Toddler Vitamins Age 2
FailDemand is soft, at -55.2% this quarter, so Toddler Vitamins Age 2 is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £60K/yr72K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 5 sellers
Flapen Score
Toddler Vitamins Age 2 against its category
The dotted line is the Health & Personal Care average. Past it, Toddler Vitamins Age 2 is stronger. Inside it, weaker.
Market
The Toddler Vitamins Age 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Vitamins Age 2 72K times last year and spent an estimated £60K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £60Ka year
- Peak month
- September8.5× the quietest month
- Top search term
- nutrigen vitamixin sprinkles25K searches a year
02 · Price
A sale here is worth £10.42.
Listings sell for £10.42 on average, from £7.53 to £14.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.
- Average price
- £10.42under the $15 to $100 sweet spot
- Price range
- £7.53–£14.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #347 within Combination Multivitamins & Minerals. It carries 153 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #347in Combination Multivitamins & Minerals
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Toddler Vitamins Age 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutrigen Vitamixin Sprinkles multivitamin and Mineral Powder for Toddlers and Young Children. Encapsulated micronutrients to Improve Acceptance and Effectiveness in The Body 30 sachets
- Price
- £11.76
- Rating
- 4.4/5
- Reviews
- 657
- Age
- 9y ago
Nutrigen Ferromixin Sprinkles Iron & Micronutrient Powder for Babies & Toddlers 30 Sachets
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 10y ago
Nutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Junior Revive Unflavoured Kids Multivitamin - 22 Active Ingredients - 1 Daily Sachet - Childrens Vitamin & Mineral Complex - Supports Heart Health Mental Performance and Immune System - 20 Sachets
- Price
- £14.75
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 7y ago
Trending
estimated 90-day click momentumNutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Grape Syrup in Real Grape Juice Packed with Vitamins and Minerals and Grape Extract. Helps Growth and Development and Weight Management of picky Eater Children 200 mL
- Price
- £10.51
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 8y ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Nutrigen Supra Multivitamin & Mineral Orange Flavoured Liquid for Kids 13 Vitamins & 10 Minerals Fills Micronutrient Gap Supports Growth Immunity and Mental Performance 200mL
- Price
- £8.29
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 10y ago
Nutrigen Ferromixin Sprinkles Iron & Micronutrient Powder for Babies & Toddlers 30 Sachets
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 10y ago
Newest
by launch dateNutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Kids Rainbow Food - Organic Whole Food Multivitamin Supplement - Ideal for Children - 120 Vegan Capsules - Non-GMO Made in The UK by G&G Vitamins
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7y ago
Junior Revive Unflavoured Kids Multivitamin - 22 Active Ingredients - 1 Daily Sachet - Childrens Vitamin & Mineral Complex - Supports Heart Health Mental Performance and Immune System - 20 Sachets
- Price
- £14.75
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 7y ago
Nutrigen Grape Syrup in Real Grape Juice Packed with Vitamins and Minerals and Grape Extract. Helps Growth and Development and Weight Management of picky Eater Children 200 mL
- Price
- £10.51
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Nutrigen92%
- Revive Active4%
- G&G Vitamins4%
Demand
Toddler Vitamins Age 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.5×
Search terms
Top Toddler Vitamins Age 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutrigen vitamixin sprinkles25K/yr
- nutrigen11K/yr
- tasteless vitamins for kids8K/yr
- ella ola multivitamin kids14K/yr
- ellaola multivitamin powder for kids8K/yr
- ellaola multivitamin kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Vitamins Age 2
We read the reviews and the return reasons for every product selling here.
“he drinks it so I think it is tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Vitamins Age 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data