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64

thank you candle

Worth a look

Shows demand growing +211.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 98Conversion 49Competition 72Returns 97Price range 49Avg price 41Brand share 82Review moat 97Quality gap 60

Growth

Incredible+211.3%

90-day search growth — must beat 0% to launch

Review moat

Incredible64.57

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay£5.84–£23.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.87

avg listing price — sweet spot $15–$100

Market size

Bad£26K

£26K/yr · 61K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, thank you candle is a £26K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

thank you candle market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£27K–£33K
units × avg price
Conversion rate
3.9%
Avg BSR
#575
Page quality
0%
Prime
86%
Sponsored
94%
Out of stock
13.0%
Avg brand age
24 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

46

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

42%

Top 20: 87%

Open market

40%

  • PRSTENLY26%
  • YWKJDDM8%
  • Maia Gifts7%
  • Lily-Flame7%
  • HELQIBR6%
  • Cunegra6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +211.3% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 8.8×

Top thank you candle search terms

  • thank you candle36K/yr
  • teacher candle10K/yr
  • thank you candles8K/yr
  • thank you candles gifts for women7K/yr
All search terms

Top thank you candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£2K12%£3K16%£4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about thank you candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“the scent is beautiful”

Gifting Purpose32%

“great for gifting”

Quality-Overall10%

“Excellent product”

Value For Money7%

“great for thr price”

Brightness/Shine/Glow5%

“Warm glowing candles”

Advertised Vs Actual Product4%

“They are exactly what you expect”

Ease Of Use1%

“easy to read”

Size-Overall1%

“The size is convenient”

Design-Overall1%

“The design also features a message of appreciation that adds a personal touch”

What buyers complain about

Smell35%

“These do not smell at all when light very disappointing”

Size-Overall30%

“bigger than expected”

Advertised Vs Actual Product20%

“it looks nothing like on the picture, really disappointed”

Top return reasons

Advertised Vs Actual Product18%
Smell18%
Gifting Purpose18%
Product Condition12%
Defective Material/Parts12%
Size-Overall9%
Adhesion/Stickiness6%
Leak-Proof3%
Warmth3%
Value For Money3%

Common questions

Is thank you candle profitable to sell on Amazon United Kingdom?
The niche generates £26K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +211.3%. Flapen's verdict: Worth a look (64/100).
How competitive is the thank you candle niche?
24 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in thank you candle?
Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for thank you candle peak?
Demand peaks in Jun–Jul–Dec; the busiest month runs 8.8× the quietest.
What does it cost to enter the thank you candle niche?
Listings span £5.84–£23.65; the average listing price is £10.87 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.