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Toddler Toothbrush

Fail

Prices span $1.05–$11.44, mostly outside the sweet spot, so Toddler Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£217K/yr239K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
56%top-5 click share · 12 brands · 66 sellers

Flapen Score

Toddler Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Toddler Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Toothbrush 239K times last year and spent an estimated £217K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
16.3%
Market size, estimated
£217Ka year
Peak month
February1.3× the quietest month
Top search term
toddler toothbrush142K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £1.05 to £11.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £5.57 that is £6K to £7K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£1.05–£11.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Dental Care. It carries 8,369 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Dental Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,369per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Toddler Toothbrush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£43K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 98%

Open market

14%

  • Colgate20%
  • Aquafresh18%
  • Oral-B17%
  • Dr. Brown's17%
  • Frida9%
  • Matchstick Monkey4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Toddler Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toddler Toothbrush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler toothbrush142K/yr
  • toddler toothbrush 2+ years19K/yr
  • 2 year old toothbrush18K/yr
  • toddler toothbrush 2 years20K/yr
  • toothbrush toddler10K/yr
  • toothbrush for 2 year old9K/yr
  • toothbrush 2 year old7K/yr
  • toothbrush toddler 2-35K/yr
  • toddler tooth brush5K/yr
  • baby toothbrush 2-3 years5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Toothbrush

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Oral Hygiene”
10%of negative reviews mention “Durability”
0.1%of orders come back
“Not durable”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Toothbrush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data