toothache pain relief for adult
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£525K£525K/yr · 579K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,039.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.36–£6.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toothache pain relief for adult is a £525K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toothache pain relief for adult market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £363K–£454K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.8%
- Avg brand age
- 56 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Orajel86%
- Dentogen6%
- HIVETZ5%
- NPOW3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×
Top toothache pain relief for adult search terms
- orajel extra strength dental gel110K/yr
- orajel87K/yr
- toothache relief extra strong63K/yr
- orajel extra strength44K/yr
- toothache relief29K/yr
- tooth pain relief33K/yr
- oragel32K/yr
- toothache25K/yr
- tooth ache relief adult extra strong27K/yr
- oral gel18K/yr
Top toothache pain relief for adult products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
Orajel£3.364.6★14,398 rev
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
Orajel£3.414.6★5,595 rev
Orajel Toothpaste for Targeted Sensitivity Relief Protective Oral Gel Shield Formula Enamel Strengthening Tooth Pain Relief 75ml
Orajel£3.704.5★1,096 rev
Dentogen Fast Toothache Pain Relief - Sugar Free Clove Oil Gel 10g
Dentogen£6.384.3★6,551 rev
2pcs Toothache Relieving Spray Herbal Oralcare Spray Toothache Pain Relief Dental Pain Relief Spray Toothache Pain Relief for Adult Instant Teeth Treatment Relief Strong Pain Relief for Toothache
HIVETZ£6.053.9★511 rev
Newest
by launch date2pcs Toothache Relieving Spray Herbal Oralcare Spray Toothache Pain Relief Dental Pain Relief Spray Toothache Pain Relief for Adult Instant Teeth Treatment Relief Strong Pain Relief for Toothache
HIVETZ£6.05511 rev
Orajel Toothpaste for Targeted Sensitivity Relief Protective Oral Gel Shield Formula Enamel Strengthening Tooth Pain Relief 75ml
Orajel£3.701,096 rev
NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml
NPOW£4.322,087 rev
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
Orajel£3.415,595 rev
Dentogen Fast Toothache Pain Relief - Sugar Free Clove Oil Gel 10g
Dentogen£6.386,551 rev
Trending
90-day click momentumDentogen Fast Toothache Pain Relief - Sugar Free Clove Oil Gel 10g
Dentogen£6.384.3★
Orajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
Orajel£3.364.6★
2pcs Toothache Relieving Spray Herbal Oralcare Spray Toothache Pain Relief Dental Pain Relief Spray Toothache Pain Relief for Adult Instant Teeth Treatment Relief Strong Pain Relief for Toothache
HIVETZ£6.053.9★
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
Orajel£3.414.6★
Orajel Toothpaste for Targeted Sensitivity Relief Protective Oral Gel Shield Formula Enamel Strengthening Tooth Pain Relief 75ml
Orajel£3.704.5★
What buyers say about toothache pain relief for adult
What buyers praise and complain about, mined from review topics.What buyers love
“it calmed my gum down around the tooth it handy to have in for emergencies”
“Great product very pleased with purchase”
“Very Handy dental care to have”
“Exactly as described”
“Very effective”
“Excellent value for money”
“Easy to use”
“It taste just like what the dentist gives you”
“Strong stuff”
“Saved my life after tooth removal”
What buyers complain about
“Very strong taste a bit unpleasant”
“hurts a little”
“Didn't work for me”
“Didn't do much to help numb the toothache”
“DO NOT USE FOR DENTAL PAIN”
“More expensive than I can buy in the shop”
“Please make the instructions readable and complete”
“Utter rubbish”
“Didnt read the info properly”
“It doesn't smell or taste like pure clove oil”
Top return reasons
Common questions
- Is toothache pain relief for adult profitable to sell on Amazon United Kingdom?
- The niche generates £525K/yr across 6 tracked products. 90-day search growth is -33.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the toothache pain relief for adult niche?
- 4 brands and 30 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toothache pain relief for adult?
- Top complaints mined from reviews: Taste-Overall, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.
- When does demand for toothache pain relief for adult peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.1× the quietest.
- What does it cost to enter the toothache pain relief for adult niche?
- Listings span £3.36–£6.38; the average listing price is £4.54 (sweet spot $15–$100). The average incumbent carries 5,040 reviews — the moat a new listing must climb.