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Tena Men Level 3

Fail

The top 5 brands take 100% of clicks, so Tena Men Level 3 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£177K/yr36K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
86%top-5 click share · 2 brands · 32 sellers

Flapen Score

Tena Men Level 3 against its category

The dotted line is the Health & Personal Care average. Past it, Tena Men Level 3 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tena Men Level 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tena Men Level 3 36K times last year and spent an estimated £177K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
19.5%
Market size, estimated
£177Ka year
Peak month
February1.3× the quietest month
Top search term
tena men level 314K searches a year

02 · Price

A sale here is worth £25.04.

Listings sell for £25.04 on average, from £7.56 to £64.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £25.04 that is £6K to £13K a year per listing.

Average price
£25.04inside the $15 to $100 sweet spot
Price range
£7.56–£64.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #99 within Intimate Hygiene. It carries 5,185 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
1.0%
Average rank
#99in Intimate Hygiene
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,185per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tena Men Level 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • TENA98%
  • Drylife2%

Demand

Tena Men Level 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tena Men Level 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tena men level 314K/yr
  • tena pads for men level 38K/yr
  • mens tena pads level 35K/yr
  • tena for men level 35K/yr
  • tena mens pads level 33K/yr
  • tena pads for men level 43K/yr
  • tena level 3 mens pads220/yr

Reviews and returns

What reviews say buyers love and hate about Tena Men Level 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall29%−0.18

They're far too bulky and uncomfortable

Uncomfortable

Adhesion/Stickiness12%−0.06

However the first order delivered was 23cm long which moves around. the adhesive is poor

Adhesive tape far too small an area to support the product

The problem is the adhesion sticky tape is completely useless

Advertised Vs Actual Product12%+0.40

was dubious about the claims

Incorrect description on the measurement of the product

Value For Money10%+0.84

Gets expensive then

Complete waste of money

Leak-Proof10%

Leakage after prostatectomy

there was some by-pass leakage contained by the pad

The urine leaked out of the side

Love

Quality-Overall20%+1.67

Great product that meets my needs

Excellent product

product ok, good and reliable seller

Value For Money18%+0.84

Value for the money

Excellent value for money

Good price

Advertised Vs Actual Product13%+0.40

Does what it is supposed to do

Item as described

Does what it says

Comfort-Overall9%−0.18

very comfortable

Comfortable to wear

Comfortable and secure

Efficiency7%+0.52

Achieves it,s purpose- very good

Works well

Work well but

Return

0.0% Return rate 60% Fixable by listing

Advertised Vs Actual Product40%▁▁▅▁█▁

was dubious about the claims

Incorrect description on the measurement of the product

Value For Money20%█▁▁▁▁▁

Gets expensive then

Complete waste of money

Thin20%▁▁█▁▁▁
Size-Overall20%▁▁▁▁▁█

FAQ

Common Tena Men Level 3 questions

Answered from the same tracked data.