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Toilet Frame

Maybe

Products sell for $32.68 on average, inside the sweet spot. But demand is soft, at -12.4% this quarter, so Toilet Frame is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£221K/yr148K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
40%top-5 click share · 23 brands · 39 sellers

Flapen Score

Toilet Frame against its category

The dotted line is the Health & Personal Care average. Past it, Toilet Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Frame 148K times last year and spent an estimated £221K. The top 5 brands take 56% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
4.5%
Market size, estimated
£221Ka year
Peak month
January1.4× the quietest month
Top search term
toilet frame35K searches a year

02 · Price

A sale here is worth £32.68.

Listings sell for £32.68 on average, from £5.91 to £58.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £32.68 that is £3K to £8K a year per listing.

Average price
£32.68inside the $15 to $100 sweet spot
Price range
£5.91–£58.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #19 within Medical Supplies & Equipment. It carries 396 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
76%
Out of stock, average day
5.9%
Average rank
#19in Medical Supplies & Equipment
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
396per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toilet Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

39

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

40%

Top 20: 84%

Open market

40%

  • Actiasgear19%
  • Loyoda15%
  • Aidapt10%
  • NRS7%
  • Yornoli5%
  • Verax Healthcare4%

Demand

Toilet Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toilet Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet frame35K/yr
  • toilet frame for disabled and elderly31K/yr
  • toilet aids for disabled and elderly18K/yr
  • toilet aid10K/yr
  • toilet support frame for elderly6K/yr
  • toilet support frame7K/yr
  • toilet frames free standing7K/yr
  • toilet safety frames9K/yr
  • toilet aids7K/yr
  • toilet rails for elderly adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use9%−0.02

Very difficult to use

I find the product hard to use due to my hands not being able to hold it firmly

It's tricky to get it off the hook

Assembly/Installation7%+1.23

I put this together

I just started putting this together only to find that one of the first two screws you need to insert

difficult to assemble

Balance/Stability5%−0.06

its not stable

not fully stable

Very unstable

Value For Money5%

not fair price

I think the price for these are quite high

what a waste of £10

Durability4%−0.05

Broke first use

Broke after a couple of uses

which fell out immediately

Love

Assembly/Installation17%+1.23

Easy to install

Very easy to assemble

Easy to put together

Strength15%+0.24

Well-made and stable

Frame is solid and sturdy

Sturdy product

Quality-Overall10%+0.14

For the build quality and adjustability, it feels like excellent overall value

Decent quality

Great product from a great seller

Ease Of Use7%−0.02

Ease of use

Makes life that bit easier

easy to move for other uses

Advertised Vs Actual Product7%+0.92

Works as advertised

Just what I needed

Does exactly what it says

Return

3.1% Return rate 57% Fixable by listing

Size-Overall46%▇██▇▆▆

They are quite large

Not fit for purpose

Far too narrow

Compatibility-Overall9%▅▄▄▄▆█
Strength9%▅▅▃▅▅█

the side stabilisers are pretty useless I need to adapt the frame some

Feels a bit flimsy

not fully stable

Defective Material/Parts6%▃▆▂▅█▇

Most of the clips were broken

The item was clealy faulty badly made

This gadget failed miserably

Functionality-Overall4%▅██▆▅▄

FAQ

Common Toilet Frame questions

Answered from the same tracked data.