How competitive is the Thermacell Refills niche on Amazon United Kingdom?

3 brands and 22 sellers compete in Thermacell Refills on Amazon United Kingdom. The top 5 Thermacell Refills products take 84% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Thermacell Refills?

Thermacell Refills buyers on Amazon United Kingdom complain most about Smell, Pain Relief-Overall, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Thermacell Refills niche?

Thermacell Refills sells for £20.12 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.31–£44.81. The average incumbent carries 293 reviews — the moat a new listing must climb.

Thermacell Refills

Thermacell Refills shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Thermacell Refills profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thermacell Refills is a £25K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Thermacell Refills: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +67.7% over the last 90 days and 10.2% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr1K

Search volume / yr+67.7%12K

Conversion rate10.2%

Avg price£20.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 22

Top-5 product click share84%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Thermacell Refills products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Thermacell Mosquito Repellent Refill Mats DEET-Free 48H Protection

Price: £20.62
Rating: 4.6/5
Reviews: 488
Age: 8y ago

Thermacell Backpacker Repellent Mats DEET-Free 48H Protection

Price: £17.25
Rating: 4.4/5
Reviews: 480
Age: 8y ago

Thermacell Mosquito Repellent Refill Mats DEET-Free 12H Protection

Price: £8.77
Rating: 4.6/5
Reviews: 488
Age: 8y ago

Thermacell Midge and Mosquito Protector Mega Refill Pack 30 Mats and 10 Gas Compatible All Thermacell Fuel Powered Protectors

Price: £44.81
Rating: 4.5/5
Reviews: 41
Age: 8y ago

60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use

Price: £6.31
Rating: 4.3/5
Reviews: 89
Age: 10mo ago

Newest

by launch date

60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use

Price: £6.31
Rating: 4.3/5
Reviews: 89
Age: 10mo ago

THERMACELL Refill Liquid 80 Hours for Mosquito Repellent & Tiger Mosquitoes - Outdoor Diffuser Wireless Rechargeable - Protection Zone 29 m - Fast Effect - Odourless THE55RECHARG80

Price: £39.72
Rating: 4.5/5
Reviews: 56
Age: 1y ago

Mosquito Insect Killer Repellent Tablet Refills - 30 Refills Per Pack

Price: £6.86
Rating: 4.5/5
Reviews: 99
Age: 2y ago

Thermacell Mosquito Repellent Refill Butane Gas Cartridge Pack of 4

Price: £16.90
Rating: 4.6/5
Reviews: 821
Age: 3y ago

Thermacell - Anti-mosquito refill pack of 48 hours of protection; Includes 12 tablets with repellent 4 gas cartridges compatible with all appliances

Price: £23.80
Rating: 4.2/5
Reviews: 307
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Thermacell92%
BOGCLEE5%
OsouYY3%
Open — no brand owns it (0%)

Thermacell Refills demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12KCVR10.2%Products10Brands3Top 5 Brands100%OOS Rate6.0%Rating4.4★Reviews293Avg BSR#439

Peak months: Feb, May, Jun, Jul, Aug · busiest ÷ quietest = 30.0×

What reviews say buyers love and hate about Thermacell Refills

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money29%

“Well worth the money”

Advertised Vs Actual Product18%

“does the job”

Efficiency14%

“Works well”

Ease Of Cleaning7%

“Its a cleaner so just wipe after zapping midges”

Size-Overall7%

“They fit in the Flextail very well”

What buyers complain about

70% of reviews

Smell30%

“It works, although it is not scent free”

Pain Relief-Overall20%

“GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL”

Ingredients-Overall10%

“NO LIST OF ACTiVE iNGREDiENTS”

Value For Money10%

“Bit pricey”

Thermacell Refills return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Compatibility-Overall

20%

3Quality-Overall

10%

4Breathability

10%

5Advertised Vs Actual Product

10%

Common Thermacell Refills questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermacell Refills 51/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +67.7% over the last 90 days.