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Toothbrush Covers

Fail

Prices span $2.12–$7.58, mostly outside the sweet spot, so Toothbrush Covers is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£198K/yr386K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
66%top-5 click share · 13 brands · 27 sellers

Flapen Score

Toothbrush Covers against its category

The dotted line is the Health & Personal Care average. Past it, Toothbrush Covers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothbrush Covers 386K times last year and spent an estimated £198K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
14.2%
Market size, estimated
£198Ka year
Peak month
May1.2× the quietest month
Top search term
toothbrush covers207K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £2.12 to £7.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £3.61 that is £7K to £9K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£2.12–£7.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #68 within Dental Care. It carries 4,004 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#68in Dental Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,004per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Toothbrush Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • CCLKHY28%
  • Mspan25%
  • Admygo10%
  • Dental Aesthetics9%
  • RAM ONLINE8%
  • rietegio5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Toothbrush Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toothbrush Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush covers207K/yr
  • toothbrush cover53K/yr
  • toothbrush head cover37K/yr
  • tooth brush cover head21K/yr
  • toothbrush covers head cap16K/yr
  • toothbrush cap10K/yr
  • tooth brush cover10K/yr
  • toothbrush with cover9K/yr
  • toothbrush head covers7K/yr
  • tooth brush covers5K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.08

very brittle

Very flimsy

Bit flimsy

Quality-Overall15%−0.01

They are cheap

Rubbish

Very poor quality

Value For Money12%−0.01

Waste of money

Expensive

Not worth the money

Durability12%−0.04

BREAK EASILY

Mine broke

only last a couple of months before are cracked

Ease Of Use7%−0.05

They dont open easily enough

This makes them both fiddly to open

We find it difficult to remove

Love

Value For Money15%−0.01

Good value for money

Good deal

Value for money

Advertised Vs Actual Product13%+1.38

just what I needed

Does the job

As described

Quality-Overall12%−0.01

Good quality holder

No complaints

Good quality

Color11%+1.28

Great colours

Lovely colours

Workk perfectly great range of colours

Size-Overall10%+1.19

They fit the brush head perfectly

Good fit

Easy to fit

Return

0.1% Return rate 57% Fixable by listing

Size-Overall43%█▁▂▆▅▅

These things are bloody enormous

could be a tiny

Quality-Overall18%▃█▃▄▄▂

They are cheap

Rubbish

Very poor quality

Advertised Vs Actual Product7%▁█▆▁▁▄
Functionality-Overall7%▁█▆▁▁▄
Strength4%▁▁▁▇█▁

very brittle

Very flimsy

Bit flimsy

FAQ

Common Toothbrush Covers questions

Answered from the same tracked data.