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Teeth Whitening Trays

Maybe

The products selling today average only 3.4★. But demand is soft, at +0.7% this quarter, so Teeth Whitening Trays is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£119K/yr131K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
51%top-5 click share · 22 brands · 62 sellers

Flapen Score

Teeth Whitening Trays against its category

The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Trays is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teeth Whitening Trays 131K times last year and spent an estimated £119K. The top 5 brands take 53% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
8.0%
Market size, estimated
£119Ka year
Peak month
May1.9× the quietest month
Top search term
teeth whitening trays36K searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £3.28 to £53.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.29 that is £3K to £6K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£3.28–£53.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #86 within Dental Care. It carries 1,080 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
10.3%
Average rank
#86in Dental Care
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,080per listing
Listings tracked
23

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Teeth Whitening Trays products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

62

Est. top-5 brand share

53%

Top 20: 98%

Est. top-5 click share

51%

Top 20: 97%

Open market

39%

  • Lumeeno16%
  • ProWhite Direct11%
  • KRENIE10%
  • MySmile MyWay8%
  • Bansusu8%
  • Auqewl7%

Demand

Teeth Whitening Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Teeth Whitening Trays search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teeth whitening trays36K/yr
  • whitening trays16K/yr
  • teeth whitening moulds8K/yr
  • teeth whitening gum shield12K/yr
  • moldable teeth whitening trays6K/yr
  • teeth whitening tray8K/yr
  • teeth moulds for teeth whitening7K/yr
  • teeth mould kit6K/yr
  • teeth whitening trays moldable5K/yr
  • teeth whitening mouth trays8K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Trays

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Teeth Whitening Trays questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data