Is tooth filling repair kit profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the tooth filling repair kit niche?

13 brands and 58 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in tooth filling repair kit?

Top complaints mined from reviews: Functionality-Overall, Durability, Value For Money. The return rate is 0.5%.

When does demand for tooth filling repair kit peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the tooth filling repair kit niche?

Listings span £3.87–£77.44; the average listing price is £14.90 (sweet spot $15–$100). The average incumbent carries 3,435 reviews — the moat a new listing must climb.

tooth filling repair kit

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Price range

Great£3.87–£77.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.1M

£1.1M/yr · 960K searches

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.90

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,435.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, tooth filling repair kit is a £1.1M/yr Amazon United Kingdom market (960K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tooth filling repair kit market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £1.5M–£1.9M; units × avg price
Conversion rate: 7.4%
Avg BSR: #177
Page quality: 0%
Prime: 83%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

DenTek51%
LIFE20%
AINxtolm6%
Latus4%
Dentemp3%
Magickal Hues3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top tooth filling repair kit search terms

tooth filling repair kit222K/yr +7.1%8.2% conv.
temporary tooth filling230K/yr -12.9%14.4% conv.
tooth repair kit67K/yr -13.7%8.1% conv.
dental cement60K/yr -45.4%5.1% conv.
tooth filling31K/yr +27.6%5.7% conv.
dentek36K/yr -6.5%8.2% conv.
tooth filler37K/yr -5.3%9.4% conv.
tooth repair kit permanent34K/yr -16.7%4.7% conv.
tooth filling kit permanent26K/yr -18.3%4.3% conv.
temporary tooth22K/yr +1.8%2.1% conv.

All search terms

Top tooth filling repair kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DenTek Temparin Max Home Temporary Dental Repair Kit 12+ Repairs

DenTek£3.873.9★20,293 rev

Life Healthcare Temporary Tooth Filling Kit No Mixing 10 Ready-to-Use Fillings for Lost or Broken Fillings Dental Emergency Repair Made in the UK

LIFE£8.813.5★3,452 rev

DenTek Temparin Max Home Temporary Dental Repair Kit 24+ Repairs

DenTek£6.114.0★11,646 rev

DenTek First Aid Kit Home Temporary Dental Repair Kit

DenTek£7.013.9★11,799 rev

Temporary Tooth Filling Tooth Filling Repair Kit Tooth Repair Beads Missing Tooth Replacement Kit Moldable False Teeth for Fixing Filling Missing Broken Tooth Dental Repair Kit Filling for Fake Teeth

AINxtolm£5.573.7★544 rev

Newest

by launch date

Tooth Filling Repair Kit Emergency Tooth Filling Complete with 4 Applicator Tools to Repair Broken Teeth and Loose Caps at Home 1 Count (Pack of 1)

Vitacrazy£14.834 rev

1mo ago

Temporary Tooth Filling 2PCS Tooth Filling Repair Kit Tooth Repair Beads for Temporary Fixing Filling Missing Broken

QuikSoothe£8.5021 rev

2mo ago

DENTOFILL 2 Dental Restorative Material Permanent Repairs Filling BY MH

Magickal Hues£13.0114 rev

4mo ago

Dentemp Refil-it Tooth-Fil Temporary Tooth Filling Repair Kit Safe Long-Lasting Easy At-Home Dental Repair for Loose Fillings & Crowns Fast-Setting Precise Applicator Included

Dentemp£7.1170 rev

7mo ago

MH - DENTOFILL-1 for Permanent Filling and Repair

Magickal Hues£12.1114 rev

8mo ago

What buyers say about tooth filling repair kit

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene18%

“just as good as what you would get at dentist highly recommend”

Quality-Overall14%

“Excellent product”

Value For Money9%

“affordable price”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“Easy to use”

Size-Overall6%

“The fit is superb and colour matching, spot on”

Durability5%

“is very durable”

Instructions/User Manual/Troubleshooting4%

“There's really clear instructions provided”

Maintenance And Repair4%

“Ideal for a quick fix”

Tooth Brightening4%

“It did a really good job until I can see my dentist on 14 June going on holiday so I was glad for this product definitely recommend it”

What buyers complain about

Functionality-Overall17%

“won't do the job”

Durability11%

“then fell apart”

Value For Money10%

“Waste of money”

Quality-Overall9%

“Poor quality & not reliable product”

Oral Hygiene9%

“nobody can tell this is not my tooth”

Adhesion/Stickiness6%

“Doesn't stick”

Ease Of Use5%

“Difficult to use”

Taste-Overall3%

“the taste is unbearable”

Instructions/User Manual/Troubleshooting3%

“Instructions poor”

Size-Overall3%

“Small”

Top return reasons

Functionality-Overall35%

Adhesion/Stickiness10%

Advertised Vs Actual Product7%

Size-Overall6%

Durability5%

Instructions/User Manual/Troubleshooting5%