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Tongkat Ali

Fail

Demand is soft, at -20.2% this quarter, so Tongkat Ali is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£300K/yr289K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
82%top-5 click share · 12 brands · 13 sellers

Flapen Score

Tongkat Ali against its category

The dotted line is the Health & Personal Care average. Past it, Tongkat Ali is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongkat Ali market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tongkat Ali 289K times last year and spent an estimated £300K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
5.9%
Market size, estimated
£300Ka year
Peak month
September1.5× the quietest month
Top search term
tongkat ali223K searches a year

02 · Price

A sale here is worth £17.60.

Listings sell for £17.60 on average, from £7.90 to £24.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £17.60 that is £9K to £13K a year per listing.

Average price
£17.60inside the $15 to $100 sweet spot
Price range
£7.90–£24.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #102 within Diet & Nutrition. It carries 934 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
8.7%
Average rank
#102in Diet & Nutrition
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
934per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tongkat Ali products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£90K£120K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • Generic26%
  • NUETONHEALTH24%
  • Natral22%
  • vegishake9%
  • SS Sport Supplies5%
  • NUMAN3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Tongkat Ali search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tongkat Ali search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongkat ali223K/yr
  • tongkat ali supplement men32K/yr
  • tongkat18K/yr
  • tongat ali6K/yr
  • akarali tongkat ali2K/yr
  • tongkat ali supplement4K/yr
  • tongkat ali turkesterone maca root4K/yr

Reviews and returns

What reviews say buyers love and hate about Tongkat Ali

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.34

poor results

Not effective

Doesn't work

Value For Money9%+0.13

Waste of money

Waste of money doesnt work

for me, not worth it

Side Effects8%+0.15

the symptoms have 'caught up' with me

Unexpected side effects

Can feel the effects

Quality-Overall8%+0.40

Very poor product

Just average ive had better and cheaper

Rubbish

Dosage7%−0.04

thought having to take less would be great

cannot recommend these capsules either

I only take 1 capsule instead of the recommended 2 capsules

Love

Quality-Overall17%+0.40

Great quality, powerful blend, and easy to take

Excellent product

It's advertised with a lot of key quality items

Energy Level14%+1.47

High energy levels

Boost energy

Good for energy levels

Value For Money9%+0.13

affordable

Worth buying

Great value

Vitamin6%+0.45

Good supplement

Top quality vitamin boost

A really good daily vitamin

Side Effects6%+0.15

caused no side effects or stomach issues for me

no side effects

I still feel the positive effects

FAQ

Common Tongkat Ali questions

Answered from the same tracked data.