Skip to content

Thermacell Refills

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Thermacell Refills is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£25K/yr12K searches / yr
90-day growth
+67.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 22 sellers

Flapen Score

Thermacell Refills against its category

The dotted line is the Health & Personal Care average. Past it, Thermacell Refills is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermacell Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermacell Refills 12K times last year and spent an estimated £25K. All 3 brands take every click. Demand peaks in Feb–May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+67.7%
Conversion, latest week
10.2%
Market size, estimated
£25Ka year
Peak month
July30.0× the quietest month
Top search term
thermacell refills10K searches a year

02 · Price

A sale here is worth £20.12.

Listings sell for £20.12 on average, from £6.31 to £44.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.12 that is £0 to £2K a year per listing.

Average price
£20.12inside the $15 to $100 sweet spot
Price range
£6.31–£44.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #439 within Insect & Pest Repellents. It carries 293 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
6.0%
Average rank
#439in Insect & Pest Repellents
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thermacell Refills products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Thermacell92%
  • BOGCLEE5%
  • OsouYY3%
  • Open — no brand owns it (0%)

Demand

Thermacell Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, May, Jun, Jul, Aug · busiest ÷ quietest = 30.0×

Reviews and returns

What reviews say buyers love and hate about Thermacell Refills

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
30%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“It works, although it is not scent free”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Thermacell Refills questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data