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Toe Plasters

Maybe

Returns run at only 0.1% of orders. But prices span $2.02–$8.06, mostly outside the sweet spot, so Toe Plasters is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£41K/yr59K searches / yr
90-day growth
+50.3%search demand this quarter
Competition
49%top-5 click share · 23 brands · 123 sellers

Flapen Score

Toe Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Toe Plasters is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toe Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toe Plasters 59K times last year and spent an estimated £41K. The top 5 brands take 60% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+50.3%
Conversion, latest week
13.5%
Market size, estimated
£41Ka year
Top search term
toe plasters23K searches a year

02 · Price

A sale here is worth £5.22.

Listings sell for £5.22 on average, from £2.02 to £8.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.22 that is £1K to £3K a year per listing.

Average price
£5.22under the $15 to $100 sweet spot
Price range
£2.02–£8.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #97 within First Aid. It carries 1,658 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#97in First Aid
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,658per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Toe Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

123

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

49%

Top 20: 87%

Open market

34%

  • Compeed32%
  • nasuniaoda10%
  • CXWGQS6%
  • SinChic6%
  • Blulu6%
  • Medo6%

Demand

Toe Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Toe Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toe plasters23K/yr
  • blister plasters for toes14K/yr
  • toe blister plasters7K/yr
  • plasters for toes7K/yr
  • toe plaster4K/yr
  • compeed toe blister plasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Toe Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.12

adhesion is rubbish

Would not stick at all

Not very sticky

Size-Overall11%−0.10

Not enough of the smaller size

Poor fitting

are too big

Pain Relief-Overall6%−0.03

damage the toe when walking

do nothing to alleviate pain

Painful

Durability6%−0.06

They break by simply putting them on

It keeps breaking after singular use

Came off after ten minutes

Quality-Overall6%+1.22

Cheap and they know it

Awful quality

Rubbish

Love

Quality-Overall18%+1.22

Nice variety

Very well made

Excellent product

Value For Money12%+0.69

Good price

the price is very fair

Good value for money

Adhesion/Stickiness11%−0.12

Good adhesion

Very strong adhesive

sticks great

Comfort-Overall10%+0.85

Extremely comfortable

comfortable to wear

Comfortable and easy to use

Advertised Vs Actual Product8%+0.63

As described

True to the label

Just what I was looking for

Return

0.1% Return rate 52% Fixable by listing

Size-Overall46%▄▇▇█▇▇

Not enough of the smaller size

Poor fitting

are too big

Adhesion/Stickiness20%█▃▅▆▃▆

adhesion is rubbish

Would not stick at all

Not very sticky

Functionality-Overall8%██▅▇▇▁
Durability5%▁▄▄▁▁█

They break by simply putting them on

It keeps breaking after singular use

Came off after ten minutes

Quality-Overall5%▁▄▄▁█▁

Cheap and they know it

Awful quality

Rubbish

FAQ

Common Toe Plasters questions

Answered from the same tracked data.