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53

thuja cream

Worth a look

Shows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 49Conversion 95Competition 19Returns 100Price range 43Avg price 44Brand share 47Review moat 86Quality gap 82

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great278

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.2%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.27

avg listing price — sweet spot $15–$100

Price range

Okay£3.06–£23.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£37K

£37K/yr · 26K searches

According to Flapen's Amazon United Kingdom niche tracking, thuja cream is a £37K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

thuja cream market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
£34K–£45K
units × avg price
Conversion rate
12.6%
Avg BSR
#385
Page quality
0%
Prime
70%
Sponsored
40%
Out of stock
1.3%
Avg brand age
63 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • SCHWABE HOMOEPATHIC27%
  • Phytopet14%
  • Petastical14%
  • Zanipro13%
  • WELEDA9%
  • Herbal Remedies For Animal9%
  • Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +19.2% search growth over the last 90 days.
4K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 3.2×

Top thuja cream search terms

  • thuja cream16K/yr
  • thuja7K/yr
  • thuja cream for dogs3K/yr
All search terms

Top thuja cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about thuja cream

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“Does as it should”

Quality-Overall15%

“Excellent product”

Soft Feel13%

“Smooth”

Smell11%

“this has almost cleared it up has a mild scent”

Value For Money8%

“Value for money”

Allergies7%

“This cream sorted the irritation almost straight away”

Moist/Dry4%

“Seem to be drying them up and helping”

Immunity Booster4%

“Great homeopathy remedy”

Natural Ingredients4%

“Excellent product as is natural and works well”

Ease Of Chewing/Swallowing2%

“Easy to chew with a chalky texture- not unpleasant”

What buyers complain about

Functionality-Overall43%

“Made no difference at all”

Size-Overall12%

“It does appear smaller”

Skin Health7%

“how wrong was I has removed skin issues I have suffered with for years with a couple of weeks”

Shrinkage Resistance7%

“It seems to be shrinking them”

Allergies4%

“had an allergy”

Sensitivity-Overall3%

“Eyelid wart”

Durability3%

“The larger one went within about a month”

Smell2%

“It got a bit stinky due to the position behind ear lacking air so I decided to stop”

Moist/Dry2%

“the remaining has dried out”

Comfort-Overall2%

“It was uncomfortable for him as he was trying to get to it”

Top return reasons

Functionality-Overall69%
Leak-Proof27%
Defective Material/Parts4%

Common questions

Is thuja cream profitable to sell on Amazon United Kingdom?
The niche generates £37K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the thuja cream niche?
10 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in thuja cream?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Skin Health. The return rate is 0.1%.
When does demand for thuja cream peak?
Demand peaks in Jun; the busiest month runs 3.2× the quietest.
What does it cost to enter the thuja cream niche?
Listings span £3.06–£23.92; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.