Teeth Whitening Trays
Teeth Whitening Trays shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Teeth Whitening Trays profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Teeth Whitening Trays is a £119K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May. Verdict: Worth a look — 61/100.
Teeth Whitening Trays: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.7% over the last 90 days and 8.0% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Teeth Whitening Trays products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lumeeno Moldable Teeth Whitening Trays for Gel Compatible with Opalescence and All Gels - 4 Trays & 2 Storage Cases Thin Trimmable BPA-Free
- Price
- £7.37
- Rating
- 3.9/5
- Reviews
- 750
- Age
- 9y ago
Teeth Whitening Dental Trays - Custom Made by Professionals Using A DIY Home Impression Kit (New Improved Longer Lasting Material)
- Price
- £53.29
- Rating
- 4.3/5
- Reviews
- 851
- Age
- 13y ago
Teeth Whitening Trays Moldable - Custom Made DIY Home Dental Impression Kit with Reservoir - Long Lasting BPA Free Teeth Whitening Kit for Whitening Teeth Bleaching Fits Perfectly to Each Tooth
- Price
- £50.76
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago
6PCS Teeth Whitening Trays Reusable Teeth Whitening Gum Shield Plasticity Teeth Whitening Mouth Trays Set for Teeth Whitening Teeth Bleaching Teeth Grinding Teeth Protecting
- Price
- £5.20
- Rating
- 3.0/5
- Reviews
- 34
- Age
- 1y ago
Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentum
8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
- Price
- £4.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
- Price
- £7.31
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago
12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
- Price
- £7.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
- Price
- £6.55
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch dateAuqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
- Price
- £11.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
- Price
- £4.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
- Price
- £6.55
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago
6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
- Price
- £7.31
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago
12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
- Price
- £7.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 rising
Sellers
62
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
51%
Top 20: 97%
Open market
39%
- Lumeeno16%
- ProWhite Direct11%
- KRENIE10%
- MySmile MyWay8%
- Bansusu8%
- Auqewl7%
Teeth Whitening Trays demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.9×
Top Teeth Whitening Trays search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- teeth whitening trays36K/yr
- whitening trays16K/yr
- teeth whitening moulds8K/yr
- teeth whitening gum shield12K/yr
- moldable teeth whitening trays6K/yr
- teeth whitening tray8K/yr
- teeth moulds for teeth whitening7K/yr
- teeth mould kit6K/yr
- teeth whitening trays moldable5K/yr
- teeth whitening mouth trays8K/yr
What reviews say buyers love and hate about Teeth Whitening Trays
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“as the reviews were good”
“Ease of use”
“It is protecting my teeth”
“Comfortable fit”
“easy to fit”
What buyers complain about
74% of reviews“Too big”
“it moulds to your teeth”
“doesnt close properly”
“No instructions”
“These are absolutely rubbish”
Teeth Whitening Trays return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Teeth Whitening Trays questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
