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Tena Pants for Women Medium

Tena Pants for Women Medium shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 38Growth 11Conversion 99Competition 51Returns 100Price range 88Avg price 95Brand share 0Review moat 63Quality gap 63
This niche Category average

Is Tena Pants for Women Medium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tena Pants for Women Medium is a £188K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Tena Pants for Women Medium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.8% over the last 90 days and 17.8% of searches end in a purchase.

£188K

revenue / yr

Units sold / yr8K
Search volume / yr-27.8%36K
Conversion rate17.8%
Avg price£29.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 44
Top-5 product click share54%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement43%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews973

Top Tena Pants for Women Medium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

0%

  • TENA91%
  • Always Discreet5%
  • by Amazon2%
  • FAMPAL1%
  • SUNKISS1%
  • Open — no brand owns it (0%)

Tena Pants for Women Medium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR17.8%Products30Brands5Top 5 Brands100%OOS Rate3.9%Rating4.4★Reviews973Avg BSR#108
900700Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Tena Pants for Women Medium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tena proskin pants medium13K/yr
  • tena pants for women medium15K/yr
  • tena pants medium3K/yr
  • tena pants super medium4K/yr

What reviews say buyers love and hate about Tena Pants for Women Medium

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall20%

Good quality pull ups

Value For Money19%

Good price

Size-Overall12%

GOOD FIT

Comfort-Overall9%

very comfortable

Advertised Vs Actual Product9%

Does the job

What buyers complain about

87% of reviews
Size-Overall35%

NOT TRUE TO SIZE

Leak-Proof16%

Leaking

Quality-Overall10%

Rubbish

Weight Heavy6%

These are very bulky

Value For Money5%

this item is not very different from the one i purchased before only more expensive

Tena Pants for Women Medium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Value For Money
20%
3Ease Of Use
5%
4Advertised Vs Actual Product
5%

Common Tena Pants for Women Medium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tena Pants for Women Medium 53/100 on Amazon United Kingdom — Worth a look. The niche generates £188K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -27.8% over the last 90 days.
Search demand for Tena Pants for Women Medium on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.