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Toothbrush Case

Fail

Prices span $2.46–$8.64, mostly outside the sweet spot, so Toothbrush Case is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£121K/yr288K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 19 sellers

Flapen Score

Toothbrush Case against its category

The dotted line is the Health & Personal Care average. Past it, Toothbrush Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothbrush Case 288K times last year and spent an estimated £121K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
10.3%
Market size, estimated
£121Ka year
Peak month
August1.5× the quietest month
Top search term
toothbrush case97K searches a year

02 · Price

A sale here is worth £4.09.

Listings sell for £4.09 on average, from £2.46 to £8.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.09 that is £4K to £5K a year per listing.

Average price
£4.09under the $15 to $100 sweet spot
Price range
£2.46–£8.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #58 within Dental Care. It carries 1,065 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#58in Dental Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,065per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Toothbrush Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

  • Dental Aesthetics50%
  • CCLKHY22%
  • COMNICO6%
  • Oralphi5%
  • Admygo4%
  • Classicseali3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Toothbrush Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Toothbrush Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush case97K/yr
  • toothbrush travel case45K/yr
  • travel toothbrush holder35K/yr
  • toothbrush holder travel33K/yr
  • toothbrush case travel15K/yr
  • travel toothbrush case14K/yr
  • tooth brush case8K/yr
  • tooth brush travel cases3K/yr
  • toothbrush travel holder8K/yr
  • toothbrush holders travel5K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.09

Far too big

could be a tiny

Case is short

Strength14%−0.08

Reasonable, a bit light and flimsy,

the case is quite flimsy

Brittle

Quality-Overall13%

Cheap and that is what it was

Very poor quality

Rubbish

Ease Of Use7%−0.04

They dont open easily enough

This makes them both fiddly to open

We find it difficult to remove

Smell6%−0.04

Has bad odour

It had an awful smell too

Fine for a while then starts to smell and do mouldy

Love

Value For Money16%+0.79

Worth the money spent

Good deal

Good value for money

Quality-Overall13%

Good Product

Excellent for travel and good quality

Good quality holder

Advertised Vs Actual Product12%+0.56

Does the job well

Ok for the job

As expected

Ease Of Use9%−0.04

Easy to use

Quite handy

Easy to open

Size-Overall9%−0.09

They fit the brush head perfectly

Perfect fit

fits a normal sized toothbrush

Return

0.3% Return rate 64% Fixable by listing

Size-Overall58%▇█▅▅▆▅

Far too big

could be a tiny

Case is short

Quality-Overall17%▃▆▆█▇▄

Cheap and that is what it was

Very poor quality

Rubbish

Compatibility-Overall6%▁▁▃▁▁█
Defective Material/Parts3%▇▁▁▁▁█
Color2%▁▁▁█▁▁

FAQ

Common Toothbrush Case questions

Answered from the same tracked data.