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Thrush Cream Ladies

Fail

The top 5 brands take 100% of clicks, so Thrush Cream Ladies is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£1.5M/yr1.6M searches / yr
90-day growth
-7.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 101 sellers

Flapen Score

Thrush Cream Ladies against its category

The dotted line is the Health & Personal Care average. Past it, Thrush Cream Ladies is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thrush Cream Ladies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thrush Cream Ladies 1.6M times last year and spent an estimated £1.5M. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.2%
Market size, estimated
£1.5Ma year
Peak month
October1.9× the quietest month
Top search term
canesten cream external use495K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £3.99 to £11.92. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £7.76 that is £116K to £155K a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£3.99–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£116K–£155K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #29 within Over-the-Counter Medication. It carries 9,138 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#29in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,138per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Thrush Cream Ladies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£154K£308K£461K£615K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

101

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Canesten80%
  • Vagisil11%
  • Balance Activ5%
  • Kopa Haiku2%
  • Tianyue2%
  • Open — no brand owns it (0%)

Demand

Thrush Cream Ladies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Thrush Cream Ladies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • canesten cream external use495K/yr
  • canesten235K/yr
  • thrush cream142K/yr
  • canesten cream138K/yr
  • thrush cream for itching women120K/yr
  • canesten duo cream and oral pill168K/yr
  • canister cream thrush50K/yr
  • yeast infection treatment ladies53K/yr
  • thrush cream for itching men34K/yr
  • canastine cream anti fungal24K/yr

Reviews and returns

What reviews say buyers love and hate about Thrush Cream Ladies

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Itchy down there”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thrush Cream Ladies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data