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Thealoz Duo Gel

Fail

The top 5 brands take 100% of clicks, so Thealoz Duo Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£303K/yr104K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
95%top-5 click share · 3 brands · 11 sellers

Flapen Score

Thealoz Duo Gel against its category

The dotted line is the Health & Personal Care average. Past it, Thealoz Duo Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thealoz Duo Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thealoz Duo Gel 104K times last year and spent an estimated £303K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
14.8%
Market size, estimated
£303Ka year
Peak month
July1.3× the quietest month
Top search term
hylo forte eye drops63K searches a year

02 · Price

A sale here is worth £19.75.

Listings sell for £19.75 on average, from £9.95 to £37.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £19.75 that is £49K to £59K a year per listing.

Average price
£19.75inside the $15 to $100 sweet spot
Price range
£9.95–£37.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£49K–£59K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Eye Care. It carries 2,803 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Eye Care
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,803per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Thealoz Duo Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£242K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • HYLO EYE CARE84%
  • Hyco San9%
  • Scope Healthcare7%

Demand

Thealoz Duo Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thealoz Duo Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hylo forte eye drops63K/yr
  • hylo forte12K/yr
  • hylo-forte eye drops5K/yr
  • hylo7K/yr
  • hyloforte eye drops5K/yr
  • hylo eye drops5K/yr
  • hylo forte eye drops for dry eyes3K/yr
  • hyloforte2K/yr
  • hyloforte lubricating eye drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Thealoz Duo Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use14%−0.05

So hard to use this product

Difficult to use

its quite stiff to press

Value For Money13%

Waste of money

They are expensive

More expensive

Dispensing Mechanism8%−0.04

The dispenser can be a little tricky

Difficult to dispense

Unusable dispenser

Moist/Dry8%+0.99

so prone to dry

Had really dry eyes the past few days

Dry eyes

Product Condition3%−0.02

Not sure if these have been used before

Received an already open product

Therefore I feel like it has previously been used

Love

Eye-Hygiene28%+2.23

Best eye drops

Effective relief for dry eyes

Great for Dry Eye

Moist/Dry15%+0.99

Soothing and hydrating

Helps with dry eyes

Eyes feel hydrated

Quality-Overall11%+0.29

Quality product and speedy delivery

Excellent product

A product that's reliable

Value For Money7%

Reasonable price

Best price

Great value

Ease Of Use7%−0.05

Easy and effective to use

easy to take with you

Easy to hold

Return

0.1% Return rate 0% Fixable by listing

Product Condition25%█▇▆▆▇█

Not sure if these have been used before

Received an already open product

Therefore I feel like it has previously been used

Functionality-Overall13%█▄▆▇▄▅

The mechanism is what I would call non-efficient. read: doesn't work

does not work quickly

Doesnt work well for me

Leak-Proof13%▃▄▅▃█▇
Dispensing Mechanism8%▄▇▃█▂▂

The dispenser can be a little tricky

Difficult to dispense

Unusable dispenser

Contamination4%▅▅▄▄▁█

FAQ

Common Thealoz Duo Gel questions

Answered from the same tracked data.