toe plasters
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,658.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 59K searches
Price range
Bad£2.02–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toe plasters is a £41K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toe plasters market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £31K–£42K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.4%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
123
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
49%
Top 20: 87%
Open market
34%
- Compeed32%
- nasuniaoda10%
- CXWGQS6%
- SinChic6%
- Blulu6%
- Medo6%
Demand
Weekly Amazon search volume, last 46 weeks — +50.3% search growth over the last 90 days.Top toe plasters search terms
- toe plasters23K/yr
- blister plasters for toes14K/yr
- toe blister plasters7K/yr
- plasters for toes7K/yr
- toe plaster4K/yr
- compeed toe blister plasters4K/yr
Top toe plasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Compeed Blister Plasters for Toes 8 Pack - Hydrocolloid Foot Treatment - Heal Fast
Compeed£4.184.6★2,182 rev
15Pcs Blister Plasters Hydrocolloid Invisible Blister Cushion Gel Blister Prevention for Heel Foot Toe and Guard Skin (Rectangle Styles)
nasuniaoda£5.014.2★807 rev
30 Pcs Nail Treatment Patches Toenail Repair Pads for Damaged Toenails & Discoloration
CXWGQS£4.713.3★10 rev
SinChic Blister Plasters 24 PCS Blister Cushion Pad
SinChic£4.744.2★33 rev
Blulu 16 Pcs Toe Cushion Tube Sleeves Soft Gel Corn Pad Protectors for Cushions Corns Blisters Calluses Toes and Fingers(Brown)
Blulu£4.194.1★4,996 rev
Newest
by launch date
SAVILAND Self Adhesive Toe Bandages: 8 Rolls Elastic Bandage Wrap Breathable Big Toe Protectors All-Around Protection Finger Bandages Effective Toes Covers Cushions for Pain Relief Women Men Sports
Saviland£8.066 rev
30 Pcs Nail Treatment Patches Toenail Repair Pads for Damaged Toenails & Discoloration
CXWGQS£4.7110 rev
Toe Bandage 10 Pcs Big Toe Protector Bandage Toe Tape Broken Big Toe Little Toenail Protectors Women Men Toe Guards for Feet Sleeve Toes Cushions for Pain Relief Runners Big Toes Caps Covers
Nangilo£5.6417 rev
Promifun Silicone Toe Protectors 12 Pack Gel Toe Caps Toe Sleeves for Hammer Toes Corns Calluses Blisters Soft Toe Tubes for Pain Relief Missing or Ingrown Toenails (Beige 12M)
Promifun£7.94674 rev
Scholl Gel Silicone Toe Protectors for Women Men - Ideal for Sore Fingers Toes Corns and Blisters Toe Bandage Cut to Required Length Hand Washable Cushioning Protector Provides Toe Pain Relief
Dr. Scholl's£4.24382 rev
Trending
90-day click momentumSAVILAND Self Adhesive Toe Bandages: 8 Rolls Elastic Bandage Wrap Breathable Big Toe Protectors All-Around Protection Finger Bandages Effective Toes Covers Cushions for Pain Relief Women Men Sports
Saviland£8.064.7★
Compeed Blister Plasters Small Size 7 Pack - Hydrocolloid Foot Treatment - Heal Fast
Compeed£4.314.7★
Welnove Gel Toe Cap and Protector - Infused Silicone Toe Covers - Pinky Toe Cushions for Pain Relief Missing or Ingrown Toenails Corns Calluses Blisters (8S Clear)
Welnove£7.754.2★
Compeed Anti Blister Stick (8ml) - Prevention Balm for Use On The Feet & Body - Prevents Chafing that Causes Blisters - Invisible Non-Greasy Formula - Portable for On The Go
Compeed£3.654.5★
30 Pcs Nail Treatment Patches Toenail Repair Pads for Damaged Toenails & Discoloration
CXWGQS£4.713.3★
What buyers say about toe plasters
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Good price”
“Good adhesion”
“Extremely comfortable”
“As described”
“Fit nicely”
“Does the job nicely”
“Easy to use”
“Good cushioning”
“Easy to apply”
What buyers complain about
“adhesion is rubbish”
“Not enough of the smaller size”
“damage the toe when walking”
“They break by simply putting them on”
“Cheap and they know it”
“Not worth it”
“which is usually what makes blisters worse”
“almost immediately start to slide”
“It would come off immediately after a very tiny contact with water”
“They come off so easy”
Top return reasons
Common questions
- Is toe plasters profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +50.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the toe plasters niche?
- 23 brands and 123 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in toe plasters?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Pain Relief-Overall. The return rate is 0.1%.
- What does it cost to enter the toe plasters niche?
- Listings span £2.02–£8.06; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 1,658 reviews — the moat a new listing must climb.