Therapy Putty
FailThe top 5 brands take 94% of clicks, so Therapy Putty is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £163K/yr195K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 11 sellers
Flapen Score
Therapy Putty against its category
The dotted line is the Health & Personal Care average. Past it, Therapy Putty is stronger. Inside it, weaker.
Market
The Therapy Putty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Therapy Putty 195K times last year and spent an estimated £163K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £163Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- therapy putty95K searches a year
02 · Price
A sale here is worth £8.32.
Listings sell for £8.32 on average, from £3.61 to £19.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.32 that is £8K to £10K a year per listing.
- Average price
- £8.32under the $15 to $100 sweet spot
- Price range
- £3.61–£19.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #210 within Medical Supplies & Equipment. It carries 1,389 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #210in Medical Supplies & Equipment
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,389per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Therapy Putty products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JFA Medical Therapy Exercise Putty 5 Strengths - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £11.73
- Rating
- 4.6/5
- Reviews
- 1,653
- Age
- 5y ago

Therapy Putty Set for Hand Exercise & Physio Rehab 5 Levels (Extra Soft to Firm) Grip Strength Trainer for Arthritis Carpal Tunnel Stroke Recovery & Stress Relief (5 x 57g)
- Price
- £12.26
- Rating
- 4.5/5
- Reviews
- 2,425
- Age
- 7y ago

Meglio Hand Therapy Putty - Pack of 5 Stress Relief Hand Exercise Putty
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 3,194
- Age
- 4y ago

JFA Medical Therapy Exercise Putty 5 Strengths Alternative Colours - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £11.80
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 4y ago

Meglio Hand Therapy Putty Medium Green 57g Grip Strength & Rehab
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 3,194
- Age
- 8y ago
Trending
estimated 90-day click momentum
JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago

Cando TheraPutty - Therapeutic modelling clay - 3 oz- yellow (very light)
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 14y ago

Sensory Direct Therapy Putty - Firm Blue Slime | For Strengthening & Motor Skills for Autism Arthritis Sensory Disorders & Special Needs Kids & Adults | Hand & Finger Physio Exercise | Non Toxic
- Price
- £5.72
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7y ago

Vive Therapy Putty - Theraputty Therapeutic Occupational and Exercise Tool for Stress - Finger Hand Grip Strength Exercises - Extra Soft Medium Firm Resistance (6 Count (Pack of 1))
- Price
- £19.76
- Rating
- 4.6/5
- Reviews
- 3,676
- Age
- 8y ago
Newest
by launch date
Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago

JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

JFA Medical Therapy Putty 57g Single Tub - Soft
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 10mo ago

JFA Medical Therapy Putty 57g Single Tub - Medium
- Price
- £5.71
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 10mo ago

JFA Medical Therapy Putty 57g Single Tub - Firm
- Price
- £5.67
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
3%
- JFA Medical47%
- Meglio17%
- The Glowhouse17%
- Cando11%
- Sensory Direct3%
- EPHRATA2%
- Open — no brand owns it (2 brands, 3%)
Demand
Therapy Putty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Therapy Putty search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- therapy putty95K/yr
- theraputty38K/yr
- therapy putty for adults10K/yr
- therapy putty for kids15K/yr
- theraputty for kids9K/yr
- hand therapy putty6K/yr
- jfa medical therapy exercise putty 5 strengths3K/yr
- hand putty3K/yr
- thera putty3K/yr
- theraputty for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Therapy Putty
We read the reviews and the return reasons for every product selling here.
“Very small and chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Therapy Putty questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









