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Toothache Pain Relief for Adult

Fail

The top 5 brands take 100% of clicks, so Toothache Pain Relief for Adult is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£525K/yr579K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
97%top-5 click share · 4 brands · 30 sellers

Flapen Score

Toothache Pain Relief for Adult against its category

The dotted line is the Health & Personal Care average. Past it, Toothache Pain Relief for Adult is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothache Pain Relief for Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothache Pain Relief for Adult 579K times last year and spent an estimated £525K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.0% of searches ended in a purchase last week.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
20.0%
Market size, estimated
£525Ka year
Peak month
February2.1× the quietest month
Top search term
orajel extra strength dental gel110K searches a year

02 · Price

A sale here is worth £4.54.

Listings sell for £4.54 on average, from £3.36 to £6.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £4.54 that is £36K to £45K a year per listing.

Average price
£4.54under the $15 to $100 sweet spot
Price range
£3.36–£6.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£36K–£45K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #97 within Dental Care. It carries 5,040 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#97in Dental Care
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,040per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Toothache Pain Relief for Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£105K£210K£315K£420K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Orajel86%
  • Dentogen6%
  • HIVETZ5%
  • NPOW3%

Demand

Toothache Pain Relief for Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Toothache Pain Relief for Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orajel extra strength dental gel110K/yr
  • orajel87K/yr
  • toothache relief extra strong63K/yr
  • orajel extra strength44K/yr
  • toothache relief29K/yr
  • tooth pain relief33K/yr
  • oragel32K/yr
  • toothache25K/yr
  • tooth ache relief adult extra strong27K/yr
  • oral gel18K/yr

Reviews and returns

What reviews say buyers love and hate about Toothache Pain Relief for Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+0.13

Very strong taste a bit unpleasant

It tastes disgusting

Horrible taste

Pain Relief-Overall16%−0.11

hurts a little

minimal pain relief

caused so much pain

Functionality-Overall11%−0.15

Didn't work for me

Does not work at all

They do not work

Tooth Sensitivity8%+1.74

Didn't do much to help numb the toothache

Did not ease tooth pain

tooth for a couple of minutes that's all then the pain comes back

Oral Hygiene7%+0.25

DO NOT USE FOR DENTAL PAIN

Doesn't help with toothache

can't get to a dentist

Love

Tooth Sensitivity27%+1.74

it calmed my gum down around the tooth it handy to have in for emergencies

the sensitivity in my teeth has definitely improved

This is amazing at soothing toothache

Quality-Overall11%+0.73

Great product very pleased with purchase

Excellent product

good quality

Oral Hygiene10%+0.25

Very Handy dental care to have

Great for rubbing on the gum to relieve toothache

provides a natural option for oral care

Advertised Vs Actual Product10%

Exactly as described

Does exactly as advertised

Works as it should

Efficiency8%+0.76

Very effective

Works well for a couple of hours

Works well

Return

0.1% Return rate 22% Fixable by listing

Functionality-Overall23%▆█▇▆█▁

Didn't work for me

Does not work at all

They do not work

Tooth Sensitivity18%▇▁█▅▁▇

Didn't do much to help numb the toothache

Did not ease tooth pain

tooth for a couple of minutes that's all then the pain comes back

Size-Overall13%█▁▄▁▁▅
Compatibility-Overall8%▁▁▁█▁▁
Advertised Vs Actual Product6%▁▁▁▃█▁

Didnt read the info properly

The description on here is misleading

Why is the info on the bottle matching it??!. And how can a product come without any packaging of its own. A bit dodgy

FAQ

Common Toothache Pain Relief for Adult questions

Answered from the same tracked data.