Toddler Vitamins Age 2
FailDemand is soft, at -55.2% this quarter, so Toddler Vitamins Age 2 is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £60K/yr72K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 5 sellers
Flapen Score
Toddler Vitamins Age 2 against its category
The dotted line is the Health & Personal Care average. Past it, Toddler Vitamins Age 2 is stronger. Inside it, weaker.
Market
The Toddler Vitamins Age 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Vitamins Age 2 72K times last year and spent an estimated £60K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £60Ka year
- Peak month
- September8.5× the quietest month
- Top search term
- nutrigen vitamixin sprinkles25K searches a year
02 · Price
A sale here is worth £10.42.
Listings sell for £10.42 on average, from £7.53 to £14.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.
- Average price
- £10.42under the $15 to $100 sweet spot
- Price range
- £7.53–£14.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #347 within Combination Multivitamins & Minerals. It carries 153 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #347in Combination Multivitamins & Minerals
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Toddler Vitamins Age 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutrigen Vitamixin Sprinkles multivitamin and Mineral Powder for Toddlers and Young Children. Encapsulated micronutrients to Improve Acceptance and Effectiveness in The Body 30 sachets
- Price
- £11.76
- Rating
- 4.4/5
- Reviews
- 657
- Age
- 9y ago
Nutrigen Ferromixin Sprinkles Iron & Micronutrient Powder for Babies & Toddlers 30 Sachets
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 10y ago
Nutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Junior Revive Unflavoured Kids Multivitamin - 22 Active Ingredients - 1 Daily Sachet - Childrens Vitamin & Mineral Complex - Supports Heart Health Mental Performance and Immune System - 20 Sachets
- Price
- £14.75
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 7y ago
Trending
90-day click momentumNutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Grape Syrup in Real Grape Juice Packed with Vitamins and Minerals and Grape Extract. Helps Growth and Development and Weight Management of picky Eater Children 200 mL
- Price
- £10.51
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 8y ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Nutrigen Supra Multivitamin & Mineral Orange Flavoured Liquid for Kids 13 Vitamins & 10 Minerals Fills Micronutrient Gap Supports Growth Immunity and Mental Performance 200mL
- Price
- £8.29
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 10y ago
Nutrigen Ferromixin Sprinkles Iron & Micronutrient Powder for Babies & Toddlers 30 Sachets
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 10y ago
Newest
by launch dateNutrigen Instamixin unflavoured multivitamin Drink Powder for Children to add Vitamins Instantly to Any Drink. 12 Vitamins + 6 Minerals in a Sachet Making Daily Vitamin Intake Easy 30 sachets
- Price
- £10.77
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Nutrigen Inulin Prebiotic Fiber with Vitamins C D E Folic Acid Iodine Magnesium Selenium & Chromium Gut Health Bowel Regularity Convenient Drink Mix 10 Sachets
- Price
- £9.71
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Kids Rainbow Food - Organic Whole Food Multivitamin Supplement - Ideal for Children - 120 Vegan Capsules - Non-GMO Made in The UK by G&G Vitamins
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7y ago
Junior Revive Unflavoured Kids Multivitamin - 22 Active Ingredients - 1 Daily Sachet - Childrens Vitamin & Mineral Complex - Supports Heart Health Mental Performance and Immune System - 20 Sachets
- Price
- £14.75
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 7y ago
Nutrigen Grape Syrup in Real Grape Juice Packed with Vitamins and Minerals and Grape Extract. Helps Growth and Development and Weight Management of picky Eater Children 200 mL
- Price
- £10.51
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Nutrigen92%
- Revive Active4%
- G&G Vitamins4%
Demand
Toddler Vitamins Age 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.5×
Search terms
Top Toddler Vitamins Age 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutrigen vitamixin sprinkles25K/yr
- nutrigen11K/yr
- tasteless vitamins for kids8K/yr
- ella ola multivitamin kids14K/yr
- ellaola multivitamin powder for kids8K/yr
- ellaola multivitamin kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Vitamins Age 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
he drinks it so I think it is tasteless
has a sweet chemical taste
Tastes awful
this one - the smell is absolutely disgusting
Smells absolutely horrific
It also has a very strong smell
If you're child is flavour sensitive, do not buy
Definitely not flavourless
Not unflavoured, kids tasted it straight away
My autistic son has two safe foods and wont eat anything else so was worried about his nutrition and vitamins
dont fully dissolve
they are quite hard to mix
I added to milk, juice and water and was unable to dilute it resulting in this staying inside of the cup rather than in my kid's mouth
Love
Great vitamins
Helpful for added vitamins for Autistic or ARFID children
Purchased multiple times its my autistic sons daily vitamin highly recommend
they are fab for my autistic son with very restricted diet
They have helped to maintain her levels even with a very restricted diet
.so these are a fantastic way to get everything good he misses out on with his diet
If it is folate, then it is much better
as described
Blends in perfectly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Vitamins Age 2 questions
Answered from the same tracked data.