Toothbrush Case
FailPrices span $2.46–$8.64, mostly outside the sweet spot, so Toothbrush Case is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £121K/yr288K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 19 sellers
Flapen Score
Toothbrush Case against its category
The dotted line is the Health & Personal Care average. Past it, Toothbrush Case is stronger. Inside it, weaker.
Market
The Toothbrush Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toothbrush Case 288K times last year and spent an estimated £121K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £121Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- toothbrush case97K searches a year
02 · Price
A sale here is worth £4.09.
Listings sell for £4.09 on average, from £2.46 to £8.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.09 that is £4K to £5K a year per listing.
- Average price
- £4.09under the $15 to $100 sweet spot
- Price range
- £2.46–£8.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #58 within Dental Care. It carries 1,065 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #58in Dental Care
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,065per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Toothbrush Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dental Aesthetics 2 x Toothbrush Case Travel Cover ~ 1 Pink & 1 Blue
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 2,546
- Age
- 11y ago

CCLKHY 2 Pcs Toothbrush Case Toothbrush Travel Case Cover Portable Toothbrush Storage Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 2,376
- Age
- 4y ago

Dental Aesthetics 4 x Toothbrush Case Travel Cover ~ Plastic Holder Store Clean Brushes on Holidays (Pink Blue Green & Orange)
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,800
- Age
- 12y ago

Dental Aesthetics Eco Wheat Straw Toothbrush Travel Case x 1 (Green)
- Price
- £2.46
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 3y ago

COMNICO Travel Toothbrush Cup Case Portable PP Seal Tooth Brush Holders Cover Multi-Function Toothpaste Storage Container Cup for Home School Camping Business Trip Bathroom
- Price
- £5.91
- Rating
- 3.7/5
- Reviews
- 235
- Age
- 2y ago
Trending
90-day click momentum
2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

Oralphi Aluminum Toothbrush Travel Case Toothbrush Cover Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-Black
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 1,785
- Age
- 1y ago

Dental Aesthetics Eco Wheat Straw Toothbrush Case x 2 (Green & White)
- Price
- £2.65
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 3y ago

CCLKHY 2 Pcs Toothbrush Case Toothbrush Travel Case Cover Portable Toothbrush Storage Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip
- Price
- £2.57
- Rating
- 4.2/5
- Reviews
- 838
- Age
- 4y ago

seplouis Electric Toothbrush Travel Case for Oral B & Philips SonicareBlack
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 1,900
- Age
- 4y ago
Newest
by launch date
2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

Classicseali 2 Pack Toothbrush Travel Holder Travel Toothbrush Holder Portable Plastic Toothbrushes Travels Holders with Secure Seal 7.9 x 1.8 x 1.1 inches Gray & Blue
- Price
- £5.39
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Oralphi Aluminum Toothbrush Travel Case Toothbrush Cover Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-Black
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 1,785
- Age
- 1y ago

Travel Toothbrush Case Toothbrush Travel Holder for Manual Toothbrushes 2PC
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

Oralphi Aluminum Toothbrush Case Travel Cover Portable Travel Toothbrush Cover Durable Toothbrush Holder Manual Toothbrush Protector for Holidays Camping Business Trip (1 Pack)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 1,785
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- Dental Aesthetics50%
- CCLKHY22%
- COMNICO6%
- Oralphi5%
- Admygo4%
- Classicseali3%
- Open — no brand owns it (5 brands, 10%)
Demand
Toothbrush Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Toothbrush Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothbrush case97K/yr
- toothbrush travel case45K/yr
- travel toothbrush holder35K/yr
- toothbrush holder travel33K/yr
- toothbrush case travel15K/yr
- travel toothbrush case14K/yr
- tooth brush case8K/yr
- tooth brush travel cases3K/yr
- toothbrush travel holder8K/yr
- toothbrush holders travel5K/yr
Reviews and returns
What reviews say buyers love and hate about Toothbrush Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too big
could be a tiny
Case is short
Reasonable, a bit light and flimsy,
the case is quite flimsy
Brittle
Cheap and that is what it was
Very poor quality
Rubbish
They dont open easily enough
This makes them both fiddly to open
We find it difficult to remove
Has bad odour
It had an awful smell too
Fine for a while then starts to smell and do mouldy
Love
Worth the money spent
Good deal
Good value for money
Good Product
Excellent for travel and good quality
Good quality holder
Does the job well
Ok for the job
As expected
Easy to use
Quite handy
Easy to open
They fit the brush head perfectly
Perfect fit
fits a normal sized toothbrush
Return
0.3% Return rate 64% Fixable by listing
Far too big
could be a tiny
Case is short
Cheap and that is what it was
Very poor quality
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothbrush Case questions
Answered from the same tracked data.









