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Thermacell Refills

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Thermacell Refills is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£25K/yr12K searches / yr
90-day growth
+67.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 22 sellers

Flapen Score

Thermacell Refills against its category

The dotted line is the Health & Personal Care average. Past it, Thermacell Refills is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermacell Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermacell Refills 12K times last year and spent an estimated £25K. All 3 brands take every click. Demand peaks in Feb–May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+67.7%
Conversion, latest week
10.2%
Market size, estimated
£25Ka year
Peak month
July30.0× the quietest month
Top search term
thermacell refills10K searches a year

02 · Price

A sale here is worth £20.12.

Listings sell for £20.12 on average, from £6.31 to £44.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.12 that is £0 to £2K a year per listing.

Average price
£20.12inside the $15 to $100 sweet spot
Price range
£6.31–£44.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #439 within Insect & Pest Repellents. It carries 293 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
6.0%
Average rank
#439in Insect & Pest Repellents
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thermacell Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Thermacell92%
  • BOGCLEE5%
  • OsouYY3%
  • Open — no brand owns it (0%)

Demand

Thermacell Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, May, Jun, Jul, Aug · busiest ÷ quietest = 30.0×

Reviews and returns

What reviews say buyers love and hate about Thermacell Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%−0.04

It works, although it is not scent free

It doesn't have a smell

Pain Relief-Overall20%−0.18

GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL

Ingredients-Overall10%−0.09

NO LIST OF ACTiVE iNGREDiENTS

Value For Money10%+1.47

Bit pricey

Love

Value For Money29%+1.47

Well worth the money

Great value

Good price

Advertised Vs Actual Product18%+1.41

does the job

As ordered

As required

Efficiency14%−0.14

Works well

It works

Ease Of Cleaning7%+0.51

Its a cleaner so just wipe after zapping midges

Size-Overall7%+0.51

They fit in the Flextail very well

Great value good quality true to size

Return

0.0% Return rate 60% Fixable by listing

Size-Overall50%▁▁▁▁▁█
Compatibility-Overall20%▁▁▁▁▁█
Quality-Overall10%▁▁▁▁▁█
Breathability10%▁▁▁▁▁█
Advertised Vs Actual Product10%

FAQ

Common Thermacell Refills questions

Answered from the same tracked data.