Teeth Whitening

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

4.0%

Market size, estimated

£275Ka year

Peak month

January1.7× the quietest month

Top search term

teeth whitening kit234K searches a year

Listings sell for £19.88 on average, from £2.28 to £42.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.88 that is £5K to £10K a year per listing.

Average price

£19.88inside the $15 to $100 sweet spot

Price range

£2.28–£42.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 3,952 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

90%

Out of stock, average day

26.0%

Average rank

#44in Dental Care

Average rating

3.95 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,952per listing

Listings tracked

30

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months