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Thumb Tape

Fail

Prices span $7.35–$15.81, mostly outside the sweet spot, so Thumb Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£61K/yr59K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
64%top-5 click share · 7 brands · 8 sellers

Flapen Score

Thumb Tape against its category

The dotted line is the Health & Personal Care average. Past it, Thumb Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thumb Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thumb Tape 59K times last year and spent an estimated £61K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
10.1%
Market size, estimated
£61Ka year
Peak month
January1.3× the quietest month
Top search term
thumb tape24K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £7.35 to £15.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.18 that is £3K to £5K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£7.35–£15.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #151 within Medical Supplies & Equipment. It carries 749 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#151in Medical Supplies & Equipment
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
749per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Thumb Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • POWER BEAST56%
  • SPORTTAPE24%
  • WARM BODY COLD MIND6%
  • WOD Powders4%
  • BEAR GRIP4%
  • LYFT-RX4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thumb Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thumb Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thumb tape24K/yr
  • thumb tape weightlifting6K/yr
  • weightlifting tape7K/yr
  • lifting tape5K/yr
  • crossfit tape5K/yr
  • gym tape4K/yr
  • weightlifting thumb tape4K/yr
  • weight lifting tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Thumb Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.40

The adhesion doesn't seem to be as good as some other thumb tapes I have used

Not sticky

Sticky

Thickness7%+0.24

Quite thin

Stretchability/Expandability/Elasticity3%−0.01

The stretchiness can be a problem if youre not paying attention

Ease Of Use2%+0.60

Little bit difficult to get off the roll

Love

Adhesion/Stickiness35%−0.40

Good tape

great adhesion

it sticks

Quality-Overall10%+1.13

Very good as expected

Happy with the quality

all of their tapes are top quality

Ease Of Use8%+0.60

Easy to use

was easy to peel off afterwards

making it super quick to use

Durability7%+0.66

this one stands out for its durability and skin protection

the quality feels really durable for repeated use

theyve held up well with regular use

Grip6%+0.45

grips well

It provides excellent grip during lifts

The grip feels secure without being uncomfortable

Return

0.1% Return rate 19% Fixable by listing

Adhesion/Stickiness56%█▁▅█▁▁

The adhesion doesn't seem to be as good as some other thumb tapes I have used

Not sticky

Sticky

Grip13%▁▁█▁▁▁
Size-Overall13%▁▁▁▁█▁
Defective Material/Parts6%▁▁█▁▁▁
Color6%

FAQ

Common Thumb Tape questions

Answered from the same tracked data.