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Tena Pants for Women Xl

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Tena Pants for Women Xl is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£155K/yr37K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
47%top-5 click share · 7 brands · 28 sellers

Flapen Score

Tena Pants for Women Xl against its category

The dotted line is the Health & Personal Care average. Past it, Tena Pants for Women Xl is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tena Pants for Women Xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tena Pants for Women Xl 37K times last year and spent an estimated £155K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
14.5%
Market size, estimated
£155Ka year
Peak month
September2.8× the quietest month
Top search term
tena pants for women extra large6K searches a year

02 · Price

A sale here is worth £28.38.

Listings sell for £28.38 on average, from £10.17 to £55.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £28.38 that is £3K to £7K a year per listing.

Average price
£28.38inside the $15 to $100 sweet spot
Price range
£10.17–£55.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Intimate Hygiene. It carries 750 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#96in Intimate Hygiene
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Tena Pants for Women Xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

28

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 98%

Open market

1%

  • TENA83%
  • Essity6%
  • SUNKISS5%
  • FRIENDS2%
  • WHYWORRY2%
  • Depend1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tena Pants for Women Xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Tena Pants for Women Xl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tena pants for women extra large6K/yr
  • tena pants for women xl9K/yr
  • tena pants xl6K/yr
  • tena proskin pants xl6K/yr
  • xxl incontinence pants for women4K/yr
  • tena xl pants women3K/yr
  • tena xl3K/yr

Reviews and returns

What reviews say buyers love and hate about Tena Pants for Women Xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.20

NOT TRUE TO SIZE

Very big

Small sized

Absorbency10%−0.04

Not absorbance

Not absorbent as promised

not as absorbent as I expected

Leak-Proof10%

a leak came through

Leaking

These leaked easily

Value For Money7%+0.91

Waste of money

expensive

pricey

Thickness3%−0.01

Very thin

Padding was extremely thin

Too thin to give me real confidence

Love

Comfort-Overall20%+1.77

So comfortable

Very comfortable pants

Comfortable to wear

Size-Overall16%−0.20

True to size

Good fit

Size is definitely nice and big

Value For Money14%+0.91

Good price

Good value for money

Good value for the money

Quality-Overall13%+0.90

I ordered this item for my friend and she was very pleased with the quality, the fit and the comfort

Excellent product, great seller

Excellent product

Absorbency9%−0.04

very absorbent

very good absorbency pants

theyre a really absorbent pad

Return

0.0% Return rate 78% Fixable by listing

Size-Overall78%▁██▄▆█

NOT TRUE TO SIZE

Very big

Small sized

Weight Heavy9%▁▁▁█▁▁
Leak-Proof6%▁▁▁▁█▁

a leak came through

Leaking

These leaked easily

Product Condition6%▁▁▁█▁▁

FAQ

Common Tena Pants for Women Xl questions

Answered from the same tracked data.