Is toothbrush covers profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (44/100).

How competitive is the toothbrush covers niche?

13 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in toothbrush covers?

Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for toothbrush covers peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the toothbrush covers niche?

Listings span £2.12–£7.58; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 4,004 reviews — the moat a new listing must climb.

toothbrush covers

Skip it

Prices mostly outside the sweet spot ($2.12–$7.58) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£198K

£198K/yr · 386K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,004.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.61

avg listing price — sweet spot $15–$100

Price range

Bad£2.12–£7.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, toothbrush covers is a £198K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toothbrush covers market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £181K–£217K; units × avg price
Conversion rate: 14.2%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.6%
Avg brand age: 26 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

CCLKHY28%
Mspan25%
Admygo10%
Dental Aesthetics9%
RAM ONLINE8%
rietegio5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top toothbrush covers search terms

toothbrush covers207K/yr +0.8%11.3% conv.
toothbrush cover53K/yr +1.9%10.1% conv.
toothbrush head cover37K/yr -2.3%8.7% conv.
tooth brush cover head21K/yr -15.2%10.2% conv.
toothbrush covers head cap16K/yr -2.1%9.8% conv.
toothbrush cap10K/yr +10.3%10.6% conv.
tooth brush cover10K/yr -13.1%8.5% conv.
toothbrush with cover9K/yr +10.6%2.7% conv.
toothbrush head covers7K/yr -5.8%7.8% conv.
tooth brush covers5K/yr +13.4%9.5% conv.

All search terms

Top toothbrush covers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CCLKHY 5 Pcs Portable Toothbrush Head Covers Toothbrush Protective Case Toothbrush Caps Toothbrush Protector Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip

CCLKHY£2.584.3★1,263 rev

Mspan Electric Toothbrush Head Cover: Sonic Toothbrush Cap Travel Protector Plastic Brush Pod Protection Clip Case Value Pack

Mspan£4.234.6★22,771 rev

5 Pcs Protective Toothbrush Covers Portable Toothbrush Head Cover Head Cap Plastic Toothbrush Cap for Home Travel Camping Outdoor Camping Hiking Business Trip

Admygo£2.504.8★9 rev

Ram 5 Pieces Toothbrush Head Covers Toothbrush Protective Case Holder Caps for Travel Outdoor Camping Hiking Holiday Tooth Brush Cover

RAM ONLINE£2.124.1★67 rev

Mspan Toothbrush Head Cover Cap: Toothbrush Protector Brush Pod Case Protective Plastic Clip Bathroom Cool Stuff for Household Travel

Mspan£4.234.6★22,771 rev

Newest

by launch date

5 Pcs Protective Toothbrush Covers Portable Toothbrush Head Cover Head Cap Plastic Toothbrush Cap for Home Travel Camping Outdoor Camping Hiking Business Trip

Admygo£2.509 rev

3mo ago

2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business

Admygo£2.498 rev

3mo ago

kofihety 4 Pack Portable Toothbrush Cases Biodegradable Straw Material Dustproof Travel Holders

kofihety£3.361 rev

6mo ago

6-Pack Toothbrush Head Covers Dustproof Protective Caps for Electric Toothbrush Heads Transparent Travel Cap for Home Camping and Hiking Multi-Color Set for Adults Electric Toothbrush Head Covers

Wtirey£3.287 rev

7mo ago

Ram 5 Pieces Toothbrush Head Covers Toothbrush Protective Case Holder Caps for Travel Outdoor Camping Hiking Holiday Tooth Brush Cover

RAM ONLINE£2.1267 rev

1y ago

What buyers say about toothbrush covers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good value for money”

Advertised Vs Actual Product13%

“just what I needed”

Quality-Overall12%

“Good quality holder”

Color11%

“Great colours”

Size-Overall10%

“They fit the brush head perfectly”

Ease Of Use8%

“Easy to use”

Ease Of Cleaning7%

“Keeping brushes clean”

Oral Hygiene6%

“Keeps tooth head clean”

Strength5%

“Sturdy”

Portability2%

“Very good for travel”

What buyers complain about

Strength15%

“very brittle”

Quality-Overall15%

“They are cheap”

Value For Money12%

“Waste of money”

Durability12%

“BREAK EASILY”

Ease Of Use7%

“They dont open easily enough”

Size-Overall5%

“These things are bloody enormous”

Product Condition4%

“Came Opened and looked used”

Design-Overall4%

“Might have a design weakness”

Compatibility-Overall4%

“THESE ARE NOT COMPATIBLE WITH IO”

Grip2%

“grip could be stronger”

Top return reasons

Size-Overall43%

Quality-Overall18%

Advertised Vs Actual Product7%

Functionality-Overall7%

Strength4%

Defective Material/Parts3%

Color2%

Value For Money2%

Weight Heavy2%

Material Quality2%

Common questions

Is toothbrush covers profitable to sell on Amazon United Kingdom?: The niche generates £198K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (44/100).
How competitive is the toothbrush covers niche?: 13 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in toothbrush covers?: Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for toothbrush covers peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the toothbrush covers niche?: Listings span £2.12–£7.58; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 4,004 reviews — the moat a new listing must climb.