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Tongue Brush

Fail

The top 5 brands take 100% of clicks, so Tongue Brush is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£55K/yr38K searches / yr
90-day growth
+183.3%search demand this quarter
Competition
93%top-5 click share · 4 brands · 25 sellers

Flapen Score

Tongue Brush against its category

The dotted line is the Health & Personal Care average. Past it, Tongue Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongue Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tongue Brush 38K times last year and spent an estimated £55K. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +183.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+183.3%
Conversion, latest week
13.3%
Market size, estimated
£55Ka year
Peak month
May1.7× the quietest month
Top search term
tongue gel13K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £6.34 to £19.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £10.82 that is £5K to £8K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£6.34–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Dental Care. It carries 3,721 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Dental Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,721per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tongue Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Peak Essentials The Original TUNG Brush83%
  • BodyAccel9%
  • Samkeen6%
  • Pinkform2%

Demand

Tongue Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Tongue Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongue gel13K/yr
  • tung gel7K/yr
  • tung7K/yr
  • bergenfeld tongue cleaning serum4K/yr
  • white tongue treatment4K/yr
  • tongue cleaner gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Tongue Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.17

Dont work

Completely ineffective

Value For Money19%−0.09

Not worth the price

The only downside is the price — I do wish it was a bit cheaper

So not worth it at all

Advertised Vs Actual Product17%−0.11

Very misleading and not worth the price as it doesnt come with full tube of the gel

Misleading as the the brush is advertised

Quality-Overall11%+0.02

Not the best

Smell3%+0.16

Obviously will leave a scent if you drink coffee l, for instance,

Love

Oral Hygiene26%+1.12

My mouth is fresh after use

Best tongue toothpaste I have ever used cleans very well leaves my tongue

Tongue cleaner

Ease Of Cleaning13%+0.52

Leaves your mouth feeling clean

Tongue cleaner

Gets toungue a bit cleaner

Cleansing10%+0.99

Cleans tongue and mouth

Excellent, my tongue is so clean

Works at cleaning

Quality-Overall10%+0.02

Good quality

Amazing products

Efficiency8%+0.46

Works well

it works perfectly

Return

0.1% Return rate 13% Fixable by listing

Functionality-Overall50%█▁▁▅▁▆

Dont work

Completely ineffective

Advertised Vs Actual Product13%▁▁▁▁█▁

Very misleading and not worth the price as it doesnt come with full tube of the gel

Misleading as the the brush is advertised

Itch Relief13%▁▁▁█▁▁
Value For Money13%▁▁▁▁▁█

Not worth the price

The only downside is the price — I do wish it was a bit cheaper

So not worth it at all

Leak-Proof6%▁▁█▁▁▁

FAQ

Common Tongue Brush questions

Answered from the same tracked data.