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Thermometer

Maybe

Shoppers spend an estimated $2.7M a year here. But demand is soft, at -7.1% this quarter, so Thermometer is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£2.7M/yr2.5M searches / yr
90-day growth
-7.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 79 sellers

Flapen Score

Thermometer against its category

The dotted line is the Health & Personal Care average. Past it, Thermometer is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermometer 2.5M times last year and spent an estimated £2.7M. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
8.8%
Market size, estimated
£2.7Ma year
Peak month
December1.8× the quietest month
Top search term
thermometer1.2M searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £4.71 to £31.71. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £12.34 that is £123K to £154K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£4.71–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£123K–£154K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #4 within Baby & Child Care. It carries 11,522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#4in Baby & Child Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,522per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Thermometer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£110K£219K£329K£439K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

79

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

10%

  • Braun28%
  • femometer25%
  • ANMEATE15%
  • OxiPro9%
  • INDOTEAM7%
  • Berrcom6%
  • Open — no brand owns it (7 brands, 10%)

Demand

Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Thermometer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thermometer1.2M/yr
  • baby thermometer249K/yr
  • digital thermometer211K/yr
  • thermometer for adults189K/yr
  • temperature thermometer175K/yr
  • thermometer for kids104K/yr
  • baby thermometer newborn62K/yr
  • forehead thermometer66K/yr
  • temp32K/yr
  • thermometers28K/yr

Reviews and returns

What reviews say buyers love and hate about Thermometer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Ease Of Use”
26%of negative reviews mention “Measurement/Reading Accuracy”
0.7%of orders come back
“Inaccurate”
A buyer, on “Measurement/Reading Accuracy”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermometer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data