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Teeth Whitening Trays

Maybe

The products selling today average only 3.4★. But demand is soft, at +0.7% this quarter, so Teeth Whitening Trays is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£119K/yr131K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
51%top-5 click share · 22 brands · 62 sellers

Flapen Score

Teeth Whitening Trays against its category

The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Trays is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teeth Whitening Trays 131K times last year and spent an estimated £119K. The top 5 brands take 53% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
8.0%
Market size, estimated
£119Ka year
Peak month
May1.9× the quietest month
Top search term
teeth whitening trays36K searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £3.28 to £53.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.29 that is £3K to £6K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£3.28–£53.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #86 within Dental Care. It carries 1,080 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
10.3%
Average rank
#86in Dental Care
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,080per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Teeth Whitening Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

62

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

51%

Top 20: 97%

Open market

39%

  • Lumeeno16%
  • ProWhite Direct11%
  • KRENIE10%
  • MySmile MyWay8%
  • Bansusu8%
  • Auqewl7%

Demand

Teeth Whitening Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Teeth Whitening Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teeth whitening trays36K/yr
  • whitening trays16K/yr
  • teeth whitening moulds8K/yr
  • teeth whitening gum shield12K/yr
  • moldable teeth whitening trays6K/yr
  • teeth whitening tray8K/yr
  • teeth moulds for teeth whitening7K/yr
  • teeth mould kit6K/yr
  • teeth whitening trays moldable5K/yr
  • teeth whitening mouth trays8K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Trays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.28

Too big

Poor fit

I do wish they sold the small

Oral Hygiene9%+0.35

it moulds to your teeth

literally with in a couple of mins it had cut my mouth

small size too big for mouth

Functionality-Overall9%−0.25

doesnt close properly

Didn't work for me

they just don't work

Instructions/User Manual/Troubleshooting7%−0.12

No instructions

The instructions are not clear

Instructions unclear

Quality-Overall7%+1.00

These are absolutely rubbish

Poor quality

Absolute garbage

Love

Quality-Overall15%+1.00

as the reviews were good

Excellent product

Good kit

Ease Of Use14%+1.47

Ease of use

once you've done it, the process is quick and straightforward

easy to carry

Oral Hygiene14%+0.35

It is protecting my teeth

Good for dental hygiene

Perfect for teeth grinders

Comfort-Overall12%+0.85

Comfortable fit

Comfortable all night

comfy to wear

Size-Overall12%−0.28

easy to fit

Fit well

create a snug fit

Return

0.8% Return rate 47% Fixable by listing

Size-Overall32%▆██▇█▇

Too big

Poor fit

I do wish they sold the small

Functionality-Overall17%█▇▆▇▄▆

doesnt close properly

Didn't work for me

they just don't work

Advertised Vs Actual Product8%▃▃▆▅█▅
Quality-Overall6%█▆▇▇▆▇

These are absolutely rubbish

Poor quality

Absolute garbage

Compatibility-Overall5%▃▃▅█▄▅

FAQ

Common Teeth Whitening Trays questions

Answered from the same tracked data.