Teeth Whitening Pen
soft demand (-30.0% this quarter) — Teeth Whitening Pen doesn't clear our bar today.
Flapen Score
Is Teeth Whitening Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Teeth Whitening Pen is a £97K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Teeth Whitening Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.0% over the last 90 days and 8.0% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Teeth Whitening Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Max White Overnight Teeth Whitening Serum - Home Teeth Whitening Pen - Reverses 15 Years of Stains* While You Sleep - New and Improved Applicator - Enamel-Safe - Easy to Use
- Price
- £8.22
- Rating
- 3.7/5
- Reviews
- 1,616
- Age
- 2y ago
ViVisage Award Winning Teeth Whitening Gel Pen - 2 Pack Teeth Whitening Kit - 20+ Uses - Professionally Formulated - Low Sensitivity Stain Remover - Mint Flavour 0.07 fl oz/2 ml Each
- Price
- £7.63
- Rating
- 3.5/5
- Reviews
- 16,865
- Age
- 3y ago
Teeth Whitening Pen 2 Pcs Teeth Whitener for Stain Removal Professional Smile Brightening at Home and On-The-Go Stain Remover for Teeth Fast-Acting 4 ml (2 Pens)
- Price
- £6.12
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 3mo ago
Teeth Whitening Pen Gel 5 Pack for 70+ Treatments
- Price
- £15.69
- Rating
- 4.1/5
- Reviews
- 12,277
- Age
- 2y ago
Purple Teeth Whitening Pen 6PCS Teeth Whitening Gel Essence Gentle Formula Fast and Effective Removal Tooth Stain
- Price
- £6.27
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
Teeth Whitening Pen Kit Enamel-Safe Formula No Pain for Sensitive Teeth Fast Stain Removal from Coffee Wine & Smoking 5 Pack 1-6 Shades Whiter in 1-2 Weeks Teeth Whitening Gel
- Price
- £13.11
- Rating
- 4.1/5
- Reviews
- 12,277
- Age
- 2mo ago
Teeth Whitening Pen 5 Packs: Teeth whitening Gel with desensitizing Pen
- Price
- £10.89
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
Teeth Whitening Pen Tooth Whitener Pen Kit Fast & Gentle Smile Brightening Professional Teeth Whitening Gel Sensitive Teeth Friendly Enamel-Safe Coffee & Tea Stain Removal (2 Pack)
- Price
- £5.49
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 2mo ago
Teeth Whitening Pen 2 Pcs Teeth Whitener for Stain Removal Professional Smile Brightening at Home and On-The-Go Stain Remover for Teeth Fast-Acting 4 ml (2 Pens)
- Price
- £6.12
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 3mo ago
Teeth Whitening Pen 2 Pcs 2ml Gel per Pen
- Price
- £6.24
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1mo ago
Newest
by launch dateTeeth Whitening Pen 2 Pcs 2ml Gel per Pen
- Price
- £6.24
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1mo ago
Teeth Whitening Pen Kit Enamel-Safe Formula No Pain for Sensitive Teeth Fast Stain Removal from Coffee Wine & Smoking 5 Pack 1-6 Shades Whiter in 1-2 Weeks Teeth Whitening Gel
- Price
- £13.11
- Rating
- 4.1/5
- Reviews
- 12,277
- Age
- 2mo ago
Teeth Whitening Pen Tooth Whitener Pen Kit Fast & Gentle Smile Brightening Professional Teeth Whitening Gel Sensitive Teeth Friendly Enamel-Safe Coffee & Tea Stain Removal (2 Pack)
- Price
- £5.49
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 2mo ago
Teeth Whitening Pen 5 Packs: Teeth whitening Gel with desensitizing Pen
- Price
- £10.89
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 3mo ago
Teeth Whitening Pen 2 Pcs Teeth Whitener for Stain Removal Professional Smile Brightening at Home and On-The-Go Stain Remover for Teeth Fast-Acting 4 ml (2 Pens)
- Price
- £6.12
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
54
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- Colgate25%
- JOYAONE16%
- Venus Visage12%
- PankooTeeth11%
- Galitoon10%
- Dachitian7%
- Open — no brand owns it (6 brands, 18%)
Teeth Whitening Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Teeth Whitening Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- teeth whitening pen78K/yr
- tooth whitening pens14K/yr
- colgate whitening pen8K/yr
- whitening pen8K/yr
- tooth whitening pen5K/yr
- teeth whitening pens3K/yr
- pen teeth whitening3K/yr
- teeth whitening pen instant3K/yr
- colgate overnight whitening serum3K/yr
- colgate whitening serum2K/yr
What reviews say buyers love and hate about Teeth Whitening Pen
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Teeth whitening”
“Good product as expected from this company”
“does the job spot on”
“Easy to use”
“it was well worth the money”
What buyers complain about
72% of reviews“Didn't work”
“A little expensive”
“there was zero different to whiteness of my teeth”
“they are capped so prob permanently stained”
“not as good as expected”
Teeth Whitening Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Teeth Whitening Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
