Therapy Putty
FailThe top 5 brands take 94% of clicks, so Therapy Putty is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £163K/yr195K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 11 sellers
Flapen Score
Therapy Putty against its category
The dotted line is the Health & Personal Care average. Past it, Therapy Putty is stronger. Inside it, weaker.
Market
The Therapy Putty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Therapy Putty 195K times last year and spent an estimated £163K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £163Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- therapy putty95K searches a year
02 · Price
A sale here is worth £8.32.
Listings sell for £8.32 on average, from £3.61 to £19.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.32 that is £8K to £10K a year per listing.
- Average price
- £8.32under the $15 to $100 sweet spot
- Price range
- £3.61–£19.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #210 within Medical Supplies & Equipment. It carries 1,389 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #210in Medical Supplies & Equipment
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,389per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Therapy Putty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JFA Medical Therapy Exercise Putty 5 Strengths - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £11.73
- Rating
- 4.6/5
- Reviews
- 1,653
- Age
- 5y ago
Therapy Putty Set for Hand Exercise & Physio Rehab 5 Levels (Extra Soft to Firm) Grip Strength Trainer for Arthritis Carpal Tunnel Stroke Recovery & Stress Relief (5 x 57g)
- Price
- £12.26
- Rating
- 4.5/5
- Reviews
- 2,425
- Age
- 7y ago
Meglio Hand Therapy Putty - Pack of 5 Stress Relief Hand Exercise Putty
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 3,194
- Age
- 4y ago
JFA Medical Therapy Exercise Putty 5 Strengths Alternative Colours - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £11.80
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 4y ago
Meglio Hand Therapy Putty Medium Green 57g Grip Strength & Rehab
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 3,194
- Age
- 8y ago
Trending
90-day click momentum
JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Cando TheraPutty - Therapeutic modelling clay - 3 oz- yellow (very light)
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 14y ago
Sensory Direct Therapy Putty - Firm Blue Slime | For Strengthening & Motor Skills for Autism Arthritis Sensory Disorders & Special Needs Kids & Adults | Hand & Finger Physio Exercise | Non Toxic
- Price
- £5.72
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7y ago
Vive Therapy Putty - Theraputty Therapeutic Occupational and Exercise Tool for Stress - Finger Hand Grip Strength Exercises - Extra Soft Medium Firm Resistance (6 Count (Pack of 1))
- Price
- £19.76
- Rating
- 4.6/5
- Reviews
- 3,676
- Age
- 8y ago
Newest
by launch dateHand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
JFA Medical Therapy Putty 57g Single Tub - Soft
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 10mo ago
JFA Medical Therapy Putty 57g Single Tub - Medium
- Price
- £5.71
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 10mo ago
JFA Medical Therapy Putty 57g Single Tub - Firm
- Price
- £5.67
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
3%
- JFA Medical47%
- Meglio17%
- The Glowhouse17%
- Cando11%
- Sensory Direct3%
- EPHRATA2%
- Open — no brand owns it (2 brands, 3%)
Demand
Therapy Putty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Therapy Putty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- therapy putty95K/yr
- theraputty38K/yr
- therapy putty for adults10K/yr
- therapy putty for kids15K/yr
- theraputty for kids9K/yr
- hand therapy putty6K/yr
- jfa medical therapy exercise putty 5 strengths3K/yr
- hand putty3K/yr
- thera putty3K/yr
- theraputty for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Therapy Putty
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small and chemical smell
The smell is a teeny bit funky
There's a minor smell
Turns out pretty tough
The balls that are available are hard
Started off really hard
it sticks to your hands quite badly
then it went all sticky
it sticks to it like glue
expensive for what it is
just very expensive for 57g
- Price is a bit on the high side
sometimes it is hard to close the pot
very difficult to get off
Love
The quality of the product is great, it is not sticky so it does not pick up a lot of dust and dirt
Overall, I am satisfied with this product and consider it to offer good value for money
Excellent product
Good price
Great value
Value for money
easier on my hands
very easy to use
easy to work with
It is soft
Soft and easy to use
have that smooth
As advertised
It actually works as described
Exactly as advertised
Return
0.3% Return rate 27% Fixable by listing
Quite small
The pots are small so you can take them out
Very small amount
Turns out pretty tough
The balls that are available are hard
Started off really hard
it sticks to your hands quite badly
then it went all sticky
it sticks to it like glue
Terrible - Puttys leak out the tubs
sometimes it is hard to close the pot
very difficult to get off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Therapy Putty questions
Answered from the same tracked data.