toothbrush case
Skip itPrices mostly outside the sweet spot ($2.46–$8.64) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,064.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£121K£121K/yr · 288K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.09avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toothbrush case is a £121K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toothbrush case market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £102K–£123K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.6%
- Avg brand age
- 25 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- Dental Aesthetics50%
- CCLKHY22%
- COMNICO6%
- Oralphi5%
- Admygo4%
- Classicseali3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top toothbrush case search terms
- toothbrush case97K/yr
- toothbrush travel case45K/yr
- travel toothbrush holder35K/yr
- toothbrush holder travel33K/yr
- toothbrush case travel15K/yr
- travel toothbrush case14K/yr
- tooth brush case8K/yr
- tooth brush travel cases3K/yr
- toothbrush travel holder8K/yr
- toothbrush holders travel5K/yr
Top toothbrush case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dental Aesthetics 2 x Toothbrush Case Travel Cover ~ 1 Pink & 1 Blue
Dental Aesthetics£2.544.6★2,546 rev
CCLKHY 2 Pcs Toothbrush Case Toothbrush Travel Case Cover Portable Toothbrush Storage Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip
CCLKHY£3.414.6★2,376 rev
Dental Aesthetics 4 x Toothbrush Case Travel Cover ~ Plastic Holder Store Clean Brushes on Holidays (Pink Blue Green & Orange)
Dental Aesthetics£3.334.6★3,800 rev
Dental Aesthetics Eco Wheat Straw Toothbrush Travel Case x 1 (Green)
Dental Aesthetics£2.464.5★232 rev
COMNICO Travel Toothbrush Cup Case Portable PP Seal Tooth Brush Holders Cover Multi-Function Toothpaste Storage Container Cup for Home School Camping Business Trip Bathroom
COMNICO£5.913.7★235 rev
Newest
by launch date
2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
Admygo£2.498 rev
Classicseali 2 Pack Toothbrush Travel Holder Travel Toothbrush Holder Portable Plastic Toothbrushes Travels Holders with Secure Seal 7.9 x 1.8 x 1.1 inches Gray & Blue
Classicseali£5.3931 rev
Oralphi Aluminum Toothbrush Travel Case Toothbrush Cover Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-Black
Oralphi£8.641,785 rev
Travel Toothbrush Case Toothbrush Travel Holder for Manual Toothbrushes 2PC
Aernajialin£4.3020 rev
Oralphi Aluminum Toothbrush Case Travel Cover Portable Travel Toothbrush Cover Durable Toothbrush Holder Manual Toothbrush Protector for Holidays Camping Business Trip (1 Pack)
Oralphi£8.441,785 rev
Trending
90-day click momentum2pcs Travel Toothbrush Case Toothbrush Cover for Travel with Drain Hole Matte Blue Pink Toothbrush Case Storage Box for Travel Camping School Business
Admygo£2.494.7★
Oralphi Aluminum Toothbrush Travel Case Toothbrush Cover Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-Black
Oralphi£8.644.5★
Dental Aesthetics Eco Wheat Straw Toothbrush Case x 2 (Green & White)
Dental Aesthetics£2.654.5★
CCLKHY 2 Pcs Toothbrush Case Toothbrush Travel Case Cover Portable Toothbrush Storage Case Sutiable for Home Travel Outdoor Camping Hiking Business Trip
CCLKHY£2.574.2★
seplouis Electric Toothbrush Travel Case for Oral B & Philips SonicareBlack
seplouis£4.994.4★
What buyers say about toothbrush case
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money spent”
“Good Product”
“Does the job well”
“Easy to use”
“They fit the brush head perfectly”
“This item is convenient, practical, and perfectly sized for a toiletries bag and for travel purposes”
“keep it clean”
“Lovely colours”
“It's suitable for Oral B toothbrush”
“Product is sturdy”
What buyers complain about
“Far too big”
“Reasonable, a bit light and flimsy,”
“Cheap and that is what it was”
“They dont open easily enough”
“Has bad odour”
“Looks and feels like cheap plastic”
“Despite the misleading photo”
“Waste of money”
“Not wide enough to take normal toothpaste tubes”
“Hard to work”
Top return reasons
Common questions
- Is toothbrush case profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the toothbrush case niche?
- 11 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in toothbrush case?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.3%.
- When does demand for toothbrush case peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the toothbrush case niche?
- Listings span £2.46–£8.64; the average listing price is £4.09 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.