teeth whitening gel
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Price range
Good£6.94–£34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,728.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 275K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, teeth whitening gel is a £124K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
teeth whitening gel market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 20.7%
- Avg brand age
- 41 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
120
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
37%
Top 20: 84%
Open market
43%
- Venus Visage15%
- Pdoo11%
- ZABERRY10%
- Fashion Base8%
- XdealCozyxc7%
- FUREIN SMILE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top teeth whitening gel search terms
- teeth whitening gel105K/yr
- philips zoom teeth whitening gel24K/yr
- boutique whitening gel26K/yr
- boutique whitening gel syringes10K/yr
- teeth whitening gel syringes15K/yr
- carbamide peroxide8K/yr
- whitening gel9K/yr
- carbamide peroxide teeth whitening gel8K/yr
- teeth whitener gels9K/yr
- phillips zoom teeth whitening gel4K/yr
Top teeth whitening gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIVisage Teeth Whitening Gel Syringes (8 Pack) - Teeth Whitening Kit Refill for Trays - No Sensitivity - Visible Results (3 ml/0.10 fl oz Each)
Venus Visage£31.883.8★513 rev
35% Whitening Gel Refills with LED Light and Mouth Trays - 10 PCS 3ML Teeth Whitening Gel
Fashion Base£13.554.0★70 rev
10 PCS 3ML Teeth Whitening Gel Refills Teeth Whitening Gel Kit 10x Syringes Super Value 4-9 Shades Whiter
FUREIN SMILE£14.263.3★56 rev
ZABERRY Professional Teeth Whitening Gel Refills 2 x 10ml At-Home Whitening Treatment Gentle on Sensitive Teeth Compatible with Trays and LED Lights
ZABERRY£12.573.7★33 rev
Teeth Whitening Kit with LED Light + 5 Teeth Whitening Gel - Gentle Whitening on Sensitive Teeth - Fast Removes Stubborn Stains - Professional Teeth Whitening for Home - Wireless & Water-Resistant
Pdoo£32.064.3★6,194 rev
Newest
by launch date
16 Pcs Teeth Whitening Gel Refills 3ml Gentle Teeth Whitening Kit Brighten and Add Shine Stain Removal Works with Led Light and Tray
LINXINS£14.189 rev
6PCS 3ML Teeth Whitening Gel Refills for Sensitive Teeth Premium Stain Removal Gel Compatible with LED Light and Tray Gentle Formula for TeethCare
SHELUM£6.941 rev
Teeth Whitening Pen 5 Packs: Teeth whitening Gel with desensitizing Pen
SoothPro£10.895 rev
12 PCS Teeth Whitening Gel Refills 3ml Boutique Whitening Gel for a Brighter Smile
Hwanme£8.041 rev
Teeth Whitening Kit with LED Light 3 Teeth Whitening Gel Pens + 2 Remineralizing Desensitizing Gel Pens 35% Pap Whitening Formula Whiten Teeth in 7 Days Safe for Sensitive Teeth (Mint)
KYNOVEX£20.3923 rev
Trending
90-day click momentum12 PCS Teeth Whitening Gel Refills 3ml Boutique Whitening Gel for a Brighter Smile
Hwanme£8.045.0★
Teeth Whitening Kit with LED Light + 5 Teeth Whitening Gel - Gentle Whitening on Sensitive Teeth - Fast Removes Stubborn Stains - Professional Teeth Whitening for Home - Wireless & Water-Resistant
Pdoo£32.064.3★
XdealCozyxc 15 Pcs Gel Teeth Whitening Kit 3ml Tooth Whitener Gel Syringes for Trays Retainer
XdealCozyxc£10.104.0★
Teeth Whitening Pen 5 Packs: Teeth whitening Gel with desensitizing Pen
SoothPro£10.893.2★
Teeth Whitening Kit with LED Light 3 Teeth Whitening Gel Pens + 2 Remineralizing Desensitizing Gel Pens 35% Pap Whitening Formula Whiten Teeth in 7 Days Safe for Sensitive Teeth (Mint)
KYNOVEX£20.394.0★
What buyers say about teeth whitening gel
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening toothpaste”
“Good product as expected from this company”
“Also is very easy to put on”
“Good value for money”
“WORKS WELL”
“No nasty taste”
“Works as advertised”
“Works perfectly and not too hard to apply”
“It perfect for sensitive teeth”
“good stickiness”
What buyers complain about
“Not very effective”
“Did not whiten”
“A little expensive”
“Dissolved my gums”
“Difficult to get off”
“It is not super white yet”
“I was also worried about sensitivity because my teeth can be quite sensitive”
“Very sticky”
“this was a different kind of sensitivity”
“I didnt realise how discoloured my teeth were until I used these”
Top return reasons
Common questions
- Is teeth whitening gel profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 40 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the teeth whitening gel niche?
- 31 brands and 120 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in teeth whitening gel?
- Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Value For Money. The return rate is 0.2%.
- When does demand for teeth whitening gel peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the teeth whitening gel niche?
- Listings span £6.94–£34.88; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.