Skip to content

Teeth Whitening Powder

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 72% of clicks, so Teeth Whitening Powder is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£326K/yr296K searches / yr
90-day growth
+45.2%search demand this quarter
Competition
72%top-5 click share · 11 brands · 46 sellers

Flapen Score

Teeth Whitening Powder against its category

The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Powder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teeth Whitening Powder 296K times last year and spent an estimated £326K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+45.2%
Conversion, latest week
7.8%
Market size, estimated
£326Ka year
Peak month
August4.2× the quietest month
Top search term
teeth whitening powder134K searches a year

02 · Price

A sale here is worth £14.13.

Listings sell for £14.13 on average, from £2.04 to £45.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £14.13 that is £21K to £28K a year per listing.

Average price
£14.13under the $15 to $100 sweet spot
Price range
£2.04–£45.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #127 within Dental Care. It carries 3,336 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
16.3%
Average rank
#127in Dental Care
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,336per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Teeth Whitening Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£33K£65K£98K£130K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

46

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

13%

  • MySweetSmile28%
  • Eucryl27%
  • Icy Bear Dental Care18%
  • Dentasheen6%
  • Pdoo4%
  • jiaonayiyi4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Teeth Whitening Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Teeth Whitening Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teeth whitening powder134K/yr
  • icy bear whitening powder50K/yr
  • icy bear25K/yr
  • tooth whitening powder21K/yr
  • tooth powder18K/yr
  • ice bear teeth whitening powder6K/yr
  • whitening powder7K/yr
  • icy bear teeth whitening powder4K/yr
  • icy bear dental7K/yr
  • icey bear teeth whitening powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Powder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Tooth Brightening”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Teeth Whitening Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data