  • UPCIRCLE18%
  • Alyvisun8%
  • YKL6%
  • Rotupap5%
  • Euthymol4%

Demand

Toothpaste Squeezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Toothpaste Squeezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothpaste squeezer109K/yr
  • tube squeezer86K/yr
  • tube squeezer key14K/yr
  • toothpaste tube squeezer8K/yr
  • metal tube squeezer5K/yr
  • toothpaste squeezer uk6K/yr
  • tube squeezer tool6K/yr
  • tube squeezers5K/yr
  • toothpaste tube squeezer uk3K/yr
  • tube key squeezer4K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpaste Squeezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.12

won't close on the tube so I would say it is rubbish

It doesnt do the job

Doesnt work

Size-Overall10%−0.06

Too short

Not fit for purpose

This is quite large

Durability8%−0.07

Broke instantly

Broke immediately on first use

Broken

Oral Hygiene7%

I hate how annoying toothpaste tubes are even when half full

they a bit hard to turn while holdingbtge toothbrush in one hand

Doesnt work on plastic toothpaste tubes

Strength6%−0.05

not strong enough

Flimsy

Very flimsy

Love

Ease Of Use22%+1.42

Easy to use

It is easy to function and use

Easy to recommend

Quality-Overall19%+1.28

Excellent product

Great units

Seems well made

Value For Money9%+0.41

Good for the price

Excellent value for money

Excellent value for money

Advertised Vs Actual Product9%+0.68

It seems to work as stated

As described

just what i needed

Oral Hygiene8%

Useful for many different things such as toothpaste and creams

Great for squeezing the very last bits out from tubes of cream and toothpaste

Great little toothpaste squeezer

Return

0.4% Return rate 24% Fixable by listing

Functionality-Overall37%▄█▅▇▅▅

won't close on the tube so I would say it is rubbish

It doesnt do the job

Doesnt work

Size-Overall22%█▄▄▃▄▃

Too short

Not fit for purpose

This is quite large

Compatibility-Overall10%▁▂▅▃▃█
Quality-Overall5%▁▂▁█▁▇

Not the best

Poor quality

Absolutely rubbish

Grip4%█▇▁▁▇▁

didn't grip the tube

doesn't grip so falls off

however it does slip off

FAQ

Common Toothpaste Squeezer questions

Answered from the same tracked data.