thermacell refills
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.12avg listing price — sweet spot $15–$100
Review moat
Great292.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Price range
Great£6.31–£44.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£25K£25K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thermacell refills is a £25K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thermacell refills market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #439
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 50%
- Out of stock
- 6.0%
- Avg brand age
- 51 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Thermacell92%
- BOGCLEE5%
- OsouYY3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +67.7% search growth over the last 90 days.Peak months: Feb, May, Jun, Jul, Aug · busiest ÷ quietest = 30.0×
Top thermacell refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thermacell Mosquito Repellent Refill Mats DEET-Free 48H Protection
Thermacell£20.624.6★488 rev
Thermacell Backpacker Repellent Mats DEET-Free 48H Protection
Thermacell£17.254.4★480 rev
Thermacell Mosquito Repellent Refill Mats DEET-Free 12H Protection
Thermacell£8.774.6★488 rev
Thermacell Midge and Mosquito Protector Mega Refill Pack 30 Mats and 10 Gas Compatible All Thermacell Fuel Powered Protectors
Thermacell£44.814.5★41 rev
60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use
BOGCLEE£6.314.3★89 rev
Newest
by launch date60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use
BOGCLEE£6.3189 rev
THERMACELL Refill Liquid 80 Hours for Mosquito Repellent & Tiger Mosquitoes - Outdoor Diffuser Wireless Rechargeable - Protection Zone 29 m - Fast Effect - Odourless THE55RECHARG80
Thermacell£39.7256 rev
Mosquito Insect Killer Repellent Tablet Refills - 30 Refills Per Pack
OsouYY£6.8699 rev
Thermacell Mosquito Repellent Refill Butane Gas Cartridge Pack of 4
Thermacell£16.90821 rev
Thermacell - Anti-mosquito refill pack of 48 hours of protection; Includes 12 tablets with repellent 4 gas cartridges compatible with all appliances
Thermacell£23.80307 rev
Trending
90-day click momentum
Thermacell Midge and Mosquito Protector Standard Refill Pack Compatible All Thermacell Fuel Powered protectors
Thermacell£16.144.2★
60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use
BOGCLEE£6.314.3★
Thermacell Mosquito Repellent Refill Mats DEET-Free 12H Protection
Thermacell£8.774.6★
Thermacell Mosquito Repellent Refill Butane Gas Cartridge Pack of 4
Thermacell£16.904.6★
Thermacell Mosquito Repellent Refill Mats DEET-Free 48H Protection
Thermacell£20.624.6★
What buyers say about thermacell refills
What buyers praise and complain about, mined from review topics.What buyers love
“Well worth the money”
“does the job”
“Works well”
“Its a cleaner so just wipe after zapping midges”
“They fit in the Flextail very well”
“Its easy and cheaper than buying these all the time check youtube”
“Works well, no more bites”
“It works well in very low winds”
What buyers complain about
“It works, although it is not scent free”
“GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL”
“NO LIST OF ACTiVE iNGREDiENTS”
“Bit pricey”
Top return reasons
Common questions
- Is thermacell refills profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the thermacell refills niche?
- 3 brands and 22 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thermacell refills?
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Ingredients-Overall. The return rate is 0.0%.
- When does demand for thermacell refills peak?
- Demand peaks in Feb–May–Jun–Jul–Aug; the busiest month runs 30.0× the quietest.
- What does it cost to enter the thermacell refills niche?
- Listings span £6.31–£44.81; the average listing price is £20.12 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.