Teeth Whitening Powder
MaybeReturns run at only 0.1% of orders. But the top 5 products take 72% of clicks, so Teeth Whitening Powder is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £326K/yr296K searches / yr
- 90-day growth
- +45.2%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 46 sellers
Flapen Score
Teeth Whitening Powder against its category
The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Powder is stronger. Inside it, weaker.
Market
The Teeth Whitening Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teeth Whitening Powder 296K times last year and spent an estimated £326K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.
- Searches, last 12 months
- 296K
- Growth, 90 days vs prior 90
- +45.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £326Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- teeth whitening powder134K searches a year
02 · Price
A sale here is worth £14.13.
Listings sell for £14.13 on average, from £2.04 to £45.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £14.13 that is £21K to £28K a year per listing.
- Average price
- £14.13under the $15 to $100 sweet spot
- Price range
- £2.04–£45.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #127 within Dental Care. It carries 3,336 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 16.3%
- Average rank
- #127in Dental Care
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,336per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Teeth Whitening Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
- Price
- £18.52
- Rating
- 3.9/5
- Reviews
- 7,378
- Age
- 4y ago
Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
- Price
- £2.28
- Rating
- 4.4/5
- Reviews
- 14,629
- Age
- 17y ago
ICY Bear Dental Composite Care Bundle - 28 Teeth Whitening Strips + 100ml Stain Removal Toothpaste + Pap+ Powder for Brightening & Maintaining Composite Bonding & Veneers Restorations
- Price
- £45.45
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago
ICY Bear Diamond Stain Removal Toothpaste for Daily Use Restore Natural Whitening of Your Teeth 1450ppm Fluoride Toothpaste Enamel-Friendly Pump Mint 100ml
- Price
- £17.47
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Dentasheen Teeth Whitening Powder Dentist-Approved Tooth Whitener Enamel-Safe Peroxide-Free & Sensitivity-Free Removes Coffee Tea Wine & Smoking Stains Fresh Mint 6 Month Supply
- Price
- £10.97
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 7mo ago
Trending
90-day click momentum
Teeth Whitening Powder Pap+ 40g - Effective Teeth Whitening - Enamel-Safe & Sensitivity-Free & Peroxide-Free - Teeth Whitening Kit that Removes Coffee Tea Wine Stains - Purple Teeth Whitening
- Price
- £15.72
- Rating
- 4.3/5
- Reviews
- 6,194
- Age
- 3mo ago
Teeth Whitening Powder - Enamel-Safe & Sensitivity-Free Natural Stain Remover for Coffee Wine Smoking & Tea Gum Protection & Freshen Breath (50g (Pack of 1)
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago
Spotlight Oral Care Teeth Whitening Powder - Made by Dentists | PAP+ Hydroxyapatite & Diamond Powder | Non-Abrasive & Enamel-Safe | Suitable for Sensitive Teeth & Dental Work | Instant Whitening
- Price
- £13.87
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 3y ago
ICY Bear Diamond Stain Removal Toothpaste for Daily Use Restore Natural Whitening of Your Teeth 1450ppm Fluoride Toothpaste Enamel-Friendly Pump Mint 100ml
- Price
- £17.47
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
ICY Bear Dental Composite Care Bundle - 28 Teeth Whitening Strips + 100ml Stain Removal Toothpaste + Pap+ Powder for Brightening & Maintaining Composite Bonding & Veneers Restorations
- Price
- £45.45
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago
Newest
by launch dateTeeth Whitening Powder Pap+ 40g - Effective Teeth Whitening - Enamel-Safe & Sensitivity-Free & Peroxide-Free - Teeth Whitening Kit that Removes Coffee Tea Wine Stains - Purple Teeth Whitening
- Price
- £15.72
- Rating
- 4.3/5
- Reviews
- 6,194
- Age
- 3mo ago
Teeth Whitening Powder - Enamel-Safe & Sensitivity-Free Natural Stain Remover for Coffee Wine Smoking & Tea Gum Protection & Freshen Breath (50g (Pack of 1)
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago
Dentasheen Teeth Whitening Powder Dentist-Approved Tooth Whitener Enamel-Safe Peroxide-Free & Sensitivity-Free Removes Coffee Tea Wine & Smoking Stains Fresh Mint 6 Month Supply
- Price
- £10.97
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 7mo ago
White Teeth Company Teeth Whitening Powder - Dentist Approved - Enamel Safe for Sensitive Teeth - Peroxide Free Mint Formula - Coffee Tea Wine Smoking Stain Remover - 6 Month Supply
- Price
- £13.93
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 11mo ago
Teeth Whitening Powder Tooth Whitener Stain Remover Teeth Restoration Mineral Powder Enamel Safe Removes Years of Tobacco Tea Coffee and Wine Stains Protect Gums & Freshen Breath
- Price
- £7.74
- Rating
- 3.8/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
46
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
13%
- MySweetSmile28%
- Eucryl27%
- Icy Bear Dental Care18%
- Dentasheen6%
- Pdoo4%
- jiaonayiyi4%
- Open — no brand owns it (5 brands, 13%)
Demand
Teeth Whitening Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.2×
Search terms
Top Teeth Whitening Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teeth whitening powder134K/yr
- icy bear whitening powder50K/yr
- icy bear25K/yr
- tooth whitening powder21K/yr
- tooth powder18K/yr
- ice bear teeth whitening powder6K/yr
- whitening powder7K/yr
- icy bear teeth whitening powder4K/yr
- icy bear dental7K/yr
- icey bear teeth whitening powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Teeth Whitening Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
Didn't do anything
Rubbish don't work
Waste of money
Very overpriced
expensive
Doesn't whiten
Yet another teeth whitening fail
Doesn't whiten teeth at all
I dont taste the mint like some people say
Leave a funny taste in your mouth
Horrendous taste
gums hyper sensitive
Not for bonded teeth
The results are not as dramatic as a dental whitening kits
Love
Whitening toothpaste
Teeth Whitening
Definitely brightens your teeth
Good product as expected from this company
Great performance
Excellent Product
Clean teeth
A very effective product for teeth
and my teeth feel amazing
Good Value
Great value
Money well spent
As described
Does everything it promises
Does work
Return
0.1% Return rate 14% Fixable by listing
Doesn't work
Didn't do anything
Rubbish don't work
Doesn't whiten
Yet another teeth whitening fail
Doesn't whiten teeth at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teeth Whitening Powder questions
Answered from the same tracked data.