Toe Separator
MaybeReturns run at only 0.7% of orders. But prices span $3.29–$8.40, mostly outside the sweet spot, so Toe Separator is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £407K/yr722K searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 54%top-5 click share · 13 brands · 15 sellers
Flapen Score
Toe Separator against its category
The dotted line is the Health & Personal Care average. Past it, Toe Separator is stronger. Inside it, weaker.
Market
The Toe Separator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toe Separator 722K times last year and spent an estimated £407K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.
- Searches, last 12 months
- 722K
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £407Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- toe separator326K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £3.29 to £8.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.08 that is £9K to £12K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £3.29–£8.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #17 within Medical Supplies & Equipment. It carries 1,479 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #17in Medical Supplies & Equipment
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,479per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Toe Separator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toe Separator - 1 Pair Gel Toe Spacers for Overlapping Toes - Foot Realignment - Silicone Toe Straighteners for Bent Toes Bunion Correction Toe Correctors Toe Spreaders (Black One Size)
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 575
- Age
- 9mo ago
![SUNFATT Toe Separator Gel Toe Spacers for Overlapping Toes-[4 PCS]-Washable and Reusable Toe Straighteners Dividers to Correct Bunions Hammertoes Relief Restore Feet](https://m.media-amazon.com/images/I/314YQKAHgjL.jpg)
SUNFATT Toe Separator Gel Toe Spacers for Overlapping Toes-[4 PCS]-Washable and Reusable Toe Straighteners Dividers to Correct Bunions Hammertoes Relief Restore Feet
- Price
- £4.98
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 1y ago
Welnove 8 Pack Toe Separators Bunion Corrector for Women/Men Toe Spacers Foot Alignment - Dividers to Correct Bunions Hammertoes Relief Restore Feet (Blue)
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 2,448
- Age
- 3y ago
![zoerbufan Toe Separators [3 Pair] Toe Stretcher for Overlapping Toes to Relax Toes Silicone Toe Straighteners for Hallux Valgus Soft Gel Toe Spacers for Correct Bunions (3 Color)](https://m.media-amazon.com/images/I/41TtvwUfixL.jpg)
zoerbufan Toe Separators [3 Pair] Toe Stretcher for Overlapping Toes to Relax Toes Silicone Toe Straighteners for Hallux Valgus Soft Gel Toe Spacers for Correct Bunions (3 Color)
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 1,755
- Age
- 3y ago
Welnove Pack of 12 Bunion Corrector Toe Separators with 2 Loops Big Toe Space Suitable for Bunion and Overlap Toe (White)
- Price
- £7.26
- Rating
- 3.9/5
- Reviews
- 11,476
- Age
- 3y ago
Trending
90-day click momentum
Toe Separator 2 Pairs Gel Toe Spacers for Overlapping Toes & Foot Realignment - Silicone Toe Straighteners for Bent Toes Bunion Correction Toe Correctors Toe Spreaders One Size
- Price
- £8.40
- Rating
- 3.8/5
- Reviews
- 113
- Age
- 2mo ago
BOULTON Toe Separators (4 Pairs / 8 Pieces) Soft Silicone Gel Toe Spacers for Overlapping Toes Comfortable Foot Alignment Dividers for Daily Wear
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 5mo ago
PediGel - Medically Approved Polymer Gel Toe Separator for Overlapping Toes - Universal - 4 Units
- Price
- £4.17
- Rating
- 3.8/5
- Reviews
- 281
- Age
- 5y ago
Welnove 8 Pack Toe Separators Bunion Corrector for Women/Men Toe Spacers Foot Alignment - Dividers to Correct Bunions Hammertoes Relief Restore Feet (Clear-aloe Vera)
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 2,448
- Age
- 3y ago
FLEXIFEET Bunion Corrector Big Toe Straigthener 6Pcs Separators for Overlapping Toes Spacers for Women & Men 0% BPA Silicone One-Size
- Price
- £7.82
- Rating
- 3.8/5
- Reviews
- 1,133
- Age
- 11mo ago
Newest
by launch dateToe Separator 2 Pairs Gel Toe Spacers for Overlapping Toes & Foot Realignment - Silicone Toe Straighteners for Bent Toes Bunion Correction Toe Correctors Toe Spreaders One Size
- Price
- £8.40
- Rating
- 3.8/5
- Reviews
- 113
- Age
- 2mo ago
BOULTON Toe Separators (4 Pairs / 8 Pieces) Soft Silicone Gel Toe Spacers for Overlapping Toes Comfortable Foot Alignment Dividers for Daily Wear
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 5mo ago
Toe Separator - 1 Pair Gel Toe Spacers for Overlapping Toes - Foot Realignment - Silicone Toe Straighteners for Bent Toes Bunion Correction Toe Correctors Toe Spreaders (Black One Size)
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 575
- Age
- 9mo ago
FLEXIFEET Bunion Corrector Big Toe Straigthener 6Pcs Separators for Overlapping Toes Spacers for Women & Men 0% BPA Silicone One-Size
- Price
- £7.82
- Rating
- 3.8/5
- Reviews
- 1,133
- Age
- 11mo ago
SUNFATT Toe Separator Gel Toe Spacers for Overlapping Toes-[4 PCS]-Washable and Reusable Toe Straighteners Dividers to Correct Bunions Hammertoes Relief Restore Feet
- Price
- £4.98
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
15
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
24%
- For Time Fitness22%
- Welnove21%
- SUNFATT10%
- FLEXIFEET8%
- Protectoe8%
- Dr. Scholl's7%
Demand
Toe Separator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Toe Separator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toe separator326K/yr
- toe separators91K/yr
- toe spacers75K/yr
- toe separators for overlapping toes39K/yr
- toe spacers womens20K/yr
- silicone toe separators22K/yr
- gel toe separators16K/yr
- toe spacers men17K/yr
- toe separators for bunions15K/yr
- big toe separator12K/yr
Reviews and returns
What reviews say buyers love and hate about Toe Separator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a good fit
Very Small
Too big
Not very comfortable to wear
Not comfortable at all
I just found them uncomfortable to wear
Difficult to put on
Difficult to use
Hard even to keep in place
painful to wear
Very painful to use
They hurt my toes a bit
breaks very easy/quickly
Not durable
Not durable at all
Love
Comfortable fit
Comfortable to wear
Very comfortable to use
Excellent really good quality easy to put on
Excellent product
Overall, a really solid product that does exactly what its supposed to do
Easy to wear
Easy to use
Easy to put on
Good value
Good value for money
Good value for money
As described
Better than expected
It does the job
Return
0.7% Return rate 55% Fixable by listing
Not a good fit
Very Small
Too big
Not effective
Not efficient
Did not work for me
Not very comfortable to wear
Not comfortable at all
I just found them uncomfortable to wear
Poor quality
Ok cheap quality
Too cheaply made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toe Separator questions
Answered from the same tracked data.