Teeth Whitening Trays
MaybeThe products selling today average only 3.4★. But demand is soft, at +0.7% this quarter, so Teeth Whitening Trays is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £119K/yr131K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 51%top-5 click share · 22 brands · 62 sellers
Flapen Score
Teeth Whitening Trays against its category
The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Trays is stronger. Inside it, weaker.
Market
The Teeth Whitening Trays market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teeth Whitening Trays 131K times last year and spent an estimated £119K. The top 5 brands take 53% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £119Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- teeth whitening trays36K searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £3.28 to £53.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.29 that is £3K to £6K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £3.28–£53.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #86 within Dental Care. It carries 1,080 reviews at 3.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 87%
- Out of stock, average day
- 10.3%
- Average rank
- #86in Dental Care
- Average rating
- 3.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,080per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Teeth Whitening Trays products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lumeeno Moldable Teeth Whitening Trays for Gel Compatible with Opalescence and All Gels - 4 Trays & 2 Storage Cases Thin Trimmable BPA-Free
- Price
- £7.37
- Rating
- 3.9/5
- Reviews
- 750
- Age
- 9y ago

Teeth Whitening Dental Trays - Custom Made by Professionals Using A DIY Home Impression Kit (New Improved Longer Lasting Material)
- Price
- £53.29
- Rating
- 4.3/5
- Reviews
- 851
- Age
- 13y ago

Teeth Whitening Trays Moldable - Custom Made DIY Home Dental Impression Kit with Reservoir - Long Lasting BPA Free Teeth Whitening Kit for Whitening Teeth Bleaching Fits Perfectly to Each Tooth
- Price
- £50.76
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

6PCS Teeth Whitening Trays Reusable Teeth Whitening Gum Shield Plasticity Teeth Whitening Mouth Trays Set for Teeth Whitening Teeth Bleaching Teeth Grinding Teeth Protecting
- Price
- £5.20
- Rating
- 3.0/5
- Reviews
- 34
- Age
- 1y ago

Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentum
8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
- Price
- £4.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
- Price
- £7.31
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago

12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
- Price
- £7.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
- Price
- £6.55
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch date
Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
- Price
- £4.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
- Price
- £6.55
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago

6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
- Price
- £7.31
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago

12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
- Price
- £7.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
62
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
51%
Top 20: 97%
Open market
39%
- Lumeeno16%
- ProWhite Direct11%
- KRENIE10%
- MySmile MyWay8%
- Bansusu8%
- Auqewl7%
Demand
Teeth Whitening Trays search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Teeth Whitening Trays search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teeth whitening trays36K/yr
- whitening trays16K/yr
- teeth whitening moulds8K/yr
- teeth whitening gum shield12K/yr
- moldable teeth whitening trays6K/yr
- teeth whitening tray8K/yr
- teeth moulds for teeth whitening7K/yr
- teeth mould kit6K/yr
- teeth whitening trays moldable5K/yr
- teeth whitening mouth trays8K/yr
Reviews and returns
What reviews say buyers love and hate about Teeth Whitening Trays
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Poor fit
I do wish they sold the small
it moulds to your teeth
literally with in a couple of mins it had cut my mouth
small size too big for mouth
doesnt close properly
Didn't work for me
they just don't work
No instructions
The instructions are not clear
Instructions unclear
These are absolutely rubbish
Poor quality
Absolute garbage
Love
as the reviews were good
Excellent product
Good kit
Ease of use
once you've done it, the process is quick and straightforward
easy to carry
It is protecting my teeth
Good for dental hygiene
Perfect for teeth grinders
Comfortable fit
Comfortable all night
comfy to wear
easy to fit
Fit well
create a snug fit
Return
0.8% Return rate 47% Fixable by listing
Too big
Poor fit
I do wish they sold the small
doesnt close properly
Didn't work for me
they just don't work
These are absolutely rubbish
Poor quality
Absolute garbage
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teeth Whitening Trays questions
Answered from the same tracked data.









