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Tena Pants for Women Medium

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Tena Pants for Women Medium is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£188K/yr36K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
54%top-5 click share · 5 brands · 44 sellers

Flapen Score

Tena Pants for Women Medium against its category

The dotted line is the Health & Personal Care average. Past it, Tena Pants for Women Medium is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tena Pants for Women Medium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tena Pants for Women Medium 36K times last year and spent an estimated £188K. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
17.8%
Market size, estimated
£188Ka year
Peak month
February1.4× the quietest month
Top search term
tena proskin pants medium13K searches a year

02 · Price

A sale here is worth £29.44.

Listings sell for £29.44 on average, from £7.98 to £86.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £29.44 that is £3K to £7K a year per listing.

Average price
£29.44inside the $15 to $100 sweet spot
Price range
£7.98–£86.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #108 within Incontinence. It carries 973 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
87%
Out of stock, average day
3.9%
Average rank
#108in Incontinence
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tena Pants for Women Medium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 90%

Open market

0%

  • TENA91%
  • Always Discreet5%
  • by Amazon2%
  • FAMPAL1%
  • SUNKISS1%
  • Open — no brand owns it (0%)

Demand

Tena Pants for Women Medium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tena Pants for Women Medium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tena proskin pants medium13K/yr
  • tena pants for women medium15K/yr
  • tena pants medium3K/yr
  • tena pants super medium4K/yr

Reviews and returns

What reviews say buyers love and hate about Tena Pants for Women Medium

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“NOT TRUE TO SIZE”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tena Pants for Women Medium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data