How competitive is the Tena Slip Medium niche on Amazon United Kingdom?

11 brands and 45 sellers compete in Tena Slip Medium on Amazon United Kingdom. The top 5 Tena Slip Medium products take 47% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Tena Slip Medium?

Tena Slip Medium buyers on Amazon United Kingdom complain most about Size-Overall, Leak-Proof, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Tena Slip Medium niche?

Tena Slip Medium sells for £18.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.49–£45.80. The average incumbent carries 1,404 reviews — the moat a new listing must climb.

Tena Slip Medium

Tena Slip Medium shows low returns (0.0%), but a small market ($58K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tena Slip Medium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tena Slip Medium is a £58K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.

Tena Slip Medium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.5% over the last 90 days and 7.5% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr4K

Search volume / yr-2.5%42K

Conversion rate7.5%

Avg price£18.17

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 45

Top-5 product click share47%

Open market12%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Top Tena Slip Medium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TENA M (Pack of 1) White ProSkin Incontinence Slip Plus Medium 30 Count

Price: £17.93
Rating: 4.6/5
Reviews: 2,061
Age: 6y ago

Tena - Tena Proskin Maxi (Size M) Incontinence Slip - 24 Pieces

Price: £16.99
Rating: 4.2/5
Reviews: 25
Age: 3y ago

TENA ProSkin Slip Pro - Plus - Medium (3 Packs of 30)

Price: £45.80
Rating: 4.6/5
Reviews: 2,061
Age: 6y ago

TENA ProSkin Incontinence Slip Super Medium 30 Count White (Pack of 1)

Price: £17.91
Rating: 4.6/5
Reviews: 2,061
Age: 6y ago

Tena Slip All-in-One Pads Maxi Medium with ConfioAir - Pack of 24 (Eligible for VAT relief in the UK)

Price: £22.55
Rating: 4.4/5
Reviews: 38
Age: 10y ago

Newest

by launch date

by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary

Price: £23.87
Rating: 3.3/5
Reviews: 228
Age: 1y ago

SUNKISS Incontinence Pants for Men Daytime Disposable Adult Pull Ups Mens Protective Underwear with Maximum Absorbency Grey Medium 30 Count

Price: £21.10
Rating: 4.6/5
Reviews: 1,134
Age: 1y ago

WhyWorry Adult Nappies for Women and Men Large 15 Count

Price: £19.30
Rating: 3.9/5
Reviews: 181
Age: 1y ago

WhyWorry Adult Nappies for Women and Men Medium 15 Count

Price: £18.85
Rating: 3.9/5
Reviews: 181
Age: 1y ago

FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count

Price: £10.17
Rating: 3.7/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

TENA70%
ViraCare5%
WHYWORRY5%
SUNKISS4%
iD Expert4%
by Amazon3%
Open — no brand owns it (5 brands, 9%)

Tena Slip Medium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR7.5%Products36Brands11Top 5 Brands88%OOS Rate1.6%Rating4.3★Reviews1,404Avg BSR#119

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Tena Slip Medium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens nappies10K/yr +2.6%3.8% conv.
tena slip9K/yr -6.3%3.1% conv.
tena slip medium9K/yr -6.8%8.8% conv.
adult pads6K/yr +10.5%2.7% conv.
tena nappies4K/yr +0.0%4.0% conv.
tena proskin slip medium4K/yr -17.1%17.8% conv.

What reviews say buyers love and hate about Tena Slip Medium

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Comfort-Overall18%

“They are comfortable”

Size-Overall17%

“Good fit”

Quality-Overall16%

“Excellent Product”

Value For Money13%

“Excellent price”

Leak-Proof6%

“No leaks”

What buyers complain about

71% of reviews

Size-Overall20%

“NOT TRUE TO SIZE”

Leak-Proof18%

“Leaking”

Quality-Overall8%

“Cheap”

Value For Money6%

“Not cheap,”

Absorbency4%

“Didnt absorb well”

Tena Slip Medium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Advertised Vs Actual Product

18%

3Shape/Style

4Leak-Proof

5Adhesion/Stickiness

Common Tena Slip Medium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tena Slip Medium 54/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 36 tracked products. Search demand moved -2.5% over the last 90 days.