tena pants for women medium
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£29.44avg listing price — sweet spot $15–$100
Price range
Great£7.98–£86.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good972.63avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£188K£188K/yr · 36K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tena pants for women medium is a £188K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tena pants for women medium market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £177K–£236K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 43%
- Out of stock
- 3.9%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
0%
- TENA91%
- Always Discreet5%
- by Amazon2%
- FAMPAL1%
- SUNKISS1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tena pants for women medium search terms
- tena proskin pants medium13K/yr
- tena pants for women medium15K/yr
- tena pants medium3K/yr
- tena pants super medium4K/yr
Top tena pants for women medium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TENA ProSkin Pants Super Medium | Incontinence Pants - 4 Packs of 12
TENA£42.564.7★3,228 rev
Tena Pants Super Medium Pack of 12
TENA£11.854.6★3,077 rev
TENA ProSkin Pants Super Incontinence Underwear Medium (48 Count)
TENA£38.894.7★1,822 rev
Multipack 4X TENA Pants Maxi Medium (2500ml) 10 Pack Incontinence Protection
TENA£44.704.7★3,228 rev
Tena ProSkin Pants Super Incontinence Underwear Medium (48 Count)
TENA£17.934.7★3,228 rev
Newest
by launch date
Always Discreet Incontinence Pant Maximum Protection 8 Drops Size M 4x12 Counts with Odour Neutralising Technology
Always Discreet£50.5742 rev
by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary
by Amazon£19.24259 rev
Always Discreet Maximum Protection M 4x8ct
Always Discreet£33.1342 rev
TENA Pants Normal Medium (M) - Absorbent Stretch and Disposable Briefs for Urinary Losses Panties for Her and Him - Unisex Discreet and Comfortable 1 Pack of 8
TENA£11.1251 rev
Tena ProSkin Pants Super Incontinence Underwear Medium (48 Count)
TENA£17.933,228 rev
Trending
90-day click momentumTENA Pants Normal Medium (M) - Absorbent Stretch and Disposable Briefs for Urinary Losses Panties for Her and Him - Unisex Discreet and Comfortable 1 Pack of 8
TENA£11.124.3★
Always Discreet Incontinence Pant Maximum Protection 8 Drops Size M 4x12 Counts with Odour Neutralising Technology
Always Discreet£50.573.6★
Tena Silhouette Plus Creme Incontinence Pants Medium 9 Pack
TENA£7.984.5★
TENA ProSkin Pants Super Medium | Incontinence Pants - 4 Packs of 12
TENA£42.564.7★
Multipack 4X TENA Pants Maxi Medium (2500ml) 10 Pack Incontinence Protection
TENA£44.704.7★
What buyers say about tena pants for women medium
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pull ups”
“Good price”
“GOOD FIT”
“very comfortable”
“Does the job”
“well absorbent”
“not bulky like the massive pads they give you in hospital”
“They hold in the moisture quite well”
“It was much easier to used this when I was in the bed all day”
“Perfect - not too bulky”
What buyers complain about
“NOT TRUE TO SIZE”
“Leaking”
“Rubbish”
“These are very bulky”
“this item is not very different from the one i purchased before only more expensive”
“Smell from the black cloth before”
“Follow customers instructions don”
“These were really thin”
“thin description”
“Very embarrassed to wear”
Top return reasons
Common questions
- Is tena pants for women medium profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tena pants for women medium niche?
- 5 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tena pants for women medium?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 0.0%.
- When does demand for tena pants for women medium peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tena pants for women medium niche?
- Listings span £7.98–£86.06; the average listing price is £29.44 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.