Teeth Whitening Gel

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

3.0%

Market size, estimated

£124Ka year

Peak month

August1.2× the quietest month

Top search term

teeth whitening gel105K searches a year

Listings sell for £14.81 on average, from £6.94 to £34.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.81 that is £1K to £4K a year per listing.

Average price

£14.81under the $15 to $100 sweet spot

Price range

£6.94–£34.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #49 within Dental Care. It carries 1,729 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

20.7%

Average rank

#49in Dental Care

Average rating

3.90 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,729per listing

Listings tracked

40

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months