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Thumb Tape

Fail

Prices span $7.35–$15.81, mostly outside the sweet spot, so Thumb Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£61K/yr59K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
64%top-5 click share · 7 brands · 8 sellers

Flapen Score

Thumb Tape against its category

The dotted line is the Health & Personal Care average. Past it, Thumb Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thumb Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thumb Tape 59K times last year and spent an estimated £61K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
10.1%
Market size, estimated
£61Ka year
Peak month
January1.3× the quietest month
Top search term
thumb tape24K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £7.35 to £15.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.18 that is £3K to £5K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£7.35–£15.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #151 within Medical Supplies & Equipment. It carries 749 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#151in Medical Supplies & Equipment
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
749per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Thumb Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

2%

  • POWER BEAST56%
  • SPORTTAPE24%
  • WARM BODY COLD MIND6%
  • WOD Powders4%
  • BEAR GRIP4%
  • LYFT-RX4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thumb Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thumb Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thumb tape24K/yr
  • thumb tape weightlifting6K/yr
  • weightlifting tape7K/yr
  • lifting tape5K/yr
  • crossfit tape5K/yr
  • gym tape4K/yr
  • weightlifting thumb tape4K/yr
  • weight lifting tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Thumb Tape

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
50%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“The adhesion doesn't seem to be as good as some other thumb tapes I have used”
A buyer, on “Adhesion/Stickiness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Thumb Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data