Skip to content

Thermometer

Maybe

Shoppers spend $2.7M a year here. But demand is soft, at -7.1% this quarter, so Thermometer is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£2.7M/yr2.5M searches / yr
90-day growth
-7.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 79 sellers

Flapen Score

Thermometer against its category

The dotted line is the Health & Personal Care average. Past it, Thermometer is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermometer 2.5M times last year and spent an estimated £2.7M. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
8.8%
Market size, estimated
£2.7Ma year
Peak month
December1.8× the quietest month
Top search term
thermometer1.2M searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £4.71 to £31.71. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £12.34 that is £123K to £154K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£4.71–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£123K–£154K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #4 within Baby & Child Care. It carries 11,522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#4in Baby & Child Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,522per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£110K£219K£329K£439K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

79

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

10%

  • Braun28%
  • femometer25%
  • ANMEATE15%
  • OxiPro9%
  • INDOTEAM7%
  • Berrcom6%
  • Open — no brand owns it (7 brands, 10%)

Demand

Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermometer1.2M/yr
  • baby thermometer249K/yr
  • digital thermometer211K/yr
  • thermometer for adults189K/yr
  • temperature thermometer175K/yr
  • thermometer for kids104K/yr
  • baby thermometer newborn62K/yr
  • forehead thermometer66K/yr
  • temp32K/yr
  • thermometers28K/yr

Reviews and returns

What reviews say buyers love and hate about Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy26%−0.20

Inaccurate

Readings are incorrect

Inaccurate readings

Functionality-Overall13%−0.10

Didnt work

Does t work well

Not working properly

Quality-Overall7%+0.70

Very bad quality it broke in 20 days

Very poor quality

Inaccurate and poor quality

Durability6%−0.05

Failed after 5 weeks

Broken in month

Stopped working after a few months

Temperature Control6%−0.02

Please do not use - innacurate temperature

First is that it will not measure the temperature without having the plastic hygiene cap on

Can't measure temperature accurately might have been an issue with my specific thermometer

Love

Ease Of Use32%+2.14

Easy to handle

Easy to read

Ease of use

Quality-Overall16%+0.70

Good product that performs well

Excellent product as described

Excellent product

Value For Money13%+0.60

Excellent value

Great value for money

not expensive

Advertised Vs Actual Product10%+0.79

As Described

As advertised

Exactly what I ordered

Efficiency7%+0.47

Does the job

Works perfectly

Effective

Return

0.7% Return rate 0% Fixable by listing

Functionality-Overall30%▆▆▇▇▇█

Didnt work

Does t work well

Not working properly

Measurement/Reading Accuracy25%█▇█▆▅▅

Inaccurate

Readings are incorrect

Inaccurate readings

Defective Material/Parts6%▆▇▇▇▅█
Accuracy-Overall5%▆█▄▅▅▄

Poor accuracy when it matters most

Not accurate

is very inaccurate

Heating4%▆▆▇▇▇█

FAQ

Common Thermometer questions

Answered from the same tracked data.