Toddler Toothbrush
FailPrices span $1.05–$11.44, mostly outside the sweet spot, so Toddler Toothbrush is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £217K/yr239K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 66 sellers
Flapen Score
Toddler Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Toddler Toothbrush is stronger. Inside it, weaker.
Market
The Toddler Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Toothbrush 239K times last year and spent an estimated £217K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £217Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- toddler toothbrush142K searches a year
02 · Price
A sale here is worth £5.57.
Listings sell for £5.57 on average, from £1.05 to £11.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £5.57 that is £6K to £7K a year per listing.
- Average price
- £5.57under the $15 to $100 sweet spot
- Price range
- £1.05–£11.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Dental Care. It carries 8,369 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Dental Care
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,369per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Toddler Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 4y ago

Oral-B Kids Toothbrush Extra Soft (Pack of 3)
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 2,766
- Age
- 5y ago

Dr. Browns Infant-to-Toddler Training Toothbrush Giraffe 0-3 Years
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 33,676
- Age
- 7y ago

Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Colgate Kids Toothbrush 0-2 Years - Baby Toothbrush - Extra Soft bristles - Gently and Effectively Clean First Teeth - Small Brush Head - Blue bristles Toothpaste Guide - Non-Slip Handle
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 15y ago
Trending
90-day click momentum
Frida Baby Kids Toothbrush | U-Shaped Toothbrush with Triple-Angle Bristles Easy-Grip Handle Soft Toothbrush Bristles | for Toddlers and Kids 2+ Years Old | Yellow
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 4,405
- Age
- 4y ago

Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Triple-Angle Toothhugger Toothbrush for Toddlers by Frida Baby Blue
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 4,405
- Age
- 4y ago

Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 4y ago
Newest
by launch date
Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Colgate Kids Minions or Trolls Toothbrush 2 - 6 years - kids toothbrush - extra soft bristles - small toothbrush head - soft tongue cleaner - rounder handle and thumb rest - suction cup
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
66
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
14%
- Colgate20%
- Aquafresh18%
- Oral-B17%
- Dr. Brown's17%
- Frida9%
- Matchstick Monkey4%
- Open — no brand owns it (6 brands, 14%)
Demand
Toddler Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Toddler Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler toothbrush142K/yr
- toddler toothbrush 2+ years19K/yr
- 2 year old toothbrush18K/yr
- toddler toothbrush 2 years20K/yr
- toothbrush toddler10K/yr
- toothbrush for 2 year old9K/yr
- toothbrush 2 year old7K/yr
- toothbrush toddler 2-35K/yr
- toddler tooth brush5K/yr
- baby toothbrush 2-3 years5K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
its falling apart
Doesn't last long
Cheap & brilliant
not well made
Very poor quality
Bristles where coming of in little ones mouth had too put in the bin
meaning it detaches from the body of the toothbrush
Haleon corporate can expect to hear from us shortly with respect to this toothbrush which just started disintegrating in our 16 month olds mouth
the actual size of the bristles is tiny
Not fit for purpose
its far too big
waste of money
I feel it is quite overpriced
doesn't offer good value for money
Love
Very good and gentle on my little ones teeth
Nice toothbrushes
I have a toddler and year one children and I help keep their teeth clean and healthy
Nice cute quality good baby brush
Excellent quality
Great product
Good for price
Worth buying
Great value
Nice soft bristles
Soft brush
Soft Bristles
Perfect size
Small enough for little mouths
Perfect size for little hands
Return
0.1% Return rate 52% Fixable by listing
the actual size of the bristles is tiny
Not fit for purpose
its far too big
Some children, particularly girls, might not like the blue and yellow colours, as there are no other options
I am not happy with pink colour
The colour choices are also limited to just one
Cheap & brilliant
not well made
Very poor quality
Little one chewed it off. Not much help
It just doesnt work
this just doesnt work
Didnt work particularly well for my 2 year old grandson
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Toothbrush questions
Answered from the same tracked data.









