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Tongue Scraper

Maybe

Returns run at only 0.1% of orders. But prices span $2.40–$8.40, mostly outside the sweet spot, so Tongue Scraper is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£1.1M/yr1.6M searches / yr
90-day growth
-9.3%search demand this quarter
Competition
69%top-5 click share · 16 brands · 35 sellers

Flapen Score

Tongue Scraper against its category

The dotted line is the Health & Personal Care average. Past it, Tongue Scraper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongue Scraper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tongue Scraper 1.6M times last year and spent an estimated £1.1M. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
17.8%
Market size, estimated
£1.1Ma year
Peak month
August1.4× the quietest month
Top search term
tongue scraper972K searches a year

02 · Price

A sale here is worth £4.01.

Listings sell for £4.01 on average, from £2.40 to £8.40. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £4.01 that is £60K to £80K a year per listing.

Average price
£4.01under the $15 to $100 sweet spot
Price range
£2.40–£8.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
£60K–£80K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 9,976 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#11in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,976per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tongue Scraper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£113K£226K£340K£453K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

35

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • MasterMedi41%
  • Dentaplex10%
  • HOKIN10%
  • OCBA8%
  • Y-Kelin5%
  • MR LION3%

Demand

Tongue Scraper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tongue Scraper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongue scraper972K/yr
  • tongue scrapers for adults292K/yr
  • tongue cleaner119K/yr
  • tongue cleaners73K/yr
  • metal tongue scraper26K/yr
  • tongue cleaner for adults21K/yr
  • stainless steel tongue scraper12K/yr
  • tongue scrapper13K/yr
  • tounge scraper19K/yr
  • tongue scrapers10K/yr

Reviews and returns

What reviews say buyers love and hate about Tongue Scraper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+1.10

Not as good as i expected

absolute rubbish

I'd look elsewhere for better quality

Durability9%−0.11

Not durable

Snapped in half after a few uses

it snapped after one month

Value For Money7%−0.04

Should be much cheaper

Not worth it

Waste of money

Oral Hygiene6%−0.08

Hadnt realised how much was on my tongue

Not great, whilst cleans the tongue, it has gone tarnished and looks pretty disgusting to put in your mouth after only a short period of time too

Tongue scrapper, not

Size-Overall5%−0.05

too narrow

Its smaller

I wouldn't call it wide

Love

Quality-Overall21%+1.10

Amazing quality

Very good product as advertised

Good quality and the case is a nice touch, keeps it clean

Ease Of Use13%+0.92

Easy to Use

It is easy to hold

Easy to hold and use

Advertised Vs Actual Product10%+0.63

As advertised

As described

It does what it says

Oral Hygiene9%−0.08

Better Oral health

Great for oral health

Great oral hygiene

Value For Money8%−0.04

Good value for money

Good value for money

Great deal

Return

0.1% Return rate 24% Fixable by listing

Quality-Overall19%▂▂▂▃▁█

Not as good as i expected

absolute rubbish

I'd look elsewhere for better quality

Size-Overall15%█▇▆▁▇▁

too narrow

Its smaller

I wouldn't call it wide

Functionality-Overall14%▁█▆▁▅▁

Doesnt work dont waste time or money

doesnt work as expected

Material Quality9%▇▆▆█▁▁

Terrible cheap plastic

not great quality of material

Smell5%█▁▁▁▇▁

FAQ

Common Tongue Scraper questions

Answered from the same tracked data.