- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £55K/yr38K searches / yr
- 90-day growth
- +183.3%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 25 sellers
Flapen Score
Tongue Brush against its category
The dotted line is the Health & Personal Care average. Past it, Tongue Brush is stronger. Inside it, weaker.
Market
The Tongue Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tongue Brush 38K times last year and spent an estimated £55K. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +183.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +183.3%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £55Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- tongue gel13K searches a year
02 · Price
A sale here is worth £10.82.
Listings sell for £10.82 on average, from £6.34 to £19.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £10.82 that is £5K to £8K a year per listing.
- Average price
- £10.82under the $15 to $100 sweet spot
- Price range
- £6.34–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Dental Care. It carries 3,721 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Dental Care
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,721per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Tongue Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TUNG The Original Gel Tongue Cleaner Fresh Mint 85 gram
- Price
- £6.34
- Rating
- 4.4/5
- Reviews
- 2,955
- Age
- 17y ago

Tung Brush and Gel Tongue Cleaner Starter Pack
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 12,853
- Age
- 10y ago

BodyAccel Tongue Cleaner Gel with Tongue Brush Fresh Breath Oral Care Kit Tongue Scraper Gel Set for Bad Breath Removal Maintain Oral Health
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 538
- Age
- 1y ago

Tongue Cleaning Kit Tongue Cleaning Gel with Brush Oral Hygiene Tool for Fresh Breath Fresh Mint Tongue Cleaner Gel for Daily Use Reducing Bad Breath & Oral Care
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

Tung Fresh Mint Tongue Cleaner Gel - Pack of 4
- Price
- £19.01
- Rating
- 4.5/5
- Reviews
- 4,808
- Age
- 13y ago
Trending
90-day click momentum
Tongue Cleaning Kit Tongue Cleaning Gel with Brush Oral Hygiene Tool for Fresh Breath Fresh Mint Tongue Cleaner Gel for Daily Use Reducing Bad Breath & Oral Care
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

Pinkform Tongue Paste - New Tongue Cleanser Instantly Lifts-Away Grime - **Tongue Scraper Not Included** - Mint - 75ml - Helps Support Fresher Breath & Improve Oral Hygiene - Made in UK
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 11mo ago

Tung Brush and Gel Tongue Cleaner Starter Pack
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 12,853
- Age
- 10y ago

TUNG The Original Gel Tongue Cleaner Fresh Mint 85 gram
- Price
- £6.34
- Rating
- 4.4/5
- Reviews
- 2,955
- Age
- 17y ago

BodyAccel Tongue Cleaner Gel with Tongue Brush Fresh Breath Oral Care Kit Tongue Scraper Gel Set for Bad Breath Removal Maintain Oral Health
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 538
- Age
- 1y ago
Newest
by launch date
Tongue Cleaning Kit Tongue Cleaning Gel with Brush Oral Hygiene Tool for Fresh Breath Fresh Mint Tongue Cleaner Gel for Daily Use Reducing Bad Breath & Oral Care
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

Pinkform Tongue Paste - New Tongue Cleanser Instantly Lifts-Away Grime - **Tongue Scraper Not Included** - Mint - 75ml - Helps Support Fresher Breath & Improve Oral Hygiene - Made in UK
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 11mo ago

BodyAccel Tongue Cleaner Gel with Tongue Brush Fresh Breath Oral Care Kit Tongue Scraper Gel Set for Bad Breath Removal Maintain Oral Health
- Price
- £11.93
- Rating
- 4.3/5
- Reviews
- 538
- Age
- 1y ago

Tung Brush and Gel Tongue Cleaner Starter Pack
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 12,853
- Age
- 10y ago

Tung Fresh Mint Gel - Pack of 2
- Price
- £10.98
- Rating
- 4.5/5
- Reviews
- 4,808
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Peak Essentials The Original TUNG Brush83%
- BodyAccel9%
- Samkeen6%
- Pinkform2%
Demand
Tongue Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Tongue Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tongue gel13K/yr
- tung gel7K/yr
- tung7K/yr
- bergenfeld tongue cleaning serum4K/yr
- white tongue treatment4K/yr
- tongue cleaner gel3K/yr
Reviews and returns
What reviews say buyers love and hate about Tongue Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dont work
Completely ineffective
Not worth the price
The only downside is the price — I do wish it was a bit cheaper
So not worth it at all
Very misleading and not worth the price as it doesnt come with full tube of the gel
Misleading as the the brush is advertised
Not the best
Obviously will leave a scent if you drink coffee l, for instance,
Love
My mouth is fresh after use
Best tongue toothpaste I have ever used cleans very well leaves my tongue
Tongue cleaner
Leaves your mouth feeling clean
Tongue cleaner
Gets toungue a bit cleaner
Cleans tongue and mouth
Excellent, my tongue is so clean
Works at cleaning
Good quality
Amazing products
Works well
it works perfectly
Return
0.1% Return rate 13% Fixable by listing
Dont work
Completely ineffective
Very misleading and not worth the price as it doesnt come with full tube of the gel
Misleading as the the brush is advertised
Not worth the price
The only downside is the price — I do wish it was a bit cheaper
So not worth it at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tongue Brush questions
Answered from the same tracked data.









