Theraback

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-29.7%

Conversion, latest week

4.1%

Market size, estimated

£255Ka year

Top search term

theraback 3 in 1 back therapy66K searches a year

Listings sell for £42.99 on average, from £21.83 to £60.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £42.99 that is £4K to £11K a year per listing.

Average price

£42.99inside the $15 to $100 sweet spot

Price range

£21.83–£60.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£4K–£11K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #283 within Wellness. It carries 57 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

64%

Out of stock, average day

23.4%

Average rank

#283in Wellness

Average rating

3.70 starsAmazon United Kingdom average 4.36 stars

Average reviews

57per listing

Listings tracked

39

35 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

9Amazon's first-year sales bar

Average brand age

18 months