Toothbrush Covers
FailPrices span $2.12–$7.58, mostly outside the sweet spot, so Toothbrush Covers is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £198K/yr386K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 27 sellers
Flapen Score
Toothbrush Covers against its category
The dotted line is the Health & Personal Care average. Past it, Toothbrush Covers is stronger. Inside it, weaker.
Market
The Toothbrush Covers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toothbrush Covers 386K times last year and spent an estimated £198K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £198Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- toothbrush covers207K searches a year
02 · Price
A sale here is worth £3.61.
Listings sell for £3.61 on average, from £2.12 to £7.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £3.61 that is £7K to £9K a year per listing.
- Average price
- £3.61under the $15 to $100 sweet spot
- Price range
- £2.12–£7.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #68 within Dental Care. It carries 4,004 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #68in Dental Care
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,004per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Toothbrush Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CCLKHY 5 Pcs Portable Toothbrush Head Covers Toothbrush Protective Case Toothbrush Caps Toothbrush Protector Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 1,263
- Age
- 4y ago

Mspan Electric Toothbrush Head Cover: Sonic Toothbrush Cap Travel Protector Plastic Brush Pod Protection Clip Case Value Pack
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 22,771
- Age
- 5y ago

5 Pcs Protective Toothbrush Covers Portable Toothbrush Head Cover Head Cap Plastic Toothbrush Cap for Home Travel Camping Outdoor Camping Hiking Business Trip
- Price
- £2.50
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

Ram 5 Pieces Toothbrush Head Covers Toothbrush Protective Case Holder Caps for Travel Outdoor Camping Hiking Holiday Tooth Brush Cover
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 1y ago

Mspan Toothbrush Head Cover Cap: Toothbrush Protector Brush Pod Case Protective Plastic Clip Bathroom Cool Stuff for Household Travel
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 22,771
- Age
- 5y ago
Trending
90-day click momentum
5 Pcs Protective Toothbrush Covers Portable Toothbrush Head Cover Head Cap Plastic Toothbrush Cap for Home Travel Camping Outdoor Camping Hiking Business Trip
- Price
- £2.50
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

kofihety 4 Pack Portable Toothbrush Cases Biodegradable Straw Material Dustproof Travel Holders
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

6-Pack Toothbrush Head Covers Dustproof Protective Caps for Electric Toothbrush Heads Transparent Travel Cap for Home Camping and Hiking Multi-Color Set for Adults Electric Toothbrush Head Covers
- Price
- £3.28
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 7mo ago

Ram 5 Pieces Toothbrush Head Covers Toothbrush Protective Case Holder Caps for Travel Outdoor Camping Hiking Holiday Tooth Brush Cover
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
5 Pcs Protective Toothbrush Covers Portable Toothbrush Head Cover Head Cap Plastic Toothbrush Cap for Home Travel Camping Outdoor Camping Hiking Business Trip
- Price
- £2.50
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

kofihety 4 Pack Portable Toothbrush Cases Biodegradable Straw Material Dustproof Travel Holders
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

6-Pack Toothbrush Head Covers Dustproof Protective Caps for Electric Toothbrush Heads Transparent Travel Cap for Home Camping and Hiking Multi-Color Set for Adults Electric Toothbrush Head Covers
- Price
- £3.28
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 7mo ago

Ram 5 Pieces Toothbrush Head Covers Toothbrush Protective Case Holder Caps for Travel Outdoor Camping Hiking Holiday Tooth Brush Cover
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- CCLKHY28%
- Mspan25%
- Admygo10%
- Dental Aesthetics9%
- RAM ONLINE8%
- rietegio5%
- Open — no brand owns it (7 brands, 15%)
Demand
Toothbrush Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toothbrush Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothbrush covers207K/yr
- toothbrush cover53K/yr
- toothbrush head cover37K/yr
- tooth brush cover head21K/yr
- toothbrush covers head cap16K/yr
- toothbrush cap10K/yr
- tooth brush cover10K/yr
- toothbrush with cover9K/yr
- toothbrush head covers7K/yr
- tooth brush covers5K/yr
Reviews and returns
What reviews say buyers love and hate about Toothbrush Covers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very brittle
Very flimsy
Bit flimsy
They are cheap
Rubbish
Very poor quality
Waste of money
Expensive
Not worth the money
BREAK EASILY
Mine broke
only last a couple of months before are cracked
They dont open easily enough
This makes them both fiddly to open
We find it difficult to remove
Love
Good value for money
Good deal
Value for money
just what I needed
Does the job
As described
Good quality holder
No complaints
Good quality
Great colours
Lovely colours
Workk perfectly great range of colours
They fit the brush head perfectly
Good fit
Easy to fit
Return
0.1% Return rate 57% Fixable by listing
These things are bloody enormous
could be a tiny
They are cheap
Rubbish
Very poor quality
very brittle
Very flimsy
Bit flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothbrush Covers questions
Answered from the same tracked data.









