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Tocotrienols

Fail

Shoppers spend only $32K a year here, so Tocotrienols is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£32K/yr12K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
76%top-5 click share · 10 brands · 14 sellers

Flapen Score

Tocotrienols against its category

The dotted line is the Health & Personal Care average. Past it, Tocotrienols is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tocotrienols market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tocotrienols 12K times last year and spent an estimated £32K. The top 5 brands take 85% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
8.7%
Market size, estimated
£32Ka year
Peak month
February1.5× the quietest month
Top search term
tocotrienols7K searches a year

02 · Price

A sale here is worth £31.46.

Listings sell for £31.46 on average, from £7.34 to £104.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.46 that is £0 to £3K a year per listing.

Average price
£31.46inside the $15 to $100 sweet spot
Price range
£7.34–£104.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #29 within Vitamins. It carries 1,181 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#29in Vitamins
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,181per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Tocotrienols products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • WELLNESS EXTRACT39%
  • Time Health14%
  • Bolman Health12%
  • SanteAus12%
  • KALA HEALTH8%
  • Swanson5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Tocotrienols search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Tocotrienols search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tocotrienols7K/yr
  • vitamin e tocotrienols3K/yr
  • tocotrienols vitamin e2K/yr
  • vitamin e tocotrienols only5/yr

Reviews and returns

What reviews say buyers love and hate about Tocotrienols

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.05

For me, the premium cost did not translate into a noticeably superior outcome

It was quiet expensive

Not worth the price

Taste-Overall17%−0.07

Capsule tastes bad

They have no specific taste

he hated the taste of the capsule coating

Side Effects11%−0.07

I can feel the negative side effects

i have bad side effects on my skin

Allergies7%−0.04

Red spots on skin appear

Vitamin7%+3.06

Could be that have to extend supplement implementation long period of time, several months

Love

Vitamin30%+3.06

Vitamin E. Very Good

Good vitamins for me

This is a really good Vitamin E supplement Ease of use

Quality-Overall15%+0.09

Fabulous product

Good quality

Fantastic great quality how ever to strong for me so take every other day

Value For Money13%−0.05

Economic

Great product and good value

Good value for money

Ease Of Chewing/Swallowing12%+0.44

Easily swallowed

Easy to swallow

Since I started it, good skin and fingernails stronger, the size is okay and easy to swallow

Advertised Vs Actual Product7%+0.67

As described

FAQ

Common Tocotrienols questions

Answered from the same tracked data.