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Teeth Whitening Pen

Fail

Demand is soft, at -30.0% this quarter, so Teeth Whitening Pen is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£97K/yr134K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
60%top-5 click share · 12 brands · 54 sellers

Flapen Score

Teeth Whitening Pen against its category

The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Pen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teeth Whitening Pen 134K times last year and spent an estimated £97K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
8.0%
Market size, estimated
£97Ka year
Peak month
December2.2× the quietest month
Top search term
teeth whitening pen78K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £4.21 to £18.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.00 that is £2K to £5K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£4.21–£18.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #26 within Dental Care. It carries 2,967 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
23.8%
Average rank
#26in Dental Care
Average rating
3.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,967per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Teeth Whitening Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

54

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Colgate25%
  • JOYAONE16%
  • Venus Visage12%
  • PankooTeeth11%
  • Galitoon10%
  • Dachitian7%
  • Open — no brand owns it (6 brands, 18%)

Demand

Teeth Whitening Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Teeth Whitening Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teeth whitening pen78K/yr
  • tooth whitening pens14K/yr
  • colgate whitening pen8K/yr
  • whitening pen8K/yr
  • tooth whitening pen5K/yr
  • teeth whitening pens3K/yr
  • pen teeth whitening3K/yr
  • teeth whitening pen instant3K/yr
  • colgate overnight whitening serum3K/yr
  • colgate whitening serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.62

Didn't work

Didn't seem to work well

ultimately not effective at all

Value For Money13%−0.17

A little expensive

Waste of money

Not worth the price

Tooth Brightening11%+0.63

there was zero different to whiteness of my teeth

Didnt give the whiter teeths

didnt make any difference to my whitening

Stain Resistance6%+0.20

they are capped so prob permanently stained

after the very first use the stain had 90% gone

My stain is slowly disappearing

Quality-Overall4%+1.16

not as good as expected

Poor quality

Absolutely rubbish

Love

Tooth Brightening27%+0.63

Teeth whitening

it does brighten your teeth

Great teeth whitening product

Quality-Overall15%+1.16

Good product as expected from this company

Excellent Product

Good quality

Advertised Vs Actual Product8%+0.59

does the job spot on

As described

It does what it says

Ease Of Use6%+0.46

Easy to use

Its very simple to use: brush as normal

Easy to put on

Value For Money6%−0.17

it was well worth the money

Money well spent

Value for money

Return

0.2% Return rate 14% Fixable by listing

Functionality-Overall29%▄▅▃█▂▅

Didn't work

Didn't seem to work well

ultimately not effective at all

Tooth Brightening11%█▄▆▃▁▆

there was zero different to whiteness of my teeth

Didnt give the whiter teeths

didnt make any difference to my whitening

Advertised Vs Actual Product10%▄█▃▁▆▂
Dispensing Mechanism4%▁▁▁▃█▁
Tooth Sensitivity4%▁▅▁▆█▅

FAQ

Common Teeth Whitening Pen questions

Answered from the same tracked data.