Thermacare Lower Back Heat Wrap
FailThe top 5 brands take 100% of clicks, so Thermacare Lower Back Heat Wrap is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £36K/yr22K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 36 sellers
Flapen Score
Thermacare Lower Back Heat Wrap against its category
The dotted line is the Health & Personal Care average. Past it, Thermacare Lower Back Heat Wrap is stronger. Inside it, weaker.
Market
The Thermacare Lower Back Heat Wrap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thermacare Lower Back Heat Wrap 22K times last year and spent an estimated £36K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £36Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- thermacare lower back heat wrap10K searches a year
02 · Price
A sale here is worth £18.37.
Listings sell for £18.37 on average, from £6.28 to £36.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.37 that is £2K to £5K a year per listing.
- Average price
- £18.37inside the $15 to $100 sweet spot
- Price range
- £6.28–£36.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #895 within Hot & Cold Therapies. It carries 1,499 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #895in Hot & Cold Therapies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,499per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Thermacare Lower Back Heat Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ThermaCare Lower Back Heat Wrap Pack of 4
- Price
- £19.22
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 14y ago
(5 Pack) - ThermaCare Lower Back Heat Wrap (5 Bundle)
- Price
- £36.13
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 11y ago
(3 Pack) - ThermaCare Lower Back Heat Wrap (3 Bundle)
- Price
- £25.49
- Rating
- 4.8/5
- Reviews
- 336
- Age
- 11y ago
ThermaCare Advanced Back Pain Therapy (4 Count) Heatwraps Up To 16 Hours Pain Relief Lower Back Hip Use Temporary Relief of Muscular Joint Pains Pack of 1
- Price
- £19.23
- Rating
- 4.6/5
- Reviews
- 3,151
- Age
- 7y ago
ThermaCare Advanced Back Pain Therapy Heatwraps
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 3,151
- Age
- 17y ago
Trending
90-day click momentum
Thermpak Heat Wrap Ready to Use Targeted Warming Relief for Back & Waist Odourless Flexible 3 Pack
- Price
- £6.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
ThermaCare Menstrual Pain Therapy Menstrual Cramps Pain Relief Heat Wraps 4 Count
- Price
- £16.97
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 2y ago
ThermaCare Neck Shoulder Wrist Bands 6 Self-heating
- Price
- £21.31
- Rating
- 4.4/5
- Reviews
- 3,172
- Age
- 9y ago
Thermacare Nackenumschläge 9 STK
- Price
- £30.91
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 17y ago
(5 Pack) - ThermaCare Lower Back Heat Wrap (5 Bundle)
- Price
- £36.13
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 11y ago
Newest
by launch dateThermpak Heat Wrap Ready to Use Targeted Warming Relief for Back & Waist Odourless Flexible 3 Pack
- Price
- £6.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
ThermaCare Back Pain Therapy Lower Back & Hip Small/Medium Pain Relief Heat Wraps 3 Count
- Price
- £17.16
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 1y ago
ThermaCare Menstrual Pain Therapy Menstrual Cramps Pain Relief Heat Wraps 4 Count
- Price
- £16.97
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 2y ago
THE HEAT COMPANY Heat Wraps - 10 Pieces Value Pack - Extra Warm - 12 Hours Pleasant Warmth - Instant Heat - Air Activated - Purely Natural
- Price
- £23.04
- Rating
- 4.5/5
- Reviews
- 2,205
- Age
- 4y ago
Thermacare Heat Wrap Neck/Shoulder/Wrist
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- ThermaCare91%
- THE HEAT COMPANY5%
- TerraTherm3%
- ThermPak1%
Demand
Thermacare Lower Back Heat Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Thermacare Lower Back Heat Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermacare lower back heat wrap10K/yr
- thermacare7K/yr
- thermacare heat wraps5K/yr
Reviews and returns
What reviews say buyers love and hate about Thermacare Lower Back Heat Wrap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
The only probyis the cost unfortunately
waste of money
Ok. They work,but nowhere near as good as the others I use,all the black settles at the bottom of each pouch
Best quality for the purpose they are however a little expensive
No idea why the have a warning that they could burn skin
I do have sensitive skin
Smaller
These are so much smaller than they used to be
Love
Very effective and comforting heat pads
Best heat pads ever providing heat warm
The heat level is excellent
Helps with back pain
Good product helped ease painful muscle
help to ease tense muscles
Good product
Quality
Just as good a a big brand
Brilliant at keeping warm a long time
Warm and comfortable
keep warm several hours
It works as described
Does what it says
All as expected
Return
0.3% Return rate 12% Fixable by listing
did not heat up
Smaller
These are so much smaller than they used to be
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermacare Lower Back Heat Wrap questions
Answered from the same tracked data.