therapy putty
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,389.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£163K£163K/yr · 195K searches
Price range
Okay£3.61–£19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, therapy putty is a £163K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
therapy putty market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £125K–£166K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 2.6%
- Avg brand age
- 46 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
3%
- JFA Medical47%
- Meglio17%
- The Glowhouse17%
- Cando11%
- Sensory Direct3%
- EPHRATA2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top therapy putty search terms
- therapy putty95K/yr
- theraputty38K/yr
- therapy putty for adults10K/yr
- therapy putty for kids15K/yr
- theraputty for kids9K/yr
- hand therapy putty6K/yr
- jfa medical therapy exercise putty 5 strengths3K/yr
- hand putty3K/yr
- thera putty3K/yr
- theraputty for adults4K/yr
Top therapy putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JFA Medical Therapy Exercise Putty 5 Strengths - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
JFA Medical£11.734.6★1,653 rev
Therapy Putty Set for Hand Exercise & Physio Rehab 5 Levels (Extra Soft to Firm) Grip Strength Trainer for Arthritis Carpal Tunnel Stroke Recovery & Stress Relief (5 x 57g)
The Glowhouse£12.264.5★2,425 rev
Meglio Hand Therapy Putty - Pack of 5 Stress Relief Hand Exercise Putty
Meglio£12.734.5★3,194 rev
JFA Medical Therapy Exercise Putty 5 Strengths Alternative Colours - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
JFA Medical£11.804.6★749 rev
Meglio Hand Therapy Putty Medium Green 57g Grip Strength & Rehab
Meglio£4.924.5★3,194 rev
Newest
by launch date
Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
EPHRATA£14.4916 rev
JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
JFA Medical£12.3560 rev
JFA Medical Therapy Putty 57g Single Tub - Soft
JFA Medical£5.7761 rev
JFA Medical Therapy Putty 57g Single Tub - Medium
JFA Medical£5.7149 rev
JFA Medical Therapy Putty 57g Single Tub - Firm
JFA Medical£5.6748 rev
Trending
90-day click momentumJFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs
JFA Medical£12.354.6★
Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty
EPHRATA£14.494.6★
Cando TheraPutty - Therapeutic modelling clay - 3 oz- yellow (very light)
Cando£5.204.4★
Sensory Direct Therapy Putty - Firm Blue Slime | For Strengthening & Motor Skills for Autism Arthritis Sensory Disorders & Special Needs Kids & Adults | Hand & Finger Physio Exercise | Non Toxic
Sensory Direct£5.724.5★
Vive Therapy Putty - Theraputty Therapeutic Occupational and Exercise Tool for Stress - Finger Hand Grip Strength Exercises - Extra Soft Medium Firm Resistance (6 Count (Pack of 1))
Vive£19.764.6★
What buyers say about therapy putty
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the product is great, it is not sticky so it does not pick up a lot of dust and dirt”
“Good price”
“easier on my hands”
“It is soft”
“As advertised”
“It has been helping me exercise my hand, build strength back into my fingers, and improve my grip in a simple and practical way”
“we all agreed these have helped. sister has mild arthritis”
“The colours are bright”
“Perfect size”
“the progression between strengths is clear”
What buyers complain about
“Very small and chemical smell”
“Turns out pretty tough”
“it sticks to your hands quite badly”
“expensive for what it is”
“sometimes it is hard to close the pot”
“Quite small”
“Terrible - Puttys leak out the tubs”
“Zero Mess: One of my biggest worries was getting greasy residue all over my computer keyboard and mouse”
“Too firm for me”
“due to a fall”
Top return reasons
Common questions
- Is therapy putty profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the therapy putty niche?
- 8 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in therapy putty?
- Top complaints mined from reviews: Smell, Hard Feel, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for therapy putty peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the therapy putty niche?
- Listings span £3.61–£19.76; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.