teeth whitening trays
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great£3.28–£53.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,080.39avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 131K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, teeth whitening trays is a £119K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
teeth whitening trays market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £90K–£113K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 70%
- Out of stock
- 10.3%
- Avg brand age
- 33 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
62
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
51%
Top 20: 97%
Open market
39%
- Lumeeno16%
- ProWhite Direct11%
- KRENIE10%
- MySmile MyWay8%
- Bansusu8%
- Auqewl7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top teeth whitening trays search terms
- teeth whitening trays36K/yr
- whitening trays16K/yr
- teeth whitening moulds8K/yr
- teeth whitening gum shield12K/yr
- moldable teeth whitening trays6K/yr
- teeth whitening tray8K/yr
- teeth moulds for teeth whitening7K/yr
- teeth mould kit6K/yr
- teeth whitening trays moldable5K/yr
- teeth whitening mouth trays8K/yr
Top teeth whitening trays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lumeeno Moldable Teeth Whitening Trays for Gel Compatible with Opalescence and All Gels - 4 Trays & 2 Storage Cases Thin Trimmable BPA-Free
Lumeeno£7.373.9★750 rev
Teeth Whitening Dental Trays - Custom Made by Professionals Using A DIY Home Impression Kit (New Improved Longer Lasting Material)
ProWhite Direct£53.294.3★851 rev
Teeth Whitening Trays Moldable - Custom Made DIY Home Dental Impression Kit with Reservoir - Long Lasting BPA Free Teeth Whitening Kit for Whitening Teeth Bleaching Fits Perfectly to Each Tooth
MySmile MyWay£50.764.0★21 rev
6PCS Teeth Whitening Trays Reusable Teeth Whitening Gum Shield Plasticity Teeth Whitening Mouth Trays Set for Teeth Whitening Teeth Bleaching Teeth Grinding Teeth Protecting
Bansusu£5.203.0★34 rev
Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
Auqewl£11.905.0★2 rev
Newest
by launch dateAuqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
Auqewl£11.902 rev
8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
Meyyui£4.760 rev
6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
Veridius£6.552 rev
6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
Xforevery£7.314 rev
12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
QGH£7.451 rev
Trending
90-day click momentum8 PCS Teeth Whitening Trays Teeth Mould Guards Moldable Thermoplastic Tooth Retainers Tooth Whitening Gum Shield Reusable Mouthguard for Adults and Youth for ToothWhitening ToothProtecting
Meyyui£4.760.0★
Auqewl Moldable Teeth Whitening Trays 5 Piece Trimmable Food Grade Silicone Teeth Whitening Moulds BPA Free Reusable Dental Trays with Storage Case for Home Use
Auqewl£11.905.0★
6 Pack Teeth Whitening Trays Clear Moldable Gum Shield for Teeth Protecting Thermoplastic Teeth Mouth Guard Night Guard for Adults Reusable Mouth Trays for Bleaching & Teeth Protection
Xforevery£7.313.8★
12 Pcs Teeth Whitening Trays Transparent Thermoplastic Teeth Moulds for Teeth whitening and Protection Reusable
QGH£7.451.0★
6 Pcs Teeth Whitening Mouth Trays Thermoplastic Moldable Mould Guards Transparent Reusable for Whitening Bleaching Protecting Athletes Teeth
Veridius£6.552.0★
What buyers say about teeth whitening trays
What buyers praise and complain about, mined from review topics.What buyers love
“as the reviews were good”
“Ease of use”
“It is protecting my teeth”
“Comfortable fit”
“easy to fit”
“Excellent value for money”
“instructions are clear”
“Better than expected”
“helped reduce my teeth grinding”
“do help with my teeth grinding”
What buyers complain about
“Too big”
“it moulds to your teeth”
“doesnt close properly”
“No instructions”
“These are absolutely rubbish”
“Its much thicker than the picture indicates”
“Hard and uncomfortable”
“Ones made by your dentist may be more expensive”
“difficult to use”
“Extremely hard”
Top return reasons
Common questions
- Is teeth whitening trays profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 23 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the teeth whitening trays niche?
- 22 brands and 62 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in teeth whitening trays?
- Top complaints mined from reviews: Size-Overall, Oral Hygiene, Functionality-Overall. The return rate is 0.8%.
- When does demand for teeth whitening trays peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the teeth whitening trays niche?
- Listings span £3.28–£53.29; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.