Skip to content

Therapy Putty

Fail

The top 5 brands take 94% of clicks, so Therapy Putty is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£163K/yr195K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
60%top-5 click share · 8 brands · 11 sellers

Flapen Score

Therapy Putty against its category

The dotted line is the Health & Personal Care average. Past it, Therapy Putty is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therapy Putty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Therapy Putty 195K times last year and spent an estimated £163K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.0%
Market size, estimated
£163Ka year
Peak month
December2.2× the quietest month
Top search term
therapy putty95K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £3.61 to £19.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.32 that is £8K to £10K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£3.61–£19.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #210 within Medical Supplies & Equipment. It carries 1,389 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#210in Medical Supplies & Equipment
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,389per listing
Listings tracked
21

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Therapy Putty products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

3%

  • JFA Medical47%
  • Meglio17%
  • The Glowhouse17%
  • Cando11%
  • Sensory Direct3%
  • EPHRATA2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Therapy Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Therapy Putty search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • therapy putty95K/yr
  • theraputty38K/yr
  • therapy putty for adults10K/yr
  • therapy putty for kids15K/yr
  • theraputty for kids9K/yr
  • hand therapy putty6K/yr
  • jfa medical therapy exercise putty 5 strengths3K/yr
  • hand putty3K/yr
  • thera putty3K/yr
  • theraputty for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Therapy Putty

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.3%of orders come back
“Very small and chemical smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Therapy Putty questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data