Is tongkat ali profitable to sell on Amazon United Kingdom?

The niche generates £300K/yr across 14 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (49/100).

How competitive is the tongkat ali niche?

12 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in tongkat ali?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.1%.

When does demand for tongkat ali peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tongkat ali niche?

Listings span £7.90–£24.45; the average listing price is £17.60 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.

tongkat ali

Skip it

Soft demand (-20.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.60

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good933.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.90–£24.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£300K

£300K/yr · 289K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, tongkat ali is a £300K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tongkat ali market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £264K–£352K; units × avg price
Conversion rate: 5.9%
Avg BSR: #102
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 8.7%
Avg brand age: 34 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

Generic26%
NUETONHEALTH24%
Natral22%
vegishake9%
SS Sport Supplies5%
NUMAN3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tongkat ali search terms

tongkat ali223K/yr -16.9%5.5% conv.
tongkat ali supplement men32K/yr -29.3%4.5% conv.
tongkat18K/yr -46.6%2.5% conv.
tongat ali6K/yr -1.6%3.3% conv.
akarali tongkat ali2K/yr +5.6%2.5% conv.
tongkat ali supplement4K/yr -48.8%3.9% conv.
tongkat ali turkesterone maca root4K/yr -79.1%0.0% conv.

All search terms

Top tongkat ali products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NuetonHealth Tonka Ali X Premium Malaysian Root Extract for Daily Energy & Wellness Plant-Based Daily Support 60 Vegan Capsules

NUETONHEALTH£12.424.4★31 rev

Double Strength T-Power Supplement 120 Capsules 1000mg for Men Muscle Growth Gym Strength Energy 500mg per Capsule 60 Day Supply All-Natural Ingredients

Generic£20.943.9★75 rev

TongAliMax 120 Capsules - 100% Pure Root Extract Only - No Additives or Fillers - Promotes Vitality and Natural Energy

Natral£20.865.0★4 rev

Malaysian TongAliBoost Supplements 200:1 Extract High Strength for Men | Saponins Supplement | Concentrated Extract Formula | Natural T Supplement for Men (60 Capsules)

vegishake£16.054.2★35 rev

Shilajit Capsules 16 000mg -120 Days Supply - 60% Fulvic Acid - Added Ashwagandha Lions Mane Turmeric and Black Pepper - High Strength Himilayan Shalajit

SS Sport Supplies£7.904.3★3,615 rev

Newest

by launch date

TongAliMax 120 Capsules - 100% Pure Root Extract Only - No Additives or Fillers - Promotes Vitality and Natural Energy

Natral£20.864 rev

3mo ago

NuetonHealth Tonka Ali X Premium Malaysian Root Extract for Daily Energy & Wellness Plant-Based Daily Support 60 Vegan Capsules

NUETONHEALTH£12.4231 rev

7mo ago

High Strength TongAliRoot 180 Capsules 1000mg per Serving 3 Month Supply Food Supplement with Ginseng

TERRAMOON£18.873 rev

8mo ago

TongAliExtract 200:1 Pure Organic Root Extract 500mg (Equivalent to 100 000mg) | Standardized to 2% Active Ingredient | 60 Capsules with Zero Additive | UK Lab Tested for Purity | No Heavy Metals

Primal Arc£20.6018 rev

9mo ago

TongAliGummies - 60 Gummies Raspberry Flavour - with Added Tribulus Terrestris - 200:1 TongAliRoot High Strength Plant Extract - Gummies for Energy and Vitality

Juiced Nutrition£19.054 rev

10mo ago

What buyers say about tongkat ali

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality, powerful blend, and easy to take”

Energy Level14%

“High energy levels”

Value For Money9%

“affordable”

Vitamin6%

“Good supplement”

Side Effects6%

“caused no side effects or stomach issues for me”

Advertised Vs Actual Product5%

“as described”

Ease Of Chewing/Swallowing4%

“The capsules are easy to take”

Focus Enhancement3%

“It helps me to remain focused, logical, and be well grounded”

Ease Of Use3%

“easy to use if you have no problems generally with taking such things”

Efficiency3%

“Does the work”

What buyers complain about

Functionality-Overall20%

“poor results”

Value For Money9%

“Waste of money”

Side Effects8%

“the symptoms have 'caught up' with me”

Quality-Overall8%

“Very poor product”

Dosage7%

“thought having to take less would be great”

Stress/Anxiety4%

“Gave me anxiety”

Regulates Digestion4%

“Causes acid reflux”

Energy Level3%

“My mood has changed more energy my get up”

Smell2%

“Odd smell/taste”

Size-Overall2%

“Large capsules”

Common questions

Is tongkat ali profitable to sell on Amazon United Kingdom?: The niche generates £300K/yr across 14 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (49/100).
How competitive is the tongkat ali niche?: 12 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in tongkat ali?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.1%.
When does demand for tongkat ali peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tongkat ali niche?: Listings span £7.90–£24.45; the average listing price is £17.60 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.