toddler toothbrush
Skip itPrices mostly outside the sweet spot ($1.05–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£217K£217K/yr · 239K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad8,369.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.05–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toddler toothbrush is a £217K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toddler toothbrush market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £167K–£223K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
66
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
14%
- Colgate20%
- Aquafresh18%
- Oral-B17%
- Dr. Brown's17%
- Frida9%
- Matchstick Monkey4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top toddler toothbrush search terms
- toddler toothbrush142K/yr
- toddler toothbrush 2+ years19K/yr
- 2 year old toothbrush18K/yr
- toddler toothbrush 2 years20K/yr
- toothbrush toddler10K/yr
- toothbrush for 2 year old9K/yr
- toothbrush 2 year old7K/yr
- toothbrush toddler 2-35K/yr
- toddler tooth brush5K/yr
- baby toothbrush 2-3 years5K/yr
Top toddler toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
Aquafresh£1.354.6★785 rev
Oral-B Kids Toothbrush Extra Soft (Pack of 3)
Oral-B£3.464.5★2,766 rev
Dr. Browns Infant-to-Toddler Training Toothbrush Giraffe 0-3 Years
Dr. Brown's£5.054.8★33,676 rev
Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
Colgate£3.854.6★10,466 rev
Colgate Kids Toothbrush 0-2 Years - Baby Toothbrush - Extra Soft bristles - Gently and Effectively Clean First Teeth - Small Brush Head - Blue bristles Toothpaste Guide - Non-Slip Handle
Colgate£1.054.6★10,466 rev
Newest
by launch date
Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
DADA-TECH£11.446,391 rev
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
Matchstick Monkey£10.16392 rev
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
Colgate£1.6110,466 rev
Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
Colgate£3.8510,466 rev
Colgate Kids Minions or Trolls Toothbrush 2 - 6 years - kids toothbrush - extra soft bristles - small toothbrush head - soft tongue cleaner - rounder handle and thumb rest - suction cup
Colgate£1.6810,466 rev
Trending
90-day click momentum
Frida Baby Kids Toothbrush | U-Shaped Toothbrush with Triple-Angle Bristles Easy-Grip Handle Soft Toothbrush Bristles | for Toddlers and Kids 2+ Years Old | Yellow
Frida£7.044.3★
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
Colgate£1.614.6★
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
Matchstick Monkey£10.164.2★
Triple-Angle Toothhugger Toothbrush for Toddlers by Frida Baby Blue
Frida£5.074.3★
Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
Aquafresh£1.354.6★
What buyers say about toddler toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Very good and gentle on my little ones teeth”
“Nice cute quality good baby brush”
“Good for price”
“Nice soft bristles”
“Perfect size”
“Cute design”
“Very durable”
“Perfect for them lil teeth”
“Easy to use”
“Cleans effectively”
What buyers complain about
“Not durable”
“Cheap & brilliant”
“Bristles where coming of in little ones mouth had too put in the bin”
“the actual size of the bristles is tiny”
“waste of money”
“Little one chewed it off. Not much help”
“Not extra soft”
“Some children, particularly girls, might not like the blue and yellow colours, as there are no other options”
“The colour of the toothbrush will fade after a few uses”
“Didnt work particularly well for my 2 year old grandson”
Top return reasons
Common questions
- Is toddler toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 22 tracked products. 90-day search growth is -25.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the toddler toothbrush niche?
- 12 brands and 66 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in toddler toothbrush?
- Top complaints mined from reviews: Durability, Quality-Overall, Oral Hygiene. The return rate is 0.1%.
- When does demand for toddler toothbrush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the toddler toothbrush niche?
- Listings span £1.05–£11.44; the average listing price is £5.57 (sweet spot $15–$100). The average incumbent carries 8,369 reviews — the moat a new listing must climb.