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Tena Slip Medium

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $58K a year here, so Tena Slip Medium is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£58K/yr42K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
47%top-5 click share · 11 brands · 45 sellers

Flapen Score

Tena Slip Medium against its category

The dotted line is the Health & Personal Care average. Past it, Tena Slip Medium is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tena Slip Medium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tena Slip Medium 42K times last year and spent an estimated £58K. The top 5 brands take 88% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.5%
Market size, estimated
£58Ka year
Peak month
January1.5× the quietest month
Top search term
mens nappies10K searches a year

02 · Price

A sale here is worth £18.17.

Listings sell for £18.17 on average, from £7.49 to £45.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.17 that is £0 to £2K a year per listing.

Average price
£18.17inside the $15 to $100 sweet spot
Price range
£7.49–£45.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #119 within Incontinence. It carries 1,404 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
1.6%
Average rank
#119in Incontinence
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,404per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tena Slip Medium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

9%

  • TENA70%
  • ViraCare5%
  • WHYWORRY5%
  • SUNKISS4%
  • iD Expert4%
  • by Amazon3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Tena Slip Medium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tena Slip Medium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens nappies10K/yr
  • tena slip9K/yr
  • tena slip medium9K/yr
  • adult pads6K/yr
  • tena nappies4K/yr
  • tena proskin slip medium4K/yr

Reviews and returns

What reviews say buyers love and hate about Tena Slip Medium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

NOT TRUE TO SIZE

slightly large

Too small

Leak-Proof18%

Leaking

leaked everywhere

leaked

Quality-Overall8%+1.02

Cheap

Not as good as they used to be

Poor quality

Value For Money6%+0.77

Not cheap,

£13 price increase from 4 weeks ago is horrendous

Waste of money

Absorbency4%

Didnt absorb well

Apparently the ones as pictured have been taken out of production together with the blue ones which had a slightly lower absorbency

the absorbency is none existent

Love

Comfort-Overall18%+1.71

They are comfortable

Very comfortable and secure

Comfortable to wear

Size-Overall17%−0.05

Good fit

Good fit for men

Suitable for purpose

Quality-Overall16%+1.02

Excellent Product

Reliable product

The product is satisfactory

Value For Money13%+0.77

Excellent price

Excellent value for money

Good value for money

Leak-Proof6%

No leaks

Leak free

No leakage

Return

0.0% Return rate 87% Fixable by listing

Size-Overall62%█▄▆▆█▆

NOT TRUE TO SIZE

slightly large

Too small

Advertised Vs Actual Product18%▁▄▁██▆

was dubious about the claims

Not as described

are not as described

Shape/Style3%▃▅█▁▁▁

Disappointed with new shape

Shapeless

Leak-Proof3%▁█▁▁▃▄

Leaking

leaked everywhere

leaked

Adhesion/Stickiness2%▁▁█▁▁▃

FAQ

Common Tena Slip Medium questions

Answered from the same tracked data.